eCommerce Growth Show

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Nathan Latka, a serial entrepreneur with a top business podcast, an investor in B2B SaaS companies and a bestselling author. He is the founder of GetLatka.com, the host and executive producer of "The Top Entrepreneurs" podcast and the bestselling author of How to Be a Capitalist Without Any Capital. He is also the former CEO of the SaaS company Heyo.

Nathan is deeply skilled in Search Engine Optimization (SEO), digital strategy, sales, mobile applications and web design.

According to vox.com, he “is a bestselling author, a podcast host, and a sweet talker. And, depending on who you ask, he's either a motivational hustler or a con artist.” On Nathan’s book webpage, he simply starts his description with 3 short sentences: “It’s 2019. I’m 29. I’m retired.” He then continues with a few more daring phrases: “At nineteen, I founded a software company with $119 in my bank account. Five years later, it was valued at $10.5 million. I don’t consider myself exceptionally brilliant. I just realized something few people know: you don’t need lots of money or an original idea to get really rich.” And he has his success to prove his words.

The best takeaways:

• A popular SaaS business model in 2020 - 01:16
• The key for eCommerce direct to consumer - 02:11
• Copying what works vs the lack of innovation - 03:11
• Yesterday’s mistake could be tomorrow’s opportunity - 04:26

Podcast Notes: Nathan Latka: Seize the B2B investment opportunity

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Dan Olsen, product management consultant and trainer at Olsen Solutions, helping executives build great products and strong product teams. He is also the author of the bestseller The Lean Product Playbook, published by Wiley.

Dan is a Stanford MBA with a strong technical background and deep expertise in product management, UX design, analytics, marketing, and Lean Startup. He has led product management for multiple companies and enjoys driving product vision, product roadmap and product definition.

His clients include Facebook, Box, Microsoft, Amazon, Walmart, Sam's Club, HP, YouSendIt (now Hightail), One Medical, Medallia and Financial Engines.

The best takeaways:

• Product management is exploding - 00:30
• The trio of retention, conversion and acquisition - 02:51
• RFM and the “equation of a business” - 04:21
• Customer segmentation and cohorts - 06:19
• Is the data-driven trend going to stop? - 10:00
• The growth mindset - 12:34

Podcast Notes: Dan Olsen podcast: Retention first, conversion second

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it.

Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon.

Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute.

The best takeaways:

• Being a conversion scientist is a journey in itself - 01:52
• The hidden gems in CRO experiments - 13:36
• 2020 - the year of conversion rate optimization? - 18:30
• Are there less data-driven experts out there? - 25:36
• More than best practices - 28:36
• Machine learning and the loss of jobs - 33:26

Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Krista Seiden, a proven B2B/B2C marketing leader with experience in digital marketing, analytics and product management. She has led analytics & optimization at companies such as Adobe, The Apollo Group and Google. Krista is a frequent speaker at global digital marketing and analytics conferences.

Krista Seiden is the Founder & Principal Consultant of KS Digital, an Analytics Consultancy, focusing on Analytics audit and solution design services, as well as digital strategy advising and training for Google Analytics and the Google Marketing Platform.

Previously, Krista was VP, Product Marketing and Growth at Quantcast. Prior to that, she was a Product Manager and the Analytics Evangelist for the Google Analytics team, helping to build and promote Google products all over the world. Prior to that, Krista led the analytics and optimization program for the Google for Work group. In this role, she built a culture of testing and optimization within Google’s Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, delivered significant wins of over 30% Y/Y bottom-line growth, and expanded testing efforts by 1500%+ in just a few quarters.

The best takeaways:

• How people are taking advantage of data - 00:36
• Growth is experimentation - 03:46
• Buzzwords, machine learning and AI - 05:00
• Cognitive biases and their influence on decision making - 07:41
• The job description of a future data analyst - 10:21

Podcast Notes: Krista Seiden podcast: The present and future of data analysis

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In this week’s episode of Growth Interviews, we invite you to join our conversation with Peep Laja, a world-renown CRO expert and speaker, champion of optimization and experimentation. He is mainly focused on business branding, optimizing learning and analytics for copy. Not only does he talk about conversion optimization, but he also shares as much information about it as possible.

In his own words, Peep describes himself as “an entrepreneur and a conversion optimization champion, passionate about driving change and growth through digital optimization, devoted to growing the size and quality of the whole conversion optimization community.” He was also voted in 2015 as #1 most influential conversion rate optimization expert in the world.

He spends most of his time making the top 1% marketing know-how available for everyone through CXL Institute, while also being the CEO of Copytesting.

The best takeaways:

• The conversion optimization market status - 03:40
• eCommerce marketers under the microscope - 04:52
• The excitement of an entrepreneur - decisions for a lifetime - 10:13
• Crunch large data sets with machine learning - 15:03
• The problem of eCommerce in 2020: sameness vs meaningful differentiation - 19:47

Podcast Notes: Peep Laja: CRO (conversion rate optimization) and the endless business possibilities

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In this week’s episode of Growth Interviews, we invite you to join our conversation with Sujan Patel, a data-driven marketer and entrepreneur, managing partner at Ramp Ventures, the creators of Mailshake, VoilaNorbert.com, rightinbox.com and more sales and marketing SaaS companies.

Sujan Patel has over 14 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.

Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. He is an avid blogger and writes 6 blog posts a week for publications like Forbes, WSJ, Inc and Entrepreneur Magazine. As he describes himself, he is a hustler, a risk-taker and always pushing his limits “to be faster, better & stronger than he was yesterday, both professionally and personally”.

The best takeaways:

• How to start buying, growing and selling companies - 01:55
• E-commerce growth ideas and changes for 2020 - 04:20
• A duo pack: customer retention and conversion - 08:37
• A marketer’s best friend: machine learning and AI - 13:58

Podcast Notes: Sujan Patel: Build the brand so that you never have to do marketing

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Andrew Salzman, global market development and growth strategist with over 20 years of experience and a proven international track record of leading change and developing markets for top companies, worldwide.

Andrew Salzman is one of the most insightful experts who provides companies seeking transitional or transformational growth with the market and customer-based insights to ensure product-market fit and aligned cross-functional execution. He specializes in market development strategy, strategic planning frameworks, marketing and sales planning, messaging and brand architectures, product portfolio and direction, channel strategies, go-to-market planning, sales enablement, product marketing, and lead generation.

An expert with lots of experiences to share, Andrew Salzman worked with innovative technologies including AI, Cloud, IoT, Big Data, Mobile, & Social Media across industries like enterprise hardware - software - infrastructure, cybersecurity, healthcare, financial services, cleantech, storage and networking, social media, talent management, and consumer tech software/hardware. Now it’s time to sit for one of the greatest marketing lessons.

The best takeaways:

• Points of view on the digital landscape - 01.25
• Challenges technology changed - 02.52
• Product market fit vs. channel market fit - 04.53
• Principles of starting a digital business - 18.35
• Lessons of success - 21.35
• States of company development - 25.28
• AI and Machine learning - 34.55

Podcast Notes: Andrew Salzman: There is an unbelievable range of new opportunities

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In this week’s episode of Growth Interviews, we invite you to join our conversation with Simo Ahava, partner and Senior Data Advocate at 8-bit-sheep, helping with strategy, transformation, enterprise innovation, tech, user experience and metrics.

Simo Ahava has also been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014, to improve the entire “life cycle” of data collection, processing, and reporting. Most often, he writes on his blog about web analytics, but also about digital marketing, more specifically SEO, web development and working with the Google Cloud Platform.

He believes in the power of data and technology. He is also a strong advocate for altruistic knowledge sharing.

The best takeaways:

• The most probable misuse of data in marketing
• What is fixable and not in the misuse of corrupt data
• Should web tracking be blocked?
• Anomaly detection - the next best thing in machine learning

Podcast Notes: Simo Ahava: All data is corrupt. What to do about it?

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In this week’s episode of Growth Interviews, we invite you to join our conversation with Nir Eyal, Wall Street Journal bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life". He is also a renowned public speaker and consultant.

Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch and Psychology Today. He has sold two technology companies since 2003 and now helps teams design more engaging products.

Nir blogs regularly at nirandfar.com, a blog about the intersection of psychology, technology, and business, which he refers to as "behavioral design." His blog covers topics such as user experience, behavioral economics and even neuroscience.

He is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Anchor.fm (acquired by Spotify) Product Hunt, Pantry, Kahoot!, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea and Pana.

The best takeaways:

• How to start working on a new book - 0:50
• What to do when you cannot be “indistractable” - 3:38
• The concept of “identity pacts” - 8:30
• Time management is pain management - 11:12
• How to deal with self-criticism - 13:50
• Is technology your enemy? - 15:36

Podcast Notes: Nir Eyal: The power to become “indistractable”

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Chance Irvine, worldwide known expert IT consultant with more than 20 years of experience in planning and implementing cloud readiness and agile transformation for many industries such as telecommunications, manufacturing, and online marketplace technologies.

Recognized as a thought leader for cloud and agile transformation for established businesses, Chance Irvine is assisting organizations to discover their path from current state to their effective target within cloud and agile opportunities as well as options for appropriate partners that match the needs of their journey ahead.

For more than 20 years, Chance Irvine orchestrated the procurement, implementation and operational management of technology infrastructure resources, greatly improving reliability and stability for various organizations. He is instrumental in team development across IT operations, software and product development, collaborating with business leaders to make changes in skillset and mindset for constant improvement and increased effectiveness for business growth.

The best takeaways:

• Everything about the pre-cloud era - 04.36
• Challenges in delivering the promise of a company - 15.19
• Opportunities from the e-commerce industry - 25.29
• Advice from an expert - 29.45

Podcast Notes: Chance Irvine podcast: We need to have a good blend of different talents

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