We're taking a quick summer break and will be back for Season 2 starting in August! 

What does it really take for coaches to become the obvious choice before a prospect ever reaches out?

In this episode, Cam sits down with Jami Mullikin, founder of Wonder, to explore why the best coaches don’t build audiences, they build trust. Drawing from decades of experience in marketing, entrepreneurship, and working alongside coaches in the EOS ecosystem, Jami shares why personal branding is less about becoming famous and more about being known by the right people. Together, they unpack the role of community, thought leadership, and authentic storytelling in attracting ideal clients, why awareness always comes before demand, and how coaches can leverage AI without sacrificing authenticity. If you’ve ever wondered how to consistently generate opportunities without feeling salesy, this conversation offers a practical roadmap. Jami Mullikin Transcript.docx

Biography

Jami Mullikin is the Founder and Visionary of Wonder, a growth agency that helps companies running on EOS accelerate sales, marketing, and brand strategy. A lifelong entrepreneur, former agency owner, corporate sales and marketing executive, and EOS Integrator, Jami combines deep business experience with a passion for helping founders and leadership teams clarify their message and build meaningful relationships. He is also the host of the Inside the 90 podcast, where he explores leadership, entrepreneurship, and the systems that help businesses grow. 

Links

Connect with Jami on LinkedIn: https://www.linkedin.com/in/mullikin/ 

Learn more about Wonder: https://www.workwithwonder.com/ 

Check out the Inside the 90 podcast: https://www.workwithwonder.com/podcast 

Win Without Pitching books: https://www.winwithoutpitching.com/books 

Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam 

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What separates coaches who build thriving businesses from those who simply create another job for themselves?

In this episode, Cam sits down with Tom Brinson to unpack the patterns behind thousands of conversations with coaches, consultants, and fractional executives. Drawing from his experience recruiting and supporting coaching partners at Ninety, Tom shares why ambitious coaches build businesses instead of lifestyles, the importance of having a clear vision for your practice, and how narrowing your focus creates better clients and stronger referrals. They also explore why systems matter from day one, how technology should amplify rather than complicate coaching, and why the future belongs to coaches who help clients execute, not just strategize.  

Biography

Tom Brinson is the Head of Inside Sales at Ninety, where he helps entrepreneurial leadership teams and business coaches leverage technology to improve execution and organizational alignment. With more than 15 years of experience in high-growth startups, Tom has spent the last several years working alongside thousands of coaches, consultants, and fractional executives, giving him a unique perspective on what separates good coaching practices from truly exceptional ones. He is passionate about helping ambitious coaches build scalable businesses, create lasting client impact, and lead with clarity and intention. 

Links

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-brinson/

Learn more about Ninety: https://ninety.io

Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam 

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What separates a good coach from a truly transformational one?

In this episode, Cam sits down with veteran EOS Implementer Jim Coyle to explore the mindset, disciplines, and habits that define elite coaching. Drawing from more than 1,300 coaching sessions and over 15 years of experience, Jim shares why the best coaches never stop practicing what they preach, how intentional preparation transforms client outcomes, and why building meaningful relationships, not chasing marketing tactics, is the key to a thriving practice. They also discuss the importance of continual mastery, creating systems for your own business, and becoming the coach your clients truly deserve.  

Biography

Jim Coyle is the founder of Nexus Business Solutions and one of the earliest EOS Implementers, with more than 1,300 leadership team sessions to his name. After spending over a decade coaching and mentoring EOS Implementers, Jim launched Nexus to help coaches build, manage, and continuously improve their practices through proven systems, community, and ongoing mastery. He is passionate about helping coaches move beyond simply running sessions to creating truly transformational client experiences. 

Links

Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimcoylenexus/ 

Learn more about Nexus Business Solutions: https://nexusbusiness.com/ 

Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam 

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What if becoming the obvious choice in your market has less to do with expertise and more to do with consistently showing up?

In this episode, Cam sits down with Ben Kaiser to explore how coaches, consultants, and business owners can use content to build authority, strengthen relationships, and become the go-to expert in their niche. Ben shares his journey from growing a successful YouTube channel with more than 50 million views to launching Kaiser Media Group, where he helps business leaders create strategic content that drives visibility and trust. They discuss why most experts struggle to communicate their value, how narrowing your focus accelerates growth, and why the real goal of content isn’t virality but creating meaningful conversations with the right people. Ben also unpacks the impact of AI on content strategy and explains why the experts who win are often the ones who simply show up consistently over time.  

Biography

Ben Kaiser is the founder of Kaiser Media Group, a content strategy and media company that helps coaches, consultants, and B2B organizations build authority through strategic content. A longtime creator and entrepreneur, Ben has generated more than 50 million views on YouTube and worked with brands including ASUS, HP, Intel, AMD, and Best Buy. Today, he helps businesses leverage content, AI, and relationship-driven marketing to become more visible, more trusted, and more discoverable in an increasingly digital world.

Links

Connect with Ben on LinkedIn: https://www.linkedin.com/in/bengkaiser/ 

Take the AI Visibility Audit: https://audit.kmgtools.us/  

Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam 

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What if the expertise you’ve spent decades building is already the foundation for a successful coaching practice?

In this episode, Cam sits down with his father, Dr. Darren Lawson, to explore how coaches and consultants can build a compelling offering without reinventing themselves. Darren shares his 35+ year journey from higher education professor and dean to communication consultant, executive coach, and fractional leader, highlighting how his academic expertise became a competitive advantage rather than something to overcome. They discuss how to identify the real problems clients will pay to solve, why communication breakdowns often stem from either structure or people, and how great coaches create value by helping leaders gain clarity, alignment, and traction. Darren also unpacks the role of facilitation, emotional intelligence, and servant leadership in helping organizations navigate complex challenges and create lasting change.  

Biography

Dr. Darren Lawson is the founder of Paradox Communication Consulting, where he helps organizations improve communication, strengthen leadership, and navigate change. With more than three decades of experience spanning higher education, executive leadership, consulting, coaching, and organizational development, Darren brings a unique blend of academic rigor and real-world application to his work. He holds a PhD in Communication Studies from the University of Kansas and specializes in helping leaders diagnose organizational challenges, create alignment, and build healthier, more effective teams. 

Links

Connect with Darren on LinkedIn: https://www.linkedin.com/in/darrenlawson/ 

Learn more about Darren’s work: https://www.theparadoxway.com 

Learn more about Anthony Giddens:  https://www.ebsco.com/research-starters/sociology/structuration-theory 

Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam 

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What if the best coaches aren’t the ones with the most answers, but the ones who can turn strategy into execution and create lasting value?

In this episode, Cam sits down with Ben Blankenship to explore how coaches can create transformational impact by helping leaders move from vision to execution. Ben shares his unique journey from professional chef to restaurant executive, entrepreneur, EOS Implementer, and ultimately a Scaling Up coach and Certified Exit Planning Advisor. They discuss the importance of building a coaching practice around clear standards, why strategy without execution creates little value, and how great coaches help leadership teams align around a shared vision while driving accountability. Ben also unpacks his passion for value creation, the growing opportunity around exit planning, and why investing in personal health may be one of the most important leadership decisions a business owner can make.  

Biography

Ben Blankenship is a Certified Scaling Up Coach, Certified Exit Planning Advisor (CEPA), Project Management Professional (PMP), and former EOS Implementer. Drawing from a diverse background that includes leadership roles at Qdoba Mexican Grill, executive leadership positions, and years of coaching entrepreneurial companies, Ben helps leadership teams create clarity, drive execution, and increase enterprise value. Through his firm, Acuo Business Consulting, he specializes in helping business owners build stronger organizations, create scalable growth, and prepare for successful transitions and exits.  

Links

Connect with Ben on LinkedIn: https://www.linkedin.com/in/benblankenship/ 

Learn more about Ben’s work: https://acuo-bc.com/ 

Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam 

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What if the missing piece in most coaching engagements isn’t strategy or execution, but helping leaders reclaim their health, time, and clarity?

In this episode, Cam sits down with Roy Castleman to explore why sustainable business growth starts with the person leading the business. Roy shares his entrepreneurial journey from building and acquiring technology companies to navigating burnout, health challenges, and the pressures that come with scaling organizations. They discuss how business operating systems, AI, and wellness practices work together to help leaders create businesses that run without them, rather than because of them. Roy also unpacks the importance of understanding your ideal client deeply, building trust through storytelling, and why the best coaches focus on the human side of business growth just as much as the operational side.  

Biography

Roy Castleman is an entrepreneur, technology strategist, and business coach who helps business owners build scalable organizations while reclaiming their time, energy, and quality of life. As the founder of All The Power, Roy combines business operating systems, AI implementation, and wellness practices to help leaders create sustainable growth without sacrificing themselves in the process. Having built, acquired, and scaled multiple companies throughout his career, he is passionate about helping entrepreneurs live the life they love while growing businesses that can thrive without them. 

Links

Connect with Roy on LinkedIn: https://www.linkedin.com/in/roycastleman/

Learn more about Roy's work: https://www.atpbos.com/  

Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam 

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What happens when entrepreneurs apply the same intentionality to their marriage that they use to build their businesses?

In this episode, Cam sits down with James and Rebecca Lockwood, founders of The Thriving Couple, to explore how operating system principles can transform relationships and family life. They share the deeply personal journey that led them to create a “relationship operating system,” after realizing they were succeeding professionally while drifting apart personally. Together, they unpack how tools like vision planning, quarterly retreats, weekly syncs, and personality assessments helped them reconnect, dream together again, and intentionally design the life they wanted as a family. They also discuss why so many entrepreneurial couples unintentionally become “roommates,” the importance of building a shared vision, and how structure can actually create more freedom, intimacy, and connection in relationships.  

Biography

James and Rebecca Lockwood are the founders of The Thriving Couple, a coaching and education company that helps entrepreneurial couples strengthen their relationships through intentional communication, shared vision, and practical operating system tools. Rebecca is a former EOS Implementer and business coach who spent years helping leadership teams create alignment and traction, while James brings experience from entrepreneurship and family leadership. Together, they combine business frameworks with relationship-centered tools to help couples move from surviving to thriving at home and in life.

Links

Connect with James on LinkedIn: https://www.linkedin.com/in/james-thethrivingcouple/ 

Connect with Rebecca on LinkedIn: https://www.linkedin.com/in/rebecca-lockwood-eos/ 

Learn more about The Thriving Couple: https://thethrivingcouple.com/ 

Check out their book: https://thethrivingcouple.com/the-cohesive-couple 

Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam 

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/ 

What if the greatest limiter in your coaching practice isn’t strategy or systems, but the version of yourself leading it?

In this episode, Cam sits down with Angelo Sisco to explore the deep connection between personal growth, leadership, and building a meaningful coaching practice. Angelo shares his journey from entrepreneur and CrossFit gym owner to business coach, Vistage Chair, and leadership facilitator, unpacking how emotional intelligence and self-awareness transformed both his businesses and his life. They discuss why business is ultimately a self-actualization exercise, how strong communities accelerate growth, and why the best coaches focus on helping leaders align their health, relationships, and business rather than just improving performance metrics. Angelo also shares how he integrates breathwork, movement, mindset, and facilitation into his practice to help leaders become more grounded, self-aware, and effective.  

Biography

Angelo Sisco is a Vistage Chair, business coach, and leadership facilitator who helps entrepreneurs and leadership teams grow through greater self-awareness, accountability, and operational clarity. A lifelong entrepreneur, Angelo previously built and scaled multiple fitness and coaching businesses before transitioning into leadership development and executive coaching. Through his work with Vistage, BOS Up, Predictive Index, and private coaching clients, he focuses on helping leaders strengthen their businesses by first strengthening themselves.

Links

Connect with Angelo on LinkedIn: https://www.linkedin.com/in/angelosisco/

Learn more about Angelo's work with Vistage: https://app.vistage.com/sites/s/chairs/0032E00003Nv9ObQAJ/angelo-sisco 

Learn more about Sisco Advisors: https://siscoadvisors.com/

Use code AC20 for 20% off Ninety by clicking here!

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/