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Meet Dr. Waajida L. Small, a Purpose Alignment Coach and Founder/CEO of Capital Conscious U, a leadership development firm focused on helping career and entrepreneur women find and align their purpose with their work and business. 

Dr. Small is a Certified Purpose Leader (CPL), Certified Human Capital Strategist (HCS) and certified professional coach (CPC) with specialties in career, executive, and spiritual coaching. She also has a doctorate in Human Capital Management with a research emphasis on women of color and leadership.

Author of Our Leadership Journey and host of the "Leading with Purpose" podcast, Dr. Small's purpose is to help cultivate other purpose driven leaders who create spaces for women to be successful and provide value to the world and those they serve.  She shares her knowledge, wisdom, and experience through coaching and by teaching best practices to position women of color and entrepreneurs for success. 

KEY TAKEAWAYS

1. If you have purpose in your work, it won’t feel like work.
2. There is a difference between headwork and heartwork.
3. Self-imposed limiting barriers are largely based around fear.
4. There should be a who, a why, and a how of purpose.
5. No one should ever stop learning.
6. People get into sticky situations when they haven’t identified what they need from themselves.
7. Other people can’t make you happy.
8. The RIO model of leadership = reflect, invest, and optimize.
9. Tangible outcomes are highly valued from a leader.

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Our Leadership Journey

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