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They create some of the most recognizable homes in Columbus, Ohio. But behind the aesthetic is pressure, conflict, obsession, and nonstop work.

This conversation with Stacy and Tracy from Paul + Jo Studios gets into what it actually takes to build a design business as a married couple while raising kids, renovating homes, running projects, and trying not to lose yourselves in the process.

We talk about creativity vs. practicality, entrepreneurship, farm life, parenting teenagers, and why Tracy and Stacy still believe beautiful spaces can change how people feel.

Also, we chat about Brene Brown, meditation, sheep trauma, and why silence feels like luxury once you become parents.

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By 8 a.m., some of us feel like we’ve already lived a full day.

We’re up early trying to work out, get kids fed, get everyone out the door—and still show up like we’ve got it together. Meanwhile our nervous system is already buzzing from constant needs, noise, and decisions.

In this episode, I’m naming it:
 the overstimulation, the mental load, and the exhaustion that hits before your actual day even starts.

I also touch on a couple parenting things that have been on my mind lately—nothing preachy, just real observations and questions we’re all kind of thinking but not always saying out loud.

And then we zoom out.

We get into the bigger conversation around women, identity, careers, and motherhood—sparked by the Emma Grede debate—and what it actually looks like to run a household while still trying to be yourself.

Because the question a lot of women are quietly carrying is:
 Can I be a great mom and still feel like me?

If that’s ever crossed your mind, this one’s for you.

—

If this hits, please send it to a friend who gets it!
Make sure you’re subscribed (and. subscribe on YouTube), and if you have a second, please leave a review—it helps more than you think!  ⭐️

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It's back and bigger than ever... that's right we're talking about Little Legends Lemonade Stand Fundraiser 2026. 

What started as a simple lemonade stand now has a goal of 500 stands nationwide.

Keri sits down with the team behind Little Legends Lemonade to talk about how this actually came together, why kids need real-world experiences early, and how something small can turn into something that matters. They also share what it takes to pull this off, how to get involved, and why this cause goes way beyond just “a fun event.”

If you’ve got kids, a business, or just want to be part of something bigger, this one’s for you.

And stay tuned for the official Little Legends Lemonade Stand dates and details... COMING SOON! 

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Most people think they’re doing Pilates. They’re not.

Sara Ortlip built one of the most respected Pilates studios in Columbus by doing it differently and actually doing it right.

We get into what Pilates really is vs. what’s being sold, why “the burn” is misleading, and how breath work changes everything, from performance to trauma response.

She also opens up about building her business through divorce, loss, and starting over without a safety net.

It’s not about trends. It’s about doing the work the right way.

Watch the full episode and see what you’ve been missing.

Recorded in Columbus, Ohio with one of the city’s most sought-after movement coaches.

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What happens when you actually do the thing that scares you?

In this solocast, I’m recapping the very first In Her Badass Era IRL event—and honestly, I’m still processing it. What started as an idea in my head turned into a room full of powerful, honest, wildly inspiring humans who showed up ready to connect, share, and step into their own version of badassery.

This episode is part reflection, part behind-the-scenes, and part reminder that the things calling you forward usually come with a little fear attached.

We talk about:

Why doing the uncomfortable thing is almost always the right move
What happens when you create real connection (not surface-level networking)
The power of Mental Athleticism and collective energy
How this event validated what I already knew in my bones

If you’ve been sitting on an idea, waiting until you feel “ready”…take a listen—

You don’t need more time.
You don’t need permission.
You just need to believe. Then move.

✨ Want to be part of the next IRL experience?
Subscribe to The B Word (my weekly email) to be the first to know what’s coming next. https://tr.ee/2y1WlCEDs3


📲 Let’s connect:
DM me on Instagram or share this episode if it hit for you—I want to hear what you’re taking away.

🎙️ Share this episode of The Keri Croft Show  with a friend who might need more real conversations, mindset shifts, and actionable insights.

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I pushed myself into a new level with this one.

For the first time ever, The Keri Croft Show went live with an IRL experience called “In Her Badass Era.”

I sat down with a room full of female entrepreneurs who are actually building something and we got honest about what it really takes. Not the highlight reel. The chaos, the self-doubt, the pressure, the moments you think you’re going to fail, and the decision to move anyway.

This wasn’t scripted. It wasn’t polished. It was real conversations happening in real time with seven women who are in it.

If you’ve ever felt like you’re figuring it out as you go, you’re not alone. This episode is for you.

And to everyone who showed up for this first one, thank you. Truly. Being in that room with you meant more than I can put into words.

I’m already thinking about the next one… and I can’t wait.

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Jessica didn’t set out to build a nonprofit.

She was living her life. Raising kids, building her career, doing all the normal things and then everything shifted. A diagnosis. A timeline no one was ready for. And a version of life she never planned to navigate.

And somewhere in that, she built something.

Brave Men started because of her husband, Demetrius, but what it’s become is bigger than that. It’s pushing men to pay attention to their health, get tested, and have conversations most of them avoid. The kind that could change everything if they had them sooner.

This conversation goes a lot of places, grief, responsibility, family, health, but underneath all of it is a real look at what it means to keep going when your life takes a turn you didn’t choose.

And what you decide to build from there.

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Your comfort zone isn’t harmless.

It looks like safety. It feels like routine. It even disguises itself as “being responsible.”
But underneath that? It can quietly drain your energy, cap your identity, and delay the future you keep saying you want.

In this episode, I’m breaking down the real cost of comfort through the Mental Athleticism lens—and why the goal isn’t to live in constant misery… it’s to learn how to choose intentional discomfort that actually moves your life forward.

We walk through four ways comfort gets expensive:

The safety illusion → when “stable” turns into stuck
The energy drain → why you feel tired even when nothing’s “wrong”
The identity ceiling → outgrowing labels like “the reliable one” or “the safe one”
The opportunity cost → how comfort doesn’t just protect your present, it postpones your future

If you’ve been:

avoiding a hard conversation
sitting on an idea because you’re afraid of judgment
or staying in a role that no longer fits

…you’re going to hear yourself in this.

Then we get practical.

I’ll walk you through how to:

locate the friction
name it
and take one small rep internally (self-command)
and one externally (environmental design)

No dramatic, life-altering leaps. Just small, intentional experiments that build momentum—and give you real data through your energy, flow, and alignment.

🔥 If this hit you, here’s what to do next:

🎯 Subscribe to the channel so you don’t miss weekly solocasts like this
🎯 Share this with a friend who’s been playing it safe (you know exactly who)
🎯 Drop a comment: Where are you choosing comfort right now? Let’s call it out
🎯Subscribe to our weekly newsletter "The B Word" 
    https://tr.ee/2y1WlCEDs3

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Rick Harrison is the Executive Director of North Market, but that’s not really the story. The story is how he got there. Fashion career in LA. Job ends. Starts a food truck having no idea what he’s doing. And somehow that path leads him back to Columbus running one of the most important spaces in the city.

We talk about what it actually looks like to start over, what people don’t understand about building something, and why the best paths rarely make sense when you’re in them.

We get into:

•  What it actually takes to build something in Columbus 
•  The reality of starting over when your career falls apart 
•  Why the best paths rarely make sense at the time 
•  How North Market has evolved and what’s next 
•  The power of local, independent businesses in shaping a city 

This is a conversation about reinvention, resilience, and what it really looks like to build something meaningful.

🎧 Listen to The Keri Croft Show every Monday and Thursday on Spotify, Apple Podcasts, or wherever you get your podcasts.

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That late-night “who’s at the door?” instinct?

Yeah—you should be using that on your calendar, your phone, and the people who think everything is urgent.

This episode is Part four of Mental Athleticism—and we’re going straight into Environmental Design: aka Protect Your Yard.

We’re talking:

• Why your attention is getting hijacked (and how to take it back)
• How your phone, feeds, and inputs are quietly draining you
• The real reason you feel resentment (hint: it’s not them)
• How to set boundaries that are clear, clean, and unapologetic
• And how to design a life where focus is easier than distraction

Because if your environment is working against you…

your goals don’t stand a chance.

But when you flip it?

Your space becomes your advantage.

This is where your vision gets room to breathe.

This is where momentum actually 

🎧 CATCH UP FIRST:

Part 1: Anchor to Your Big Vision

Part 2: Relentless Daily Execution

Part 3: Self Command

Then come back here—because this is where it all locks in.

💬 YOUR TURN:

Drop a comment: What’s ONE boundary you’re setting this week?

📲 Share this with someone who needs to stop leaking energy

⭐ Leave a review if this hit