Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach

Joe Teo Founded And Started A Company Called HeyOrca.Com. It Is One Of The Dominant Platforms Out There For Social Media Management. ​In This Episode, We Are Talking About How To Productize...Content Approval, Remote And Multiple Team Members Reporting And Validating, And Client Management.

• Work Backwards In Building Software.
• Content Approval!
• HeyOrca Handles Remote and Multiple Team Members?
• What Kind Of Reporting Do You Have?
• Client Management. 

HeyOrca - A Social Media Management Platform Built For Marketing Agencies To Save Time And Build Client Trust. More Than 400 Marketing Agencies Around The World Use HeyOrca To Save Time And Stay Organized. They Know That If Your Clients Are Happy, The Agency Is Happy.
Joe,“The Chief Executive Orca” Says They Work Backwards In Building Software.
Joe explains how they work backwards in building that software. It is built from the ground up for an agency to come in and manage hundreds of their clients and provide all of the tools they need in a single interface.
Content Approval, The 800 Pound Gorilla In The Room.
We started with content approval. This is by far the number one thing I hear from my clients who manage social media. How do they get the content approved quicker!
HeyOrca Helps To Streamline And Set Up Editorial Guidelines While Remote.
One of the biggest values you can add to your clients, is actually your expertise and your relationship. That's what you should focus on as an agency owner, along with the tactical stuff, right?
What Kind Of Reporting Does Orca Have To Help Clients?
The way HeyOrca does its reporting is from the client’s standpoint. Such as, What are some of the things that the clients need to know to be able to make a decision on whether you did a good job or a bad job?
Client Management?
HeyOrca has some really awesome tools when it comes to client management! Talk about audit trails? The more time you can spend with your clients, the better because at the end of the day, you're building trust. HeyOrca helps you build trust while productizing.
Agency spotlight every couple weeks so if you want to be featured email [email protected].
Click Here for Full Transcript
Connect Lee Here:
Website: https://www.marketingagencycoach.com
Podcast: https://agencycoach.buzzsprout.com/
Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup
YouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A
Twitter: https://twitter.com/Agency_Coaching
Linkedin: https://www.linkedin.com/in/leegoff/

Connect Joe Here:
Website: http://heyorca.com/
Facebook Group: https://www.facebook.com/groups/lifeinsocial/
Instagram:https://www.instagram.com/joe.teo/
YouTube: https://www.youtube.com/channel/UC6d0AWAa7mONd-4dlFwmhBw?view_as=subscriber
Linkedin:httpshttps://www.linkedin.com/in/josephteols/

Chris'cutting edge digital marketing solutions are sought after by presidents of the United States, senators, congressmen, pretty much every damn body! In Today’s Episode, Chris Demonstrates His Expertise And Shows How Time And Time Again He Competes With Big Names. Listen And Learn - What An Incredible Story!

• Google??
• Hard Business Decisions Even When They May Not Make Sense.
• Social Media Is An Old Dog.
• Use Social Media To Get More Clients?
• Socialoxygen.io

Google, Nike, Virgin...and more! With decades of experience in software program, web development, direct sales, SEO, basically global domination, perfecting SEO implementation strategies, and has proven to rank the most competitive keywords you can find out there pretty much anywhere in the world.
Chris Gets A Call From A Company Called Google!
Chris gets this call from this company called Google. He specifically remembers putting his hand over the phone and asking his business partner, "Hey, have you ever heard of a company called Google? Chris tells everything they learned from Google and how that plays into what he is doing now. Being in the beginning of Google starting up has huge benefits.
Making The Hard Business Decisions Even When They May Not Make Sense At The Time!
Chris talks about his company making a massive shift. They had to make a tough decision but from this difficult decision, they came up with Social Oxygen Software.
Social Media Is An Old Dog But Necessary.
Social Media doesn't necessarily bring in sales the way we think, but people love it! People need social media.It is old school and is the relationship starter.
Tips And Tricks For Agents And Socialoxygen.io
Chris's latest venture is into the social media world with his platform called socialoxygen.io This platform is built from the ground up for agencies to become more profitable, more stable, and most importantly, help you get as many clients as you can handle without going broke or spending a fortune doing it.
How Can Agencies Out There Use Social Media To Get More Clients For Themselves?
What Socialoxygen.io does is use social media as a foot in the door strategy, because now that it's so inexpensive, literally, it can cost you like, around $50 -$75 a month!  and they write all your content for you. AMAZING GUY WITH AN AMAZING STORY AND COMPANY! ENJOY!
Click Here for the full transcript
Follow/Connect With Lee Here:
Website: https://www.marketingagencycoach.com
Podcast: https://agencycoach.buzzsprout.com/
Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup
YouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A
Twitter: https://twitter.com/Agency_Coaching
Linkedin: https://www.linkedin.com/in/leegoff/
Follow/Connect With ChrisHere:
Website: http://www.socialoxygen.io
Facebook: https://www.facebook.com/cormiston​​​​
YouTube:https://www.youtube.com/user/localoxygentools
Twitter:https://twitter.com/chrisormiston

In this episode, I am talking with a good friend of mine, Craig Jacobson. He's built multiple businesses and he is the one I call when I am needing any type of marketing advice because he knows what works! He Is By Far One Of The Most Brilliant Marketers I Have Ever Run Across. We Talk About A Few Subjects That Are On Everybody's Mind. 

• Where Do You Go to Get Your First Clients
• Design A Client Path - Lead Them To The Next Level
• How Long Does It Take To Define Your Product? 
• What You Should Have Known Then? 
• Blue Pill vs Red Pill Marketing -- What!!

Where Do You Go to Get Your First Clients?
They are going to go through the process. Like understanding they have a problem, then they are going to look into their options - different vendors.
Design A Client Path - Lead Them To The Next Level
It looks like it's $500 a month to start with, then they add another thing and another thing and another thing, and pretty soon, it's tasty. I call it “a client path”
You Have To Have A Third Eye View
In addition to that, while you're looking at your product line and the journey, you have to have this third eye view on it. Which means looking at your business model and what are you willing to spend to get a customer?
How Long Does It Take To Define Your Product?
You know, to get it really optimized and looking sharp? Craig and I talk about the process and about how to define your product - to get it really optimized and looking sharp.
Do You Actually Like Your Customers?
I've frequently found myself in the position that there are a bunch of people that want something that I can do for them - But I don't actually want a relationship with those people.
You have A Niche But You Are Still Talking In Generic Marketing Terms. No No No!
STOP! If you have a Niche, that means you are an expert in that field so act like it! Use their language, use their terminology show them you know what you are talking about.
What You Should Have Known Then That You Know Now?
One big thing Craig wished he would have known when he was first getting started, was the fact that you should be able to turn every vendor into an advocate for you. Everyone that you spend money with should become a big advocate.
Blue Pill vs Red Pill Marketing -- What!!
You may remember in the movie The Matrix when, Laurence Fishburne, offers them the option of wanting to go back and see the world the way it was? Or wanting to see the world as it is?
Full Article Click Here
Learn About & Connect With Our Amazing Speakers/Guest
Follow/Connect With Lee Goff:
Website: https://www.marketingagencycoach.com
Podcast: https://agencycoach.buzzsprout.com/
Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup
YouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A
Twitter: https://twitter.com/Agency_Coaching
Linkedin: https://www.linkedin.com/in/leegoff/
Follow/Connect With Craig Jacobson:
Website: http://openspacesmarketing.com/
Facebook Group:

Clate Mask, CEO And Founder Of Infusionsoft, Has Been Educating And Inspiring Entrepreneurs For Over A Decade, And Is Recognized By The Small Business Community As A Visionary Leader. His Passion For Small Business Success Stems From His Personal Experience Taking Infusionsoft From A Struggling Startup To An Eight-Time Inc. 500/5000 Winner. As CEO, Clate Is Leading Infusionsoft On Its Mission To Simplify Growth For Millions Of Small Businesses Worldwide. He Is A Must Listen Too Kind Of Guy!!

In this episode, Clate and I discuss this major shift and how you can leverage this to become the business hero for your clients and create raving fans with extremely high profit margins, utilizing automation and of course, my productization pricing model.

Takeaways From This Episode:

• Limiting Beliefs - We Discussed Fear Around Automation
• Change Begins At The End Of Your Comfort Zone
• How To Leverage Automation And Productization
• Build It Once And Sell It A Thousand Times
• The Third Phase That's About To Happen!
• Trying To Build A Successful Business And Have A Life

Mark Khoder Is One Of My Students And You Have To Hear His Success Story! He Lost 65 To 70% Of His Total Revenue In A Matter Of  Three To Five Days After The Pandemic Hit Australia. Hear What He Did And His Advice On How To Overcome This Obstacle.

Mark Khoder, An Agency Owner Out Of Melbourne, Australia. He Owns A Restaurant Digital Agency. In Other Words, He Does Specifically Social Media For Restaurants - Talk About Getting Hit Hard During Covid-19! Mark And I Rolled Our Sleeves Up And We Got To Work And The Results Are Amazing. This Episode Is Power-Packed With The Tactics That Work For Any Agency!

Takeaways From This Episode:

• You should look into a downside (not just in your business)
• Lead Magnets and having the right system in place
• Change begins at the end of your comfort zone
• Don't feel sorry for yourself
• B-I-T-E for your business
• The importance of having a coach in your business

You Should Look Into In A Downside (Not Just In Your Business)

The number one thing as a business owner is you should look into a downside. A downsize in your business and your life. Have the capacity and resources to sit there and downsize everything. Downsize your life, then go in and aggressively get business. Hear how Mark reLoaded and did what he had to to survive.

Lead Magnets And Having The Right System In Place

A lot of restaurant owners had never even thought about takeout orders or curbside delivery. So many of Mark’s clients did not have a system or any strategy and how to get business or how to put themselves out there. 

Things completely changed for the restaurant business and Mark jumped on that opportunity and it really paid off for him and for his clients.

For the Full Article, click here

Follow/Connect With Me Here:

Website: https://www.marketingagencycoach.com
Podcast: https://agencycoach.buzzsprout.com/
Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup
YouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A
Twitter: https://twitter.com/Agency_Coaching
Linkedin: https://www.linkedin.com/in/leegoff

Recommendation At The Moment Is To Identify The 20% Off Your Activities That Move 80% Of The Value For Your Clients, And Therefore 80% Of The Profit For Your Business And Just Focus On That.

In this Episode, Troy Dean and I talk about not stressing out during this time but actually ReLoading and thriving during this time! Troy with Mavericks Club has an amazing knack for helping creative entrepreneurs build awesome online empires!  Now is the time to grow and get ready for the next digital gold rush!

Takeaways From This Episode:

• Three Things - Cut the fat - Identify Your Sweet Spot - Identify Growth Opportunities 
• Repositioning and Repackaging What You're Already Doing (Story of Click Funnels)
• Signature Systems 
• Shine The Light On The Skeletons Your Closet
• Automation - The Pros and Cons!
• Do Not Fester In Fear! Get Rid Of The Negative Thoughts

Focus on Identifying the 20% of your activities that move 80% of the value for your clients, and therefore 80% of the profit for your business. Stop doing everything else! Not shrinking your business, but shrinking your activities. Think of it as, instead of trying to bake half a dozen blueberry pies at once, just bake one really good pie, become the best in the world at it. Helping your clients get through this weird period that we are all living through at the moment and coming out the other side leaner and stronger. 

Cut The Fat - Identify Your Sweet Spot - Identify Growth Opportunities.

Troy goes through the process of cutting the fat, identifying your sweet spot, and identifying growth opportunities! There's a lot of waste in agencies in all businesses. There's a lot of half-started projects, there are a lot of spinning the wheels, people being very busy doing lots of activity thinking... 

Full Article/Show Notes:
https://www.marketingagencycoach.com/blog/podcast-troy-dean-state-of-the-digital-union-and-how-to-reload-your-agency-during-down-times 

Follow/Connect With Me Here:

Website: https://www.marketingagencycoach.com 

Podcast: https://agencycoach.buzzsprout.com/

Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup

YouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A

Twitter: https://twitter.com/Agency_Coaching

Linkedin: https://www.linkedin.com/in/leegoff/

In All Honesty, You Have To Get Out Of Your Own Way!! I Learned The Hard Way That The Majority Of The Time When Something Wasn’t Working In My Agency It Was My Fault!! Brennen And I Had Some Of The Same Similarities And He Had To Learn To Get Out Of His Own Way Of Succeeding. Hearing His Story Will For Sure Inspire, Encourage And Help You Grow Your Agency!!

In Today’s Episode, I Am Talking With Brennen Bliss, Owner Of Pixel Cut Lab. Brennen Is Seriously One Of My Most Favorite And Most Successful Agency Stories! People Literally Tell Me,“I Want To Be Like Brennen Or How Do I Grow Like Brennen Did?”

Takeaways From This Episode:

• Isolating The Three Things That Impact Exploding Growth!  
• By Slowing Down You Actually Speed Up
• Fresh Minds Equals Fresh Ideas - How To Release The Pressure
• By Selling Honestly, You Actually Close A Higher Percentage.
• Find Your Tribe And Your Passion!
• Getting Your Service Department To Actually Drive Revenue

Brennen’s Agency name, Pixel Cut Labs, was chosen by him when he was 14 year old! That is right, 14!! He is now 21 and rocking it! His agency, essentially - does just one thing and one thing only - Search Engine Optimization. They have a couple of very specialized SEO services and span to three different categories of SEOs. Brennon found his “Niche”, learned how to get out of his own way and grew his agency to where he is now! You are going to love his story and advice.

Isolating The Three Things That Impact Exploding Growth!

During Brennen and my first few sessions, we had to find his three pain points. The top three things that were holding him back. First, was his service framework (or lack of). Second, we had to dial in his offerings! Honestly, he was doing the same thing we all have done - We start with the money....

For the Full Article/Notes, Click Here

Follow/Connect With Me Here:

Website: https://www.marketingagencycoach.com
Podcast: https://agencycoach.buzzsprout.com/
Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup
YouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A
Twitter: https://twitter.com/Agency_Coaching
Linkedin: https://www.linkedin.com/in/leegoff/

Having The Right Partners, Especially Referral Partners Can Be A Serious Game-Changer For Most Agency Owners!! The Sooner You Have The Right Partners, The Sooner You Have Steady Cash Flow!

In Today’s Episode, I Am Talking With Cory Snyder, Director Over Channel At Active Campaign, He Basically Owns The Entire Channel Organization For Partnerships For Active Campaign. Cory And I Have Known Each Other For Many Many Years And Trust Me When It Comes To Partnerships, Cory Is An Expert! There Really Is No One On The Planet Who Understands The Value Of Having Some Trusted Partners In Your Corner More Than The Man I Am Interviewing Today, Cory Snyder!

Takeaways From This Episode:

• The Power Of Referrals And How To Tap Into That Power
• The Difference Between An Affiliate And A Strategic Referral Partner
• Certified Partner Channels Can Bring In 40% 50% 60% More Revenue
• Your Relationship With Referral Partners Is A Two Way Street
• Don't Always Try To Be Right, You're Gonna Be Wrong Sometimes
• Find Out How To Charge $200 An Hour And Up For Your Services

Sadly, you do not hear about referral partners out there as much as I feel like you should, which is why I asked Cory to be one of my first round of episodes to be recorded. I built my agency on the back of referral partners and in this interview we talk about the power of referrals and how to tap into that power! Strategic referral partners are vital -  they can be difficult to get in play sometimes but when you get them, dude, they may bank you for a decade!

How To Explode Your Agency With Partners, Specifically Referral Partners

The win-win goal is finding the right type of person and/or the right products to recommend, building great relationships that you can help make stupid amounts of money not only for them but also for you. This way you both look really, really good #win-win

For Full Transcript Click Here:
Follow/Connect With Lee Here:

Website: https://www.marketingagencycoach.com
Podcast: https://agencycoach.buzzsprout.com/
Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup
YouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A
Twitter: https://twitter.com/Agency_Coaching
Linkedin: https://www.linkedin.com/in/leegoff/

When I Was Starting My First Agency, I Made So Many Mistakes And Wished So Much I Had Someone To Guide Me And Lead Me In The Right Direction. Just to Help A Fella Out!

This Podcast is my way of giving you the tools and resources to make your life easier. I have been where you are and know what you are going through. Between the guest and myself on this podcast, we are going to make sure you have what you need -  when you need it - so you can live the life you want to live.

I'm going to interview VIP guests and other agency owners. I will also jump on occasionally just to talk about relevant topics I feel like can help you to achieve your business dreams.

Lee Goff - Agency Coach and Author of Agency Success Roadmap
Welcome to the inaugural episode of The Agency Success GPS Podcast. My name is Lee Goff and I will be your humble host. I am the founder and CEO of Marketingagencycoach.com and the author of the Agency Success Roadmap.

I'm going to explain who I am and what this podcast is all about. Let's start with my passion to become an entrepreneur. I started my first business when I was 12 years old; I literally was pushing an old rusty lawnmower around the neighborhood, asking neighbors if I could cut their grass.

And That Is When The Entrepreneur Journey Began!
Not only was I driven, but I was also encouraged and inspired by my stepfather.  He was a very entrepreneurial type of individual and a great role model. I thought with my passion and his pushing me to succeed, I could not fail (Boy was I wrong!

“Certifiably Unemployable” or a“Crackhead Entrepreneur”
I went to college and like a lot of entrepreneurs, wound up floundering around in colleges, floundering around getting jobs, going from one technical job or sales job to another. Basically, I would have classified myself as “Certifiably Unemployable” or a “Crackhead Entrepreneur”.
But, in 2001, I saw an opportunity to kind of bridge the gap between big businesses, small businesses utilizing digital, the web, right?

Started My First Agency In My Upstairs Bedroom!
That vision that drove me to build, scale, retire from, and eventually exit my multi seven-figure digital agency in 2016, started in my upstairs bedroom, literally in my upstairs bedroom! I Founded my first agency, GetUWired in 2003 and it's still in existence today. By the time I decided to sell out of my agency, we had become Infusionsoft Number One app sales, Number One revenue producer, and Number One “done for you implementation services” on the planet to my knowledge. We won Entrepreneur Magazine’s Small Enterprise Top Company Culture in the US.  If I remember correctly, in 2013, we ranked 13th out of 25 in the nation. Out of tens of thousands of companies that applied for that award we were picked. We were very proud of that! We won “Small Business Elite Finalists and we were a “Partner of the Year” for Infusionsoft for many many years. 

BUT - I wasn’t happy.

Follow/Connect With Me Here:

Website: https://www.marketingagencycoach.com
Podcast: https://agencycoach.buzzsprout.com/
Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup
YouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A
Twitter: https://twitter.com/Agency_Coaching
Linkedin: https://www.linkedin.com/in/leegoff/