What does it really take for coaches to become the obvious choice before a prospect ever reaches out?

In this episode, Cam sits down with Jami Mullikin, founder of Wonder, to explore why the best coaches don’t build audiences, they build trust. Drawing from decades of experience in marketing, entrepreneurship, and working alongside coaches in the EOS ecosystem, Jami shares why personal branding is less about becoming famous and more about being known by the right people. Together, they unpack the role of community, thought leadership, and authentic storytelling in attracting ideal clients, why awareness always comes before demand, and how coaches can leverage AI without sacrificing authenticity. If you’ve ever wondered how to consistently generate opportunities without feeling salesy, this conversation offers a practical roadmap. Jami Mullikin Transcript.docx

Biography

Jami Mullikin is the Founder and Visionary of Wonder, a growth agency that helps companies running on EOS accelerate sales, marketing, and brand strategy. A lifelong entrepreneur, former agency owner, corporate sales and marketing executive, and EOS Integrator, Jami combines deep business experience with a passion for helping founders and leadership teams clarify their message and build meaningful relationships. He is also the host of the Inside the 90 podcast, where he explores leadership, entrepreneurship, and the systems that help businesses grow. 

Links

Connect with Jami on LinkedIn: https://www.linkedin.com/in/mullikin/ 

Learn more about Wonder: https://www.workwithwonder.com/ 

Check out the Inside the 90 podcast: https://www.workwithwonder.com/podcast 

Win Without Pitching books: https://www.winwithoutpitching.com/books 

Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam 

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/