Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach

In this episode, I am talking with Andrew McBurney. He is a dynamic character that launched a SAS platform designed and created for Agencies. I'm excited to share his model with you today because I know a lot of you out there looking to get into the SAS model.

Takeaways From This Episode:

• Having The Right Software For Reviews Is Vital
• Selling A Scalpel To A Patient Instead Of To The Doctor 
• Learning How To Niche Down And Why It Is So Important
• How Review Robin Is Built  For Agencies 
• The Biggest Hurdles To Overcome Building A SAS Platform

One of the main focuses talked about is local and organic SEO for service-based businesses but a giant problem in that space is reviews, right? It's hard to get them. Even companies that know they should be getting reviews are not actually getting them. Why? Because they do not have the right solution - which is - the right software being used. 

 Hearing his story will help you to understand why I love the framework of getreviewrobin.com. I have seen more and more of the platforms take this approach, and it is paying off. Because at the end of the day agencies are the ones out there serving small business owners. This platform is created and designed for Agency owners.

"What Made You Think About Going Down The Riskier Path And Targeting The Smaller Audience? 
He describes his steps like selling a scalpel to the patient instead of to the doctor. Actually giving the patient the skills to do what needs to be done. He talks about where he originally heard this saying and how it just resonated because it is exactly how this feels. 

Starting With Niching Down And Why It Is So Important.

Not only Niching Down but picking the right niche. Andrew made a few wrong assumptions about niche marketing and he can help you keep from making the same mistakes. Once he mastered it, he realized the more he niched down, the more he doubled down on his niche, the better for the clients and that everything across the board was better -  marketing-sales got easier.
lt For Agencies And Makes It So Much Easier For You.

So many times review platforms have no benefit to the agency. They will have a package program that you can't use or they want to upsell you. Review Robin gives the purchasing power back to the agency. It gives you the flexibility that you deserve. Because at the end of the day, the agency is doing all the heavy lifting. It's not that hard to create technology, it's really hard to get out there, build a reputation, sell it and service small businesses, right. So in Andrew’s opinion, you guys are doing 80% of the work. Why should a review platform punish you and make you pay more?

Biggest Hurdles To Overcome In Building Out A SAS

1. Do not be feature Happy is the number one thing...keep it simple, stupid, please, please, please.

2.  Know what features to build and don't fall in love with your own ideas.

3. Know how your platform is doing. One thing they lacked in the early stages was not knowing the errors happening behind the scenes. 

4. Customer Service - actively going out of your way to make sure your clients are winning.

Having these systems in place makes you sleep better at night because, at the end of the day, you want to be able to know what's going on behind the scenes. With this system, Andrew was able to leverage different technologies and methods from different disciplines and make a system that works for you personally. 

Shameless Plug Check out their websites getreviewrobin.com or you can email Andrew, directly at [email protected]  and see how specific they are in what they do.

Nick Deck - An Agency Owner And Offshore Delegation Enthusiast Who Runs Agency Sidekicks. Today He Spends The Better Part Of His Week Enjoying Time With His Family At The Beach In Their Hometown Of Playa Del Carmen, Mexico. Hear His Story And How He Can Overcame The Fear Of Delegating And How Delegating Specifically Relates To Agency Owners' Lives. Total Lifestyle Change For Agency Owners.

In today's episode, we talk about delegating and how freeing it can actually be for Agency Owners. Nick talks about learning the hard way that delegating is sometimes not a very easy thing to do, especially when you're working with offshore help. He spent way too much time in that hiring and firing process. Losing hours of time and money - But, figured it out and now has the answer and that answer is - Agency Sidekicks
Takeaways From This Episode:

• Why Is Delegation Mission Critical To Agency Success?
• Take The Training Aspect Out Of Your Life.
• Tips For Overcoming Fears Of Delegating.
• How Do You Tell A Control Freak To Delegate?
• What Does Effective Delegation Look Like?

Agency Sidekicks takes some damn good human beings, puts them through a training program, gives them on-the-job experience, then prepares them with the fundamentals of a wide variety of different digital marketing skills so they can be your amazing “agency sidekick”.  Meaning, they are ready to be there for all the agency duties you do not have the time to do. For Example,  if you need someone who needs to learn Facebook ads, HubSpot, or whatever it is, they take them and focus on training and prioritize that training for them. They do the training for you and make sure your sidekick is prepared for whatever position you are needing to be filled at a fraction of the time and cost. And if they get stuck on any of the stuff they're working on with you, the team at Agency Sidekicks is there to take care of the situation. They have a team of experts that are there just to support these guys. Basically, Agency Sidekicks ends up saving a lot of that babysitting, hand-woven kind of stuff that comes up when you're delegating stuff offshore.
Nick has some tips on how to overcome the fear of delegating. Most people have the fear of the job not being done the way they want it done if it is delegated. And, you know what, you're right. In a lot of cases, you're probably going to be able to do the task better than the person you're delegating to. But if you can get it 90% of the way and it accomplishes the same goal, in the end, It still works.
Nick explains how it is broken down by your ROI. What is a certain role costing you and what is the return on the investment. For example,  the high-value wages, high-value roles that you have. If you're paying somebody 25 - 50 bucks an hour, make sure they're doing stuff that's worth 25 to 50 bucks an hour, if not, do not have them do that type of stuff. Hire Agency Sidekicks to take care of it $10 an hour.
Shameless Plug - Week To Week To See If They Are A Fit For You. Win-Win

Agency Sidekicks has a $10 an hour, 15 hours a week minimum and it is week to week. If you don't love it, after the first week, you can cancel right away. They always ask people to give it to the good old college. At least three or four weeks - you will not regret it.

Agency Sidekick has you covered. See if it resonates with you, see if the tasks that they list make sense. After that, It it probably worth a 15 or 20-minute chat just to see if they are a good fit. If it's a good fit, they will work hard to make sure that you've got all those things delegated the right way.  Book a call on their website or message Nick directly. [email protected]

Imagine Going From A Sort Of Chaos Into Control. Changing The Day Starting And Running Us To Us Starting The Day And Running It. Having That Confidence, To Say, “I Know How My Day Is Going To Go”. Chris Has The Systems, The Protocols And The Practices Where You Can Show Up And You Can Determine What Your Day Looks Like.

Takeaways From This Episode:

• Peak Performance And Transformation Coach
• What Is Your Baseline Financial IQ
• Turns Chaos Into Control And Frenzy Into Flow
• The Four-Stage Cycle Of Flow
• Transmutation -  The Outcome Is The Ability To Turn Something Into Something Else
• 5X, 8X 10X Gain In Performance!!

In This Episode I Am Talking With Chris McLean - A Peak Performance And Transformation Coach (He Will Explain In More Detail). He Helps Agency Owners Transmute Chaos Into Control And Frenzy Into Flow. Through Intentional Mindset Flow -  Hacking Into A Scientifically Backed Agency Performance System. Gotta Hear This. 

I Believe We Should All Use Our Strengths To Pour Into Agency Owners. Chris Has A Story That I Think Resonates With The Majority Of Agency Owners. Hear Chris Experience And His Solutions To Burn Out And Much More. We Are Talking About Topics That Need To Be Addressed.

Chris is a peak performance and transformation coach. He helps agency owners transmute chaos into control and frenzy into flow through intentional mindset flow hacking into a scientifically-backed agency performance system.

Chris explains that transmutation comes from the foundations of psychology and science, and the outcome is the ability to turn something into something else. That's really the idea of transformation. Ideally what we want is transformation like a butterfly. Once the caterpillar becomes a butterfly, it transforms, it's not going back to a caterpillar. True transformation is sort of permanent. That is where we want to get people. We want to take them to whatever goal they are needing and it be irreversible that that's the new baseline, and then we transform again. That is the idea of transmutation. 

It becomes a habit and not just a hobby.

We want those redundancies, those systems, those kinds of nitty-gritty, daily stuff, that feel really unsexy to become SEXIER. Chris teaches you how to get into your peak performance of hacking, dropping into flow states, getting into higher states of consciousness, getting your most important work done in those types of states and that's pretty sexy. Going from a sort of chaos into control. Changing from the day starting and then running us to us starting the day and running it. Having that confidence, to say , “I know how my day is going to go”. Chris has the systems, the protocols and the practices in the habits where you can show up and you can determine what your day looks like.

Peak performance is operating in a state where you perform your best, you're doing your best work and you're also really enjoying what you are doing. It's quite a complex beast to actually be an agency owner, whilst maintaining creativity, right. And that can feel really chaotic.  Chris wants to get people out of that and have them actually find the fun again, find the enjoyment, actually enjoy what you're doing. Even if that is filling out data in a spreadsheet, doing your finances, doing your accounts if you can do that work in a peak performance that is what we call a flow state.
Connect With Lee:
https://www.marketingagencycoach.com  - Website
https://www.facebook.com/groups/digitalmarketingagencygroup - Facebook Group
https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A - Youtube

Cloudways - Managed Cloud Hosting Platform Simplified. A Managed Cloud Hosting Platform Where Teams Can Build, Deploy, Scale & Manage Phenomenal Web Applications
In Today’s Episode, I Am Talking With Brent Weaver, A Brand Evangelist For Cloudways, A Cloud Based Hosting Program That Helps You Manage More Efficiently And Can Cut Your Hosting Costs Up To 70%.
Brent Weaver Is On A Mission To Help 10,000 Digital Agency Owners Achieve Freedom In Business And Life By Helping Them Own Their Market. We Are Talking About Simplifying Hosting Experiences Because We Believe In Empowering Individuals, Teams And Businesses.
Takeaways From This Episode:

• Hear Lee And Brent’s  Hosting War Stories.
• Cut Your Hosting Up To 70%
• Getting Hit By A Bus Idea!
• What's An Ideal Recurring Revenue-Based Business Model For An Agency?
• How Do You Get Peace Of Mind In Your Agency?

Cloudways has set high standards of performance, committed to complete freedom of choice coupled with simplicity and agility in every process. Backed by an innovative approach, their platform is built on best-of-breed technologies and industry-leading infrastructure providers that create smooth managed cloud hosting experiences. And, they do this by investing in the right talent and by organizing the perfect teams, diversifying revenue streams by adding (and building on) solid recurring revenue. Why agencies need to abstract the technical layer if they're going to offer hosting.
Brent talks about being in a situation where they had the keys to the client's infrastructure, emails, websites, e-commerce, processing millions of dollars in orders a year. And he had the thought if one of them gets hit by a bus like the client is kind of screwed, and so they decided, they needed to move their infrastructure. So, if they end up getting hit by a bus, there's still an infrastructure component. Boom - Cloudways. Cloudways does beautifully, it gives you access to that cloud hosting layer, but also provides that management layer on top of it so that you don't have to have any sysadmin people. Brent explains that in a little more detail.
It's really hard to replace a person who's in two very distinct seats - Like a lead developer, and sysadmin all in one. And replacing that person who's like an amazing developer. It's kind of a unicorn person. It can be expensive and also hard to find. So, Brent always tells people, anytime you have that team member that basically has become a unicorn in your business, It’s best to try to separate that.
Cloudways has what they call their agency partner program. They took some of the advice from the Mavericks and they went in and did customer development, user experience research with agency owners and said, “Hey, what do you guys actually need from a managed hosting provider?” They came back with three main things: 

1. Jerry Maguire moment, ”Show me the money, right?” They want to have better pricing because they feel like one agency is bringing 50 sites or 10 servers or whatever, not just bringing one server at a time. So we should get a better deal. 
2. The second big thing is support. Having a team, depending on what level, you have a different additional layer of support. 
3. Then having exclusive access to some other resources. Someone helping them to grow their business and solve problems outside of just the hosting bucket

Brent would love for more agencies to explore Cloudways as a managed hosting provider. Whether you're on WordPress or using another system that is hosted, looking at them to provide that infrastructure would be probably a smart move. Their team has been an absolute joy to work with and I can highly recommend them. 
www.marketingagencycoach.com

What Are Some Of The Drivers For Project And Agency Profitability? Why Do Projects Go Over Budget? What Can We Do About It? Ben Aston Can Show You How To Save Money.

In Today’s Episode, I Am Talking With Ben Aston With The Digital Project Manager (DPM). He's Actually The Founder Of The Largest And Fastest Growing Communities For Digital Project Managers On The Planet. He Is A Prince To Practitioner, A Certified Scrum Master, And With More Than 15 Years Of Delivering Visual Project Management And Leadership. His Wealth Of Knowledge When It Comes To Project Management Is Second To None. We Get Into Some Pretty Good Wonderful In-Depth Questions.
Takeaways From This Episode:

• The Difference Between Project Management And Account Manager
• What Are Some Of The Drivers For Project And Agency Profitability?
• Why Do Projects Go Over Budget?
• What Can We Do About It - What Are The Levers?
• Learn About Memberships And Why They Are Helpful.

First, we explain the difference between the project manager and the account manager. I think project management is all about delivery, it's about delivering value, fundamentally, and taking ownership of delivering value. So for the right amount of money, within the right amount of time, the right work has to be delivered. And as project managers, I see this as a strategic role in which the project manager is the guardian of delivering value, whereas the account manager is more about understanding the brands developing the relationship with the clients. 
The profitability really starts with the new business process. It's really important that the new business team is getting the right clients and selling the right projects. Often what's happening is the wrong projects are being sold and the wrong clients are being acquired.
It starts at the project brief level, when we understand things from their perspective, understanding the why behind it, we have a much better chance of being able to deliver on that value. Scope Management is another way to eliminate the profit loss. Being prepared for a bit of pain in the project kickoff meeting. Basically having that painful conversation upfront will save you a whole lot of pain later. Clearly explaining there is an impact on the cost. 
Ben talks about one of the services they offer to people in business and that is a membership. The membership is really about connecting people who deliver projects in a digital world and helping them become more confident, helping them become more skilled and have them get connected and really have those conversations around project delivery. So come and check out their membership on the digitalprojectmanager.com/membership. If you know that you're in need, or maybe someone in your team is in need of some project lifecycle training to understand how to get from A to B on the project, check out their DPM School. It is all about taking people through that project management journey of delivering a project. They teach people about initiating projects planning their managing and controlling projects, which he talks about in this Podcast. We talk about how they create that map, how they create the route from A to B and get people to the end of the project as profitably and with as little pain as possible.

And yeah, I really hope together we can help agency owners and leaders become more profitable in the way that they plan, sell and deliver their projects

Website: https://marketingagencycoach.com

Podcast: https://agencycoach.buzzsprout.com/

Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup

In Today’s Podcast, I Am Talking With Andrew Pfund, The CEO Of Memberium. Unlike Most Other Membership Platforms, Memberium Is Built To Work Exclusively With Infusionsoft And ActiveCampaign. Which Means There’s A Deep Integration Between Your CRM Which Allows You To Have A Much Higher Level Of Automation In Your Site Compared To Other Platforms. Memberium Is A WordPress Plugin That Allows You To Create Automated Membership Sites Or Courses That Will Be Able To Grow, Thrive And Operate On Their Own. Hear The Top 5 Things This Platform Can Do And How Anyone Can Use This System Because It Is So Easy - It Is Simple, Brilliant, And Effective.
Takeaways From This Episode:

• Efficiently Productize Your Services With A Membership Site
• Create Templates, Brand Palettes, And Videos That Will Tie Everything Together
• Automated Email Reminders
• Automatically Apply That Credit Card To Their Past Failed Invoice
• Automating Scheduling Meetings With Clients
• Offering A Custom Client Portal

Andrew talks about the one thing that used to drive him crazy -- how long it took to get certain deliverables from clients just to start a project. He admits it was mostly his fault because he did not have an efficient enough process in place to collect the needed information.
Create Templates, Brand Palettes And Videos That Will Tie Everything Together
One way to do that is to provide templates and brand palettes and basic transparency into what you're doing. It is wonderful. In the beginning stages of the onboarding, you can give them training on what they need to know. Most clients are not experts at copywriting, marketing or designing so that's why they're hiring your agency. One of the reasons you can not get the deliverables you are needing is because new clients do not know how to write copy, or they've never done this before. So, you have to train them.
Automated Email Reminders
Another really cool thing with having an automated membership site that's closely connected with Infusionsoft is sending out automated email reminders. Andrew addresses automatically collecting files, and deliverables from your clients, rather than having to chase them down, and get it through multiple emails, you can provide some training on what they need to do first through your membership site.
Automatically Apply That Credit Card To Their Past Failed Invoice
The third benefit Andrew talks about is automatically applying credit card information. If you're an agency and you're offering any type of subscription service, Memberium has an option to make sure you keep getting paid.
Automating Scheduling Meetings With Clients
Automating scheduling meetings with clients. If they've successfully gone through your onboarding, your training, and they've submitted all the files that you've needed, then they can schedule a meeting with you or somebody on your team.
Offering A Follow Along Type Of Service
The fourth way you can use a membership site is by offering a follow along type of service. This is a process that guides a client through how to do something on their end, and they do all the work.
Offering A Custom Client Portal
The fifth way is offering a custom client portal. For your longer-term clients, there are ongoing training calls and more so you can create your own type of client portal that allows them to access recordings, all of their past calls and also access the resources that you have available for them.
You can go to https://memberium.com/ check out their free resources. The free E-book called Nine ways you can add value to your membership site without adding or creating new content is a great way to start.

www.marketingagencycoach.com

Alyson Is A Rock Star When It Comes To Getting Agencies To Run More Efficiently! She Breaks Down Operational Issues To Make Them Clear, Easy, And Actionable.
In Today’s Episode, I Am Talking With Alyson Caffrey. She Is The Founder Of Operations Agency And Creator Of The Operations Simplified Framework. At The Core, Allison Comes In And She Helps Agencies Get What's Called Their Standard Operating Procedures In Place. She Is Best Known For Helping Streamlining Behind The Scenes Of Multiple 7-Figure Businesses. Alyson Has Shared Her Expertise With High-Level Agency Communities Such As Digital Marketer, UGURUS, And One Hour Funnel. She Is An Expert At Breaking Down Operational Issues To Make Them Clear, Easy, And Actionable. Hear How She Can Truly Make Your Business Run Smoother And Make Your Life Easier.
Takeaways From This Episode:

• Operations That Help Agencies Flow More Efficiently - Taking The Stress Off
• Look At Your Business Model - Fold Time In Half For Your Business
• Question #1Why Are Your Ops So Important For Quarterly Planning?
• Question #2 Why Are Your Ops So Important For Project Planning?
• Question #3 What Role Should My SOP’s Play In How I Plan Projects/Execute Quarterly Planning?

In a nutshell, Alyson helps people be kind to themselves and be kind to their businesses by creating systems that they can leverage and really lean on when times get crazy. 

One of the big stressors is oftentimes we feel like something big is coming up and we don't have time to really adjust or pivot and be able to be kind to ourselves. That's where Alyson comes in - she takes your operations and makes them flow better and more efficiently.
First, they come in and  take a look at your business model. What SEO’s do you actually need? What services are you providing? Making sure that everything has a place, right, it's kind of like a puzzle that you need to put together first. The second thing that they do is they take a look at your assets. So your team members, the things that you've currently got in place, like your projects, your tools, those types of things and then the final thing they look at is the integration. What can we make automated? Where can we take out the big lengthy process and save you some money or some time? Then once all of that is wrapped up, they document your recipes for you.
Alyson explains that ops and quarterly planning really do go hand in hand, they recommend that all of their clients do quarterly planning, meet monthly to kind of check the pace and then obviously track those things week over week. Just knowing with clarity where to move forward into the next step is a game-changer.
Oftentimes, people will take on too many projects in a quarter without project planning, have no idea the bearing that it actually has on their day to day. You have to break down each project. Alyson talks about one of her favorite exercises which is personally writing out her perfect week. Saying, “Okay, leadership team, if I had my perfect week, what would this look like as it relates to my job description?” This exercise is for strategic planning and holding people accountable to projects. Alyson talks about her processes and how to present the workload to the leadership team not coinciding with the other meetings we have talked about but talking over key descriptions of their job description.
There are four main buckets they like to attract, sales, metrics, delivery and services. Are you asking questions like, What’s next on the horizon? What do we need to systematize and just if you are struggling with where to start, reach out to Alyson at Operations Agency. She is brilliant and can truly get you where you want to be in your agency.
https://marketingagencycoach.com

Today I'm talking to Dan Fitzpatrick, Head of Agency Success at SPP, he helps agencies scale and productizes their business. He and Chris Williams are the founders of SPP and they have a passion for helping agencies tackle those accounting and project management issues. SPP is a software platform that basically takes care of all of your accounting from beginning to end. It is a very advanced system that is actually simple to use. It works with agencies from just getting started all the way up to a multi seven to eight-figure agency. This platform is amazing.
Takeaways From This Episode:

• How Does SPP Help An Agency Get Started?
• How Does It Help More Established Agencies?
• What Are The Top 2 Things SPP Can Help Them Improve?
• Explain How SPP Platform Has The Ability To Standardize Your Product Line And Deploy Across Multiple Clients.

Dan starts off with what he thinks is the most important thing when you're thinking about getting started. And, that is you probably want to concentrate on getting some sales first, to actually getting your business up and running. So often he has businesses who come to him, especially new business owners wanting to sign up but they are just not ready. They haven't really built a solid foundation of a business yet. He and I talk about getting your business going and then when they're ready give SPP a call. Dan is very honest and tells it like it is. He wants to see agencies succeed.
If you want to scale a business, then you need to think about scaling the client base. That's really where I think a new business and where SPP can come in. Once that client base is established, and the sales are actually rolling in, then it becomes more apparent that you need a system in place to help you.
To summarize what I heard there from Dan, if you're just getting started, get a few clients, get some money coming in the door, get some deals first, then at that point, as soon as you get those few clients it is time to start looking at systems to replicate yourself. I think it becomes pretty clear when you need these systems. It gets so complicated so quickly and that’s where something like SPP makes sense. It’s all consolidated, everything's in one place, and you're not having to deal with all of these different systems. It's all about getting that business up and running first before you start thinking about what systems you might need in place.
 In so many cases there’s a lot of time wasted on what we call the “non-revenue” generating work. SPP comes in and takes care of those time-wasting activities so you can spend time delivering work for your customers. And, if you are ready and wanting to build a scalable business or agency then you take my productization model and apply it to the SPP platform. Hear how putting all of this together is critical to understanding your profit margins, understanding scope creep, and keeping your clients happy and billables. It really is that simple.
Dan talks about what he finds really interesting and that is the number of agencies they come across that are actually already offering a kind of a productized service. But they don't actually realize it. Having a solution like SPP’s platform helps agencies define what and how to productize their service. Now from making that initial sale to collecting information from the customer, delivering the work, reporting upselling, all of this stuff, once you start putting this into a system, it kind of takes you out of your normal, day-to-day working bubble.

If you're interested in checking out SPP, they offer a 14-day free trial. They do not take in any payment details, they won't ask you for your credit card. So head over to SPP.co to check out the trial and feel free to reach out to them at any time.

Please visit https://spp.co for more information on their a

In This Episode, I Am Talking With Rob Warner, A Numbers Man Turned Marketing Geek. One Of The Hardest Things For Agencies Out There Is To Find Really Reliable, White Label Providers That Are Not Price Gouging And Just Not Delivering Any Value And Actually Hurting Your Brand. Joe Wanted To Fix That.
Joe Went From Learning The Fundamentals Of Google Advertising To Now Being A Google Certified Adwords Expert With A Team Managing Over $24 Million Dollars Of Advertising Spend A Year. You Need To  Hear His Story And How InvisiblePPC Has Designed Everything In Their Service To Work For Both Agency And The End Client With A Simple Mantra “Make Sure That The Agency Never Look Stupid”. He Makes Sure There Is No Price Gouging And He Is Delivering Great Value.
Takeaways From This Episode:

• Learning About Smart Niches And The Benefits.
• At The End Of The Day - Remember - You Are The Expert
• Industries That Are Seeing Success With Google Ads Today.
• The Number One Challenge Faced By Agencies Today.
• What Should An Agency Be Doing Today To Protect The Growth Tomorrow?

The first topic we discussed, those smart niches, and what that means. Rob talks about working on their smart portfolio of products for about 12 months. Because of their scale, and because of their experience, they know what a good account in a niche looks like. They take all those markets where they know they say with a 90% plus degree of certainty, that if they build a campaign a certain way, with the right kind of landing pages in place with the right kind of offer in place, they know it's going to work. They call it a smart niche.
One thing I know about our industry is it is saturated with people who give a damn. They care. I mean, if anything, we care too much as an industry, we are servers. We want to go out and serve people and we take a lot of pride in that. I love that about our industry, but there's a double edge to that meaning that due to the fact you care so much, you almost let people kind of run over you a little bit. That is what I mean by bringing the pain. I have what's called the Pavlov document and it's how you train your clients. Hear all about that document and learn to bring a little pain for a better relationship with clients.
At the end of the day - remember - you are the expert. They hired you so step into the role, do your job, future pace, expectations, future pace communication, always leave the client with what's coming next. So they know what to expect and when to expect it.
Rob and I dive into three questions, the first question is, what industries are seeing success with Google Ads today? I'm interested in hearing what industries are seeing success in Google Ads today as we all come out of this thing coming out of Covid-19
Demand has never been higher than right now. Tons and tons of opportunity and surprisingly lower prices -BUT- Google is not making it easy. They are actually the biggest challenge. They're removing some of the data from the other half and removing some of the data from the interface. So, agencies are having a harder time doing their job. Suddenly, our ability to manage our client standards just got about a third more difficult.
It is time to add value and deliver value in advance to start signing people up, even if they're not ready now.
One of the hardest things for agencies out there is to find really reliable, white label providers that are, you know, price gouging alone or just not delivering any value and actually hurting your brand. There's so much that goes on out there right now, it seems like everybody wants to be a white label provider right now. Let me tell you Invisible PPC is really doing it the right way. They have built the infrastructure and have been building the infrastructure for a while now.
https://marketingagencycoach.com