Local SEO differs from generic SEO because of local intent. Most websites provide common SEO strategies that don’t help with local ranking. The main reason is that it’s hard to find relevant links in your location. When local blogs link to your content it provides a lot more weight than links from authoritative websites because…

Google overcame Yahoo and Altavista with the ranking algorithms that consider backlinks to your website. You see blue or other color links everywhere online. These links lead users to provide more information that is hard to explain in one piece of content. There are two types of links: internal and external. Internal links show other…

The average salary in digital marketing is 60K USD. Many experts earn over 300K and the best marketers earn over a million USD. It’s a very lucrative niche. If you want to become an expert then consider the following: – Choose one direction: organic reach, paid marketing, analytics, SEO, social media, email marketing, etc. –…

SEO brings more traffic than any other marketing channel that’s why this channel is oversaturated. Let’s describe what SEO is and how to rank your website in Google. 1. Use keyword research tools. Before starting any campaign you should choose keywords that bring traffic. Free tools: Google Keyword Planner, Google Trends. Paid tools: Ahrefs, Semrush,…

We started to learn SEO from scratch. There is no special school or college that provides these skills. You don’t need them. Even better news is that you also don’t need to pay for getting this education. The best thing what you can do is to choose one direction: – Off page SEO: personalized outreach,…

Ranking on Google is hard if you use a generic strategy. Skip it and consider the following: Don’t overwhelm – outsmart. Analyze your competitors to search for their weaknesses. Create the right strategy that considers a lack of quality content and outdated information. Focus on priorities. Create content for a human first and only then…

It’s hard to create a lot of content. You don’t need to do it. Create a piece of content and convert to various formats. I often convert live streams to audio podcasts. Many content creators syndicate videos to a blog post. You can divide a long video for YouTube to a few short versions to…

How long content should be? Let’s dive in. The content length depends on users’ intent. If they need quick and simple answers then create short content. If people wanna get a lot of answers and details then create long content. The best way is to learn which length of content in the top-10. Also learn…

80% of people don’t click on boring headlines. Let me share my story. Once I got a client who gave me a contract that brought 40% of my revenue for over two years. My agency usually serves 30-60 clients a month. Let’s consider the average data – 45 clients monthly. So, this client paid as…

Digital marketing is so big to know everything. It’s better to choose one-two directions: 1. SEO: 1.1. On page: keyword research, creating content, technical optimization 1.2. Off page: link building, outreach. 2. PPC (Pay per click): 2.1. Facebook paid ads 2.2. Google paid ads 3. SMM (Social media marketing) 3.1. YouTube 3.2. Facebook 3.3. LinkedIn.…