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Most people are chasing the sexy business idea. The flashy brand. The viral moment. The overnight success.

But what if the real money is being made somewhere else entirely?

In this episode of The Keri Croft Show, I sit down with my friends Drew and TJ. Two entrepreneurs building serious wealth in industries most people overlook. From porta potties and waste management to roofing, they’ve mastered what it actually takes to win in “unsexy” businesses… and spoiler: it’s not luck.

We get into what it really looked like to build and sell a waste company, why consistency beats chasing big wins, and how focusing on data, process, and people can outperform hype every single time.

If you’ve ever felt like you’re behind because you’re not building something flashy… this episode might completely reframe how you think about success.

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Part one of the Mental Athleticism series was all about anchoring to a big, audacious vision for your life. But vision only becomes powerful when you’re willing to execute on it relentlessly.

Because big lives aren’t built in big moments. They’re built in small daily decisions.

In Part Two of What is Mental Athleticism, we break down what it actually means to train your mind like an athlete and why motivation alone will never carry you across the finish line.

We dive into the four pillars of Mental Athleticism—big vision, relentless execution, command of self, and environmental design—and focus on the unsexy middle: the daily reps that actually move your life forward.

If you’ve been waiting to “feel ready,” this episode will show you how to start executing today.

Jump in with us:

🔥 MA LIVE – March 11 at Noon
What is your comfort zone costing you? This interactive training will push you to think bigger and move differently. Come ready to train, baby!   Join us live. https://tr.ee/z6a70Pnwgj

⚡ Join the B10 Waitlist
Ten days. Real accountability. A taste of life as a Mental Athleticism animal.

🧠 Subscribe to The B Word Newsletter
My weekly thoughts, lessons, and behind-the-scenes from The Keri Croft Show, Mental Athleticism, and the B Lab. https://tr.ee/2y1WlCEDs3

📞 Want to work together?
Schedule a call and see if the B Lab is the right fit for you. 
 https://tr.ee/AWo1nVYH9P

If this episode resonated, subscribe, share it with someone who needs a push, and start stacking those daily wins.

Welcome to my world. 🌎

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If you’ve spent any time around the Columbus food scene, you probably heard of BJ Lieberman.

He’s the chef behind Chapman’s, Metsi's, Ginger Rabbit, and one of the most thoughtful people I’ve met when it comes to food, creativity, and building restaurants that people genuinely love.

In this episode, BJ and I talk about his path into the restaurant world, what it’s really like running restaurants in Columbus right now, and how becoming a dad has shifted the way he thinks about work and life.

We also get into the energy of the Columbus food scene, creativity in the kitchen, and the balance between building something ambitious and building a life you actually want to live.

It’s a fun, honest conversation about restaurants, passion, and figuring things out as you go.

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Whenever Chef Nikki pulls up, you know the episode is going to be a vibe.

Join in on this impromptu hang as we go everywhere. Food, travel, energy, and what it really looks like to build an experience brand that’s global, intimate, and completely its own lane.

Nikki’s the founder of High End Affair and she’s out here producing microdosed supper clubs and “adult field trips” (yes, like the nostalgic brown-bag lunch… but infused). She breaks down how she designs these experiences safely and intentionally, what’s in the mocktails, how she times everything, and why she vets guests before they ever get a seat at the table.

We also talk about the parts people don’t post on Instagram: the emotional labor of holding space for rooms full of adults, the energetic sensitivity that comes with being that perceptive, and how traveling overseas can make America feel… loud.

If you’ve ever romanticized leaving your life behind and building something bigger, this conversation will hit.

🎧 Listen on YouTube, Spotify, Apple, or wherever you get your podcasts.

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Ever feel like a rudderless ship in the ocean—moving, busy, maybe even working hard… but not actually steering toward anything?

That’s where Mental Athleticism comes in.

In this episode, we introduce the  first foundational pillar of MA: anchoring yourself to a bold vision for your life. Because when you know where you’re going and who you’re becoming, your entire trajectory will start to shift.

This episode sets the stage for how to think bigger, act more intentionally, and start training your mind like an athlete.

Want to go deeper?

🔥 MA LIVE – March 11 at Noon
What is your comfort zone costing you? This interactive training will push you to think bigger and move differently. Come ready to train, baby!   Join us live. https://tr.ee/z6a70Pnwgj

⚡ Join the B10 Waitlist (Starts April 13th!)
Ten days. Real accountability. A taste of life as a Mentally Athletic animal. Send us an email at [email protected] and we'll add you to the waitlist.

🧠 Subscribe to The B Word Newsletter
My weekly thoughts, lessons, and behind-the-scenes from The Keri Croft Show, Mental Athleticism, and the B Lab. https://tr.ee/2y1WlCEDs3

📞 Want to work together?
Schedule a call and see if the B Lab is the right fit for you. Just need a pep talk? We love that, too.
 https://tr.ee/AWo1nVYH9P

If this episode resonated, subscribe, share it with someone who needs a push, and start stacking those daily wins.

Keep Movin', baby! ⚡️

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How do you build a profitable, sustainable company without losing your marriage or yourself?

In this episode, Cameron Mitchell shares how he turned a turbulent childhood and a chip on his shoulder into one of the most successful restaurant groups in the country. But this isn’t just a business conversation.

His incredible wife, Molly, joins the discussion, offering the unfiltered, behind-the-scenes perspective on what it really took to build the company, raise three kids, survive near-death business moments, and stay married for 30 years.

This is a conversation about ambition, partnership, resilience, and building a legacy that lasts (at work and at home).

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What if we’re spending more time training our kids to compete than we are teaching them how to cope?

In this conversation, I sit down with Amy Jo Hamilton, founder of The Balanced Child Method, to talk about something that feels urgent right now: raising emotionally regulated kids in a world that feels anything but calm.

Amy shares her journey through miscarriage, fertility struggles, and entrepreneurship. She shares how those seasons shaped the work she’s doing today inside schools, sports teams, and communities across Central Ohio. We talk about why breath work matters more than we realize, why mental wellness can’t be an afterthought, and why carving out space for our kids to slow down might be the most important investment we make.

If you’re a parent, coach, teacher, or someone who simply cares about the next generation, this episode is your nudge.

Follow Amy and learn more about The Balanced Child Method here.

And as always, follow, subscribe, and share this episode with someone raising the next generation.

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Katalina’s didn’t become a beloved Columbus restaurant by accident.

In this conversation with founder Kathleen Day, we talk about staying power, what it takes to build something people love, keep it standing through hard seasons, and still care deeply about the work years later.

We bounce from wild life stories to music obsessions, famous run-ins, creative intensity, and the unfiltered realities of the restaurant industry, alongside the very real work of protecting a legacy brand when the economics get tougher and the stakes get higher.

Kathleen shares what she’s learned about leadership, resilience, and why being liked was never the goal, while reminding us that you can be serious about your work without taking yourself too seriously.

This episode is equal parts grit, honesty, laughter, and grabbing life by the balls... then staying in it long enough to make it matter.

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Confidence isn’t something you magically wake up with one day. It’s built quietly, consistently, and often when no one’s watching.

In this episode, I sit down with mental performance coach and podcast host Sean Fee to talk about what it actually takes to believe in yourself again, especially after burnout, major life changes, or a season that knocked the wind out of you.

We get into:

• Why your brain needs small wins to rebuild confidence
• How micro goals create momentum when motivation is gone
• What “earning your own respect” really looks like in real life
• How routines, boundaries, and self-talk shape performance
• Why acceptance, not hype, is the real mental edge

🎧 Listen on Apple Podcasts, Spotify, or wherever you get your podcasts.
 📺 Watch the full episode on YouTube.

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What happens when a brand like Homage hits year 19?

You get a conversation that’s equal parts thoughtful, absurd, and completely unfiltered. This sit-down with Homage founder, Ryan Vesler jumps from nostalgia and creativity to sales plans, leadership, and the strange realities of building a brand for nearly two decades. Sometimes serious, sometimes sarcastic, and occasionally interrupted by a fart app (because why not). Recorded in a bowling alley locker room, the energy is loose, funny, and honestly kind of a vibe. 

We talk about how Homage was built on obsession and detail, what changes (and what doesn’t) as a brand grows, and why staying creative gets harder when numbers, investors, and expectations enter the picture.

What we talk about:

• What Homage looks like 19 years in
• Creativity vs. the sales plan
• Why nostalgia and detail still matter
• Copycats, competition, and focus
• Leadership anxiety and overthinking
• What could be next for Homage beyond apparel

If you’ve ever built something (or followed a brand long enough to wonder what happens after the early wins) this one's for you.

Subscribe for more real, unpolished conversations with founders, creatives, and people building something badass!