Belinda Lodge is the founder and CEO of iPopulate, a well known recruitment agency for advertising professionals.

In a frank and wide-ranging discussion, Belinda and Ellie talk about bootstrapping a business with $400 and a milk crate; what a good recruitment consultant can bring to the table, and how perception of consultancy is blurred by individuals and organisations untrained in the discipline of recruiting; the best and the worst in candidates, and candidate selection, post-COVID; the scourge of under and over-remuneration of talent, international v local talent, and more - all threaded with Belinda’s infectious enthusiasm, her candid observations and her genuine love for her craft and for the advertising industry.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.