A chat with Beks Leary, Senior Social Media and Content Lead at the National Gallery in London.
We talked about Beks's career, which has encompassed working at a diverse range of organisations including the Bush Theatre, BBC, and National Theatre before Beks's current role at the National Gallery.
Beks explained the opportunities and challenges that come with working in smaller vs larger organisations, the different ways that broadcasters, performing arts, and collections-based organisations think about audiences.
We spent most of our conversation discussing the recent 200 Creators initiative (https://www.nationalgallery.org.uk/about-us/ng200-programme/200-creators) which saw the National Gallery build relationships with creators across social media platforms to reach new audiences. 200 Creators is supported by Bloomberg Philanthropies.
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A chat with Beks Leary, Senior Social Media and Content Lead at the National Gallery in London.
We talked about Beks's career, which has encompassed working at a diverse range of organisations including the Bush Theatre, BBC, and National Theatre before Beks's current role at the National Gallery.
Beks explained the opportunities and challenges that come with working in smaller vs larger organisations, the different ways that broadcasters, performing arts, and collections-based organisations think about audiences.
We spent most of our conversation discussing the recent 200 Creators initiative (https://www.nationalgallery.org.uk/about-us/ng200-programme/200-creators) which saw the National Gallery build relationships with creators across social media platforms to reach new audiences. 200 Creators is supported by Bloomberg Philanthropies.
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