Over my 30 years of experience working with B2B salespeople, I have discovered that there are certain common beliefs that most sales people never question, and yet which hinder their performance.  In this first of series, I identify and discuss one of the most common:  "I must believe in a product in order to sell it."

Over my 30 years of experience working with B2B salespeople, I have discovered that there are certain common beliefs that most sales people never question, and yet which hinder their performance. In this first of series, I identify and discuss one of the most common: "I must believe in a product in order to sell it."

Over my 30 years of experience working with B2B salespeople, I have discovered that there are certain common beliefs that most sales people never question, and yet which hinder their performance.&nbsp; In this first of series, I identify and discuss one of the most common:&nbsp; "I must believe in a product in order to sell it."

Beliefs that hinder salespeople:  I must believe in the product

Focused on business professionals, sales leaders and professional salespeople we help you sell better, lead better and live better. Enjoy.

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Beliefs that hinder salespeople: I must believe in the product

Beliefs that hinder salespeople: I must believe in the product

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