At the moment, you can’t go a day without hearing about Generative AI. Chat GPT4, Bing, BARD, LaMDA - what does it all mean? Artificial intelligence (or AI as we've come to know it) and machine learning are rapidly revolutionizing the way we work. It’s time to start embracing the possibilities that come with this shift.

Jim Lecinski is a clinical associate professor of marketing at Northwestern University and also the co-author of "AI Marketing Canvas, a five-stage roadmap to implementing artificial intelligence and marketing". Prior to Northwestern, Jim spent 12 years at Google. He is one of the leading experts in the field and believes that AI has the potential to revolutionize the way we work - especially the way marketers market, and the way consumers interact with brands. Jim believes that AI is a powerful tool that can help companies reach their customers in new and innovative ways, and it’s time to start taking advantage of these opportunities.

In this episode we discuss:

RESOURCES & LINKS mentioned in the show:

Connect with Jim on LinkedIn at: https://www.linkedin.com/in/jimlecinski/

Purchase his book AI Marketing Canvas at https://www.amazon.com/Marketing-Canvas-Five-Stage-Implementing-Intelligence/dp/150361316X

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In episode three, Heather Gadonniex is joined by Cassie Young, Operating Partner turned General Partner at Primary Venture Partners. A seasoned growth executive turned VC, Cassie invests in software companies and also helps portfolio companies to build and scale their sales, marketing, and customer operations. 

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The current climate for venture capital

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And more!

Resources:

In episode two, Heather Gadonniex is joined by Vyara Ndejuru to discuss finding the courage to make significant career changes, and what it takes to build the resiliency needed for a successful career in tech. 

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Why your career trajectory is never wholly stable

How to create resilient careers 

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Resources:

In the first episode of Believe Bigger, host Heather Gadonniex is joined by serial entrepreneur and marketing expert Kathleen Booth. 

Kathleen is the SVP of Marketing & Member Success at Pavilion and host of the Inbound Success podcast. 

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- why attention is the currency you need to be focused on

- how to use influence marketing to build the right community 

- why engagement is vital for community growth and ultimately revenue generation 

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Resources:

Inbound Success