Lauren Perez’s career has been a fascinating journey that has taken her from working on the intellectual property of the World Wrestling Federation to Barney the Dinosaur. Lauren has seen it all and advocates from the importance of being diligent with doing your homework before spending huge amounts of time launching a product or brand. Not being prepared can cost you huge amounts of time and energy.

Podcast Highlights:

• Get In Tune with the Importance of Market Research Before Branding

• Understand Why It’s Important to Start with the Basics

• Gain Step to Protect Your Business From Losing Hoards of Time & Money