What Are Some Of The Drivers For Project And Agency Profitability? Why Do Projects Go Over Budget? What Can We Do About It? Ben Aston Can Show You How To Save Money.

In Today’s Episode, I Am Talking With Ben Aston With The Digital Project Manager (DPM). He's Actually The Founder Of The Largest And Fastest Growing Communities For Digital Project Managers On The Planet. He Is A Prince To Practitioner, A Certified Scrum Master, And With More Than 15 Years Of Delivering Visual Project Management And Leadership. His Wealth Of Knowledge When It Comes To Project Management Is Second To None. We Get Into Some Pretty Good Wonderful In-Depth Questions.
Takeaways From This Episode:

• The Difference Between Project Management And Account Manager
• What Are Some Of The Drivers For Project And Agency Profitability?
• Why Do Projects Go Over Budget?
• What Can We Do About It - What Are The Levers?
• Learn About Memberships And Why They Are Helpful.

First, we explain the difference between the project manager and the account manager. I think project management is all about delivery, it's about delivering value, fundamentally, and taking ownership of delivering value. So for the right amount of money, within the right amount of time, the right work has to be delivered. And as project managers, I see this as a strategic role in which the project manager is the guardian of delivering value, whereas the account manager is more about understanding the brands developing the relationship with the clients. 
The profitability really starts with the new business process. It's really important that the new business team is getting the right clients and selling the right projects. Often what's happening is the wrong projects are being sold and the wrong clients are being acquired.
It starts at the project brief level, when we understand things from their perspective, understanding the why behind it, we have a much better chance of being able to deliver on that value. Scope Management is another way to eliminate the profit loss. Being prepared for a bit of pain in the project kickoff meeting. Basically having that painful conversation upfront will save you a whole lot of pain later. Clearly explaining there is an impact on the cost. 
Ben talks about one of the services they offer to people in business and that is a membership. The membership is really about connecting people who deliver projects in a digital world and helping them become more confident, helping them become more skilled and have them get connected and really have those conversations around project delivery. So come and check out their membership on the digitalprojectmanager.com/membership. If you know that you're in need, or maybe someone in your team is in need of some project lifecycle training to understand how to get from A to B on the project, check out their DPM School. It is all about taking people through that project management journey of delivering a project. They teach people about initiating projects planning their managing and controlling projects, which he talks about in this Podcast. We talk about how they create that map, how they create the route from A to B and get people to the end of the project as profitably and with as little pain as possible.

And yeah, I really hope together we can help agency owners and leaders become more profitable in the way that they plan, sell and deliver their projects

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