eCommerce Growth Show

Nadav Berger – VP of Marketing - Young-Veteran Mareter, with experience in the creation and application of worldwide go-to-market strategies, especially in the worlds of B2B eCommerce software.

Nadav holds over 3 years of leading and coaching marketing and sales teams and has vast experience in the worlds of inbound & outbound marketing, building strong business alliances with partners and customers, and building advanced funnels

Main topics:

• Achieving more with Gift Cards, the most popular product in the world
• Using Store Credit for refunds, minimizing operations costs
• Using Gift Cards to increase customer engagement

All episodes: eCommerce Growth Show

Episode notes: How to generate more revenue within your store with Gift Cards

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Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing.

Main topics:

• Why CRO matters
• How to analyze your site and spot conversion killers
• Industry best practices that you can start using today

All episodes: eCommerce Growth Show

Episode notes: Identifying and fixing conversion killers

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Ton is known for being the founding father of Online Dialogue - thought leaders in evidence-based growth. He has more than 20 years of experience in online optimization and is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and A/B-testing.

Ton hosts the A/B-testing mastery course on the CXL Institute, owns the ABtestguide.com platform and is also the founder of The Conference formerly known as Conversion Hotel.

Main topics:

• Product - market fit -> do research and run experiments
• Getting new clients in -> do research and run experiments
• Getting more lifetime value out of your customers -> do research and run experiments

All episodes: eCommerce Growth Show

Episode notes: Outperform your competitors by embracing evidence-based growth

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Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on eCommerce. As a freelance consultant, he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company.

Since 2008, Guido’s work included many Magento projects. He is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019, he also hosts the award winning weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, eCommerce, conversion optimization and experimentation cultures.

Main topics:

- Things that might be different about Black Friday / Cyber Monday 2020

- Strategies & tactics for retailers to make the most of it

All episodes: eCommerce Growth Show

Episode notes: How holiday sales will be different in 2020

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Kunle is an 'outsourced ecommerce CMO' and advisor.

He is visual creative oriented yet pragmatically guided by data and testing.

He coaches ambitious retail teams focused on unlocking growth through acquisition, CLV and UX optimization.

He is the host of the 2X eCommerce podcast, and has interviewed over 250 DTC ecommerce leaders.

Main topics:

- building seed audiences

- benchmarking and setting your BFCYM sales targets

- activating channels

- standing out from competition

All episodes: eCommerce Growth Show

Episode notes: eCommerce Advisor, Host of 2X eCommerce Podcast

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Ryan is a results-driven and sales-centric individual at heart, with extensive experience driving value and generating recurring revenue in a variety of industries including eCommerce/fintech (Sezzle), web development (Blacksmith), and CPG (General Mills). Over the years he has focused on strategic positioning and B2B solution selling, constantly working to improve organizations' business development, selling, strategic direction, and prospecting functions.

Main Topics:

- COVID has accelerated the already rapid growth of BNPL

- Shift towards eComm and contactless payments in-store

- Consumers want multiple payment options

All episodes: eCommerce Growth Show

Episode notes: The Acceleration of Buy Now, Pay Later Solutions

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With eCommerce there is a lot of data that can give you data paralysis, a lot of opportunity, and a lot of ways to get sidetracked into focusing on things that may not provide the biggest growth opportunity. Understanding what your main KPIs are, and using the data that matters to make decision is key to ensuring you are focusing on the right things.

Key Takeaways:

• With e-Commerce you need to understand the things that help you grow, and trim the fat, so to speak, on the rest.
• Knowing where your traffic is coming from, going to, and leaving from - is essential in knowing where to start, and what to work on
• Prioritization is the most important thing when it comes to optimizing eCommerce (or any type of website, for that matter) to ensure the work you do has the biggest impact.

All episodes: eCommerce Growth Show

Episode notes: Focusing on the Essential

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Ben combines years of academic & research training with UX knowledge to help scope & run experimentation programs for companies.

Main topics:

• When to go against conversion rate
• How and where to leverage zero-party data for long consideration time user journeys
• Using the voice of customer research to find great value propositions that actually mean something

All episodes: eCommerce Growth Show

Episode notes: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent

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Alex is co-founder at We Make Websites, the Shopify Plus agency for international brands. Founded in 2009, We Make Websites is a digital commerce agency with offices in London and New York. Alex is an international speaker on eCommerce, brand and business growth.

Main Topics:

• moving to Shopify Plus as a mid-market brand (£5m+) and the common challenges
• how to run a successful re-platforming project
• things to watch out for when selling in different currencies

All episodes: eCommerce Growth Show

Episode notes: How to scale internationally on Shopify

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Soma leads Recart, the #1 Messenger marketing app for eCommerce. As CEO, he makes sure that all 110,000 businesses powered by Recart continue to see amazing growth.

Main Topics:

• Differences between email, SMS & Messenger
• Messenger marketing tactics from high-growth DTC brands
• Step-by-step guide to achieve 100x+ ROI

All episodes: eCommerce Growth Show

Episode notes: What's Messenger marketing and how high-growth brands achieve 100x+ ROI with it

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