Do you ever wonder where you sit on the business owner spectrum? You may be a business owner but there’s a thin line between successfully running a business and just being self-employed.

I interviewed Ben Fewtrell, co-owner of MaxMyProfit, who told me business owners who are merely their own employees is more common than you think.

Ben, along with his business partner David Carlin, runs the NSW-based company, whose detailed and comprehensive e-Learning programmes help Australian business owners build a better business.

The coaching business is based on the Business Exceleration™ Blueprint, a five-stage business growth system supported by an online hub of tools and resources.

Ben has been in the business coaching industry since 2001 after being involved in a franchise, and later branching out on his own to build a business with employees.

In this interview, he talks diversifying, building a business through social media and mastering the transition from delivery to leadership.

Topics covered in this podcast:

Things you didn’t know about Ben - his time in SagaCity

What’s the principle behind the Business Accelerator Blueprint?

The checklist for every business

The 5 stages of running a business

Helping business owners get back to doing what they love

Transitioning from self-employed to business owner

A book is your best business card

Building your business through social media - YouTube pros vs cons

Sideline business - landscape photography

Building authority with a Facebook Group - Business Brain Food

A blog post a day - building a rapport with guest bloggers

Ben’s a big fan of Gary Vaynerchuk

How Ben leverages his expertise

Creating YouTube content for B2B

Franchising the business - a natural next step

Finding the right franchisees

Franchise market response

Ben’s selective employment process

The dirty little secrets of the business coaching industry

Ben’s transition from delivery to leadership

Building a business for the second time

What would Ben do differently?

Useful Links: 

Ben's LinkedIn - https://www.linkedin.com/in/benfewtrell/?originalSubdomain=au 

Ben's Website - https://maxmyprofit.com.au 

Ben's Facebook - https://www.facebook.com/maxmyprofit/ 

Ben's Twitter - https://twitter.com/MaxmyprofitAU 

Ben's YouTube - https://www.youtube.com/channel/UCznDihIdwZcmwwKC-r7Ez5A/featured 

Help Me Leverage Useful Links: 

Brett Jarman on LinkedIn - https://www.linkedin.com/in/brettjarman/

Help Me Leverage Website  - https://helpmeleverage.com/

Brett Jarman on Instagram - https://www.instagram.com/brettjarman/

Brett Jarman on Facebook - https://www.facebook.com/BrettJarmanDotCom/ 

Brett Jarman on Twitter - https://twitter.com/Brett_Jarman 

Brett Jarman Youtube - https://www.youtube.com/channel/UC3lnriUQ1A9a3RaDbwnRCEg 

Experts On Air Website - https://expertsonair.fm/ 

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