This episode of Start With A Win provides listeners with a framework for planning for 2021 while evaluating the crazy year that was 2020 and regrouping to start next year with a win. Your goal after this episode should be to write out a business plan for Q1 of 2021 that can replicate for the remaining quarters. Take the time to write it down now so you can be intentional with your goals and actions. Your 2021 plan should include these four aspects:

1. Business plan – Walk through these three questions: “Who do you serve?”, “What is their biggest challenge?”, and “Does your product or service solve it?” Consider what business functions are working and which are not, evaluating what you might need to stop, start, or continue.  Remember to spend time working on your business rather than only working in your business.
2. People plan – Whether you are a sole proprietor or you have a team around you, sit down and go through each position to gauge results and come up with a plan for what you need to stop, start, or continue. Perhaps like many businesses, you have had to pivot to a different model or structure due to COVID-19. Consider what changes may be needed long-term or short-term to accommodate safety protocols.
3. Customer plan – Your customers' needs have most likely changed since your last business planning session. Listen to what they are saying through the feedback they are giving you directly or indirectly, and put together a plan for things you need to stop, start, or continue.
4. Profit plan – There is no ROI in a goal, only ROI in action. Evaluate what adjustment you may need to make next year to fill in the gaps or make up some lost margins in 2020. 

If you need help to structure your thoughts regarding where you are now and where you need to go, head over to StartWithAWin.com to download our business plan format!

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