Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach

NICK DECK – Agency Sidekicks – Every Agency Needs A Sidekick To Take Over The Little Things That Bog You Down - episode 30


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Nick Deck - An Agency Owner And Offshore Delegation Enthusiast Who Runs Agency Sidekicks. Today He Spends The Better Part Of His Week Enjoying Time With His Family At The Beach In Their Hometown Of Playa Del Carmen, Mexico. Hear His Story And How He Can Overcame The Fear Of Delegating And How Delegating Specifically Relates To Agency Owners' Lives. Total Lifestyle Change For Agency Owners.

In today's episode, we talk about delegating and how freeing it can actually be for Agency Owners. Nick talks about learning the hard way that delegating is sometimes not a very easy thing to do, especially when you're working with offshore help. He spent way too much time in that hiring and firing process. Losing hours of time and money - But, figured it out and now has the answer and that answer is - Agency Sidekicks
Takeaways From This Episode:

  • Why Is Delegation Mission Critical To Agency Success?
  • Take The Training Aspect Out Of Your Life.
  • Tips For Overcoming Fears Of Delegating.
  • How Do You Tell A Control Freak To Delegate?
  • What Does Effective Delegation Look Like?

Agency Sidekicks takes some damn good human beings, puts them through a training program, gives them on-the-job experience, then prepares them with the fundamentals of a wide variety of different digital marketing skills so they can be your amazing “agency sidekick”.  Meaning, they are ready to be there for all the agency duties you do not have the time to do. For Example,  if you need someone who needs to learn Facebook ads, HubSpot, or whatever it is, they take them and focus on training and prioritize that training for them. They do the training for you and make sure your sidekick is prepared for whatever position you are needing to be filled at a fraction of the time and cost. And if they get stuck on any of the stuff they're working on with you, the team at Agency Sidekicks is there to take care of the situation. They have a team of experts that are there just to support these guys. Basically, Agency Sidekicks ends up saving a lot of that babysitting, hand-woven kind of stuff that comes up when you're delegating stuff offshore.
Nick has some tips on how to overcome the fear of delegating. Most people have the fear of the job not being done the way they want it done if it is delegated. And, you know what, you're right. In a lot of cases, you're probably going to be able to do the task better than the person you're delegating to. But if you can get it 90% of the way and it accomplishes the same goal, in the end, It still works.
Nick explains how it is broken down by your ROI. What is a certain role costing you and what is the return on the investment. For example,  the high-value wages, high-value roles that you have. If you're paying somebody 25 - 50 bucks an hour, make sure they're doing stuff that's worth 25 to 50 bucks an hour, if not, do not have them do that type of stuff. Hire Agency Sidekicks to take care of it $10 an hour.
Shameless Plug - Week To Week To See If They Are A Fit For You. Win-Win

Agency Sidekicks has a $10 an hour, 15 hours a week minimum and it is week to week. If you don't love it, after the first week, you can cancel right away. They always ask people to give it to the good old college. At least three or four weeks - you will not regret it.

Agency Sidekick has you covered. See if it resonates with you, see if the tasks that they list make sense. After that, It it probably worth a 15 or 20-minute chat just to see if they are a good fit. If it's a good fit, they will work hard to make sure that you've got all those things delegated the right way.  Book a call on their website or message Nick directly. [email protected]

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Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency CoachBy Lee Goff