The Keri Croft Show

Belief Before Business: Inside the B Lab with Meghan Goodman


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Before you can build a business, you’ve got to build belief.

This week I’m pulling back the curtain on a very special B Lab client of mine—Megan Goodman. Megan came in with a head full of ideas, a ton of passion, and (like so many of us) a little voice in her head that kept saying who am I to do this?

In this episode, we talk about what it really looks like to start from scratch—without a clear roadmap. From vision boards to brand kits, from big dreams to tiny first steps, Megan and I dig into how you move past self-doubt and start building something that feels authentic to you.

✨ What we cover in this episode:

  • Why belief in yourself always comes before the business plan
  • How to find your “first pin on the map” when you want to do all the things
  • Why changing your mind (again and again) is part of the creative process
  • What happens when you give yourself permission to start small—and grow from there


Megan’s story is proof that you don’t have to have it all figured out to take action. You just have to start.

🎙 And don’t forget to hit subscribe so you never miss a new episode.

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The Keri Croft ShowBy Keri Croft

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