The Keri Croft Show

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I pushed myself into a new level with this one.

For the first time ever, The Keri Croft Show went live with an IRL experience called “In Her Badass Era.”

I sat down with a room full of female entrepreneurs who are actually building something and we got honest about what it really takes. Not the highlight reel. The chaos, the self-doubt, the pressure, the moments you think you’re going to fail, and the decision to move anyway.

This wasn’t scripted. It wasn’t polished. It was real conversations happening in real time with seven women who are in it.

If you’ve ever felt like you’re figuring it out as you go, you’re not alone. This episode is for you.

And to everyone who showed up for this first one, thank you. Truly. Being in that room with you meant more than I can put into words.

I’m already thinking about the next one… and I can’t wait.

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Jessica didn’t set out to build a nonprofit.

She was living her life. Raising kids, building her career, doing all the normal things and then everything shifted. A diagnosis. A timeline no one was ready for. And a version of life she never planned to navigate.

And somewhere in that, she built something.

Brave Men started because of her husband, Demetrius, but what it’s become is bigger than that. It’s pushing men to pay attention to their health, get tested, and have conversations most of them avoid. The kind that could change everything if they had them sooner.

This conversation goes a lot of places, grief, responsibility, family, health, but underneath all of it is a real look at what it means to keep going when your life takes a turn you didn’t choose.

And what you decide to build from there.

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Your comfort zone isn’t harmless.

It looks like safety. It feels like routine. It even disguises itself as “being responsible.”
But underneath that? It can quietly drain your energy, cap your identity, and delay the future you keep saying you want.

In this episode, I’m breaking down the real cost of comfort through the Mental Athleticism lens—and why the goal isn’t to live in constant misery… it’s to learn how to choose intentional discomfort that actually moves your life forward.

We walk through four ways comfort gets expensive:

The safety illusion → when “stable” turns into stuck
The energy drain → why you feel tired even when nothing’s “wrong”
The identity ceiling → outgrowing labels like “the reliable one” or “the safe one”
The opportunity cost → how comfort doesn’t just protect your present, it postpones your future

If you’ve been:

avoiding a hard conversation
sitting on an idea because you’re afraid of judgment
or staying in a role that no longer fits

…you’re going to hear yourself in this.

Then we get practical.

I’ll walk you through how to:

locate the friction
name it
and take one small rep internally (self-command)
and one externally (environmental design)

No dramatic, life-altering leaps. Just small, intentional experiments that build momentum—and give you real data through your energy, flow, and alignment.

🔥 If this hit you, here’s what to do next:

🎯 Subscribe to the channel so you don’t miss weekly solocasts like this
🎯 Share this with a friend who’s been playing it safe (you know exactly who)
🎯 Drop a comment: Where are you choosing comfort right now? Let’s call it out
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Rick Harrison is the Executive Director of North Market, but that’s not really the story. The story is how he got there. Fashion career in LA. Job ends. Starts a food truck having no idea what he’s doing. And somehow that path leads him back to Columbus running one of the most important spaces in the city.

We talk about what it actually looks like to start over, what people don’t understand about building something, and why the best paths rarely make sense when you’re in them.

We get into:

•  What it actually takes to build something in Columbus 
•  The reality of starting over when your career falls apart 
•  Why the best paths rarely make sense at the time 
•  How North Market has evolved and what’s next 
•  The power of local, independent businesses in shaping a city 

This is a conversation about reinvention, resilience, and what it really looks like to build something meaningful.

🎧 Listen to The Keri Croft Show every Monday and Thursday on Spotify, Apple Podcasts, or wherever you get your podcasts.

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That late-night “who’s at the door?” instinct?

Yeah—you should be using that on your calendar, your phone, and the people who think everything is urgent.

This episode is Part four of Mental Athleticism—and we’re going straight into Environmental Design: aka Protect Your Yard.

We’re talking:

• Why your attention is getting hijacked (and how to take it back)
• How your phone, feeds, and inputs are quietly draining you
• The real reason you feel resentment (hint: it’s not them)
• How to set boundaries that are clear, clean, and unapologetic
• And how to design a life where focus is easier than distraction

Because if your environment is working against you…

your goals don’t stand a chance.

But when you flip it?

Your space becomes your advantage.

This is where your vision gets room to breathe.

This is where momentum actually 

🎧 CATCH UP FIRST:

Part 1: Anchor to Your Big Vision

Part 2: Relentless Daily Execution

Part 3: Self Command

Then come back here—because this is where it all locks in.

💬 YOUR TURN:

Drop a comment: What’s ONE boundary you’re setting this week?

📲 Share this with someone who needs to stop leaking energy

⭐ Leave a review if this hit

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What starts with $40… and turns into a cult brand?

In this episode of The Keri Croft Show, I sit down with Liz Haislip, founder of Pebby Forevee. A brand that didn’t come from a playbook, investors, or experience, but from pure obsession, grit, and an unwavering belief that she was meant for more.

But this conversation goes way deeper than business.

We talk about:
 • The reality of building something with no plan B
 • Body image, confidence, and how Pebby became more than just clothing
 • The pressure of becoming the face of your brand
 • Burnout, identity shifts, and the moment she almost walked away from everything
 • The mindset shift that changed how she leads, hires, and grows
 • What it actually takes to build a life, and business, on your own terms

This is a story about resilience, reinvention, and what happens when you decide you’re not going to live a “normal” life.

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Part 3 of the Mental Athleticism series is here—and we’re going inside your head.

Because you can meal prep, hydrate, and hit your workouts… but if your thoughts are absolute garbage, none of it sticks.

This episode is all about self-command—learning how to filter the noise, challenge the bullshit, and stop letting every passing thought run the show.

We break it down simply:

• Thoughts aren’t facts—they’re guesses. Start testing them.
• Thoughts turn into stories, and stories shape identity—so choose one that actually moves you forward.
• Feelings are data, not directions—meaning you don’t need to feel ready to act.

Mental Athleticism isn’t just about vision and execution—it’s about cleaning up your internal world so your actions actually align.

If you’re done being dragged around by your own mind, press play.

Want more?

Subscribe to The B Word newsletter, check out upcoming IRL events, and try the B10 Challenge for a 10-day intro to Mental Athleticism.

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And if this episode hits—share it, follow the show, and leave a review.

Question of the day: What junk thought are you ready to retire?

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Most people are chasing the sexy business idea. The flashy brand. The viral moment. The overnight success.

But what if the real money is being made somewhere else entirely?

In this episode of The Keri Croft Show, I sit down with my friends Drew and TJ. Two entrepreneurs building serious wealth in industries most people overlook. From porta potties and waste management to roofing, they’ve mastered what it actually takes to win in “unsexy” businesses… and spoiler: it’s not luck.

We get into what it really looked like to build and sell a waste company, why consistency beats chasing big wins, and how focusing on data, process, and people can outperform hype every single time.

If you’ve ever felt like you’re behind because you’re not building something flashy… this episode might completely reframe how you think about success.

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Part one of the Mental Athleticism series was all about anchoring to a big, audacious vision for your life. But vision only becomes powerful when you’re willing to execute on it relentlessly.

Because big lives aren’t built in big moments. They’re built in small daily decisions.

In Part Two of What is Mental Athleticism, we break down what it actually means to train your mind like an athlete and why motivation alone will never carry you across the finish line.

We dive into the four pillars of Mental Athleticism—big vision, relentless execution, command of self, and environmental design—and focus on the unsexy middle: the daily reps that actually move your life forward.

If you’ve been waiting to “feel ready,” this episode will show you how to start executing today.

Jump in with us:

🔥 MA LIVE – March 11 at Noon
What is your comfort zone costing you? This interactive training will push you to think bigger and move differently. Come ready to train, baby!   Join us live. https://tr.ee/z6a70Pnwgj

⚡ Join the B10 Waitlist
Ten days. Real accountability. A taste of life as a Mental Athleticism animal.

🧠 Subscribe to The B Word Newsletter
My weekly thoughts, lessons, and behind-the-scenes from The Keri Croft Show, Mental Athleticism, and the B Lab. https://tr.ee/2y1WlCEDs3

📞 Want to work together?
Schedule a call and see if the B Lab is the right fit for you. 
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If this episode resonated, subscribe, share it with someone who needs a push, and start stacking those daily wins.

Welcome to my world. 🌎

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If you’ve spent any time around the Columbus food scene, you probably heard of BJ Lieberman.

He’s the chef behind Chapman’s, Metsi's, Ginger Rabbit, and one of the most thoughtful people I’ve met when it comes to food, creativity, and building restaurants that people genuinely love.

In this episode, BJ and I talk about his path into the restaurant world, what it’s really like running restaurants in Columbus right now, and how becoming a dad has shifted the way he thinks about work and life.

We also get into the energy of the Columbus food scene, creativity in the kitchen, and the balance between building something ambitious and building a life you actually want to live.

It’s a fun, honest conversation about restaurants, passion, and figuring things out as you go.