Ben combines years of academic & research training with UX knowledge to help scope & run experimentation programs for companies.

Main topics:

• When to go against conversion rate
• How and where to leverage zero-party data for long consideration time user journeys
• Using the voice of customer research to find great value propositions that actually mean something

All episodes: eCommerce Growth Show

Episode notes: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent

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