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Bek Drayton :AI is Changing Content Forever and Most People Aren't Ready
In this episode of E-Coffee with Experts, host Ranmay chats with Bek Drayton, Founder & Marketing Director of BeKonstructive Marketing, about the biggest mistakes brands make with content, and what to do instead. Bek opens up about her journey, from going through two redundancies in just 12 months to building a successful digital marketing agency that’s been running strong for over a decade.
We get into why so much content falls flat, how social listening makes all the difference, and why treating content as a conversation (not a broadcast) is the real game-changer. Bek also shares how AI is reshaping the way we think about content, giving posts a “second life” long after they’ve disappeared from your feed.
On top of that, Bek tells an incredible client story about a travel agency that went from spreading resources across 12 destinations to dominating search for just three, and now practically owns the SEO space for Norfolk Island and Cook Islands in Australia.
If you’re a marketer, business owner, or just curious about how AI and content are evolving, this episode is packed with practical insights and takeaways you can use right away.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:02: Introduction
01:02 - 02:52: Bek Drayton’s Journey into Digital Marketing
02:52 - 04:22: Falling into Entrepreneurship and Loving Freelancing
04:22 - 06:05: The #1 Mistake Brands Make with Content
06:05 - 07:32: Why Listening to Customers Shapes Better Content
07:32 - 09:18: Turning Customer Insights into Opportunities and Case Studies
09:18 - 11:24: How AI Is Extending the Lifespan of Content
11:24 - 12:24: Bek’s Top 3 Favorite AI Tools for Marketing
12:24 - 13:58: Client Success Story Travel Agency SEO Transformation
13:58 - 15:03: Long-Term Partnerships and Building Trust with Clients
15:03 - 15:26: How to Connect with Bek Drayton & Closing
https://www.linkedin.com/in/bekdrayton/
https://bekonstructivemarketing.com.au/seo-brisbane/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
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By Digital Web SolutionsIn this episode of E-Coffee with Experts, host Ranmay chats with Bek Drayton, Founder & Marketing Director of BeKonstructive Marketing, about the biggest mistakes brands make with content, and what to do instead. Bek opens up about her journey, from going through two redundancies in just 12 months to building a successful digital marketing agency that’s been running strong for over a decade.
We get into why so much content falls flat, how social listening makes all the difference, and why treating content as a conversation (not a broadcast) is the real game-changer. Bek also shares how AI is reshaping the way we think about content, giving posts a “second life” long after they’ve disappeared from your feed.
On top of that, Bek tells an incredible client story about a travel agency that went from spreading resources across 12 destinations to dominating search for just three, and now practically owns the SEO space for Norfolk Island and Cook Islands in Australia.
If you’re a marketer, business owner, or just curious about how AI and content are evolving, this episode is packed with practical insights and takeaways you can use right away.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:02: Introduction
01:02 - 02:52: Bek Drayton’s Journey into Digital Marketing
02:52 - 04:22: Falling into Entrepreneurship and Loving Freelancing
04:22 - 06:05: The #1 Mistake Brands Make with Content
06:05 - 07:32: Why Listening to Customers Shapes Better Content
07:32 - 09:18: Turning Customer Insights into Opportunities and Case Studies
09:18 - 11:24: How AI Is Extending the Lifespan of Content
11:24 - 12:24: Bek’s Top 3 Favorite AI Tools for Marketing
12:24 - 13:58: Client Success Story Travel Agency SEO Transformation
13:58 - 15:03: Long-Term Partnerships and Building Trust with Clients
15:03 - 15:26: How to Connect with Bek Drayton & Closing
https://www.linkedin.com/in/bekdrayton/
https://bekonstructivemarketing.com.au/seo-brisbane/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]