eCommerce Growth Show

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Ryan Kulp, an extraordinary insightful marketing expert with an unmatched worldwide experience.

Ryan is a marketer, musician, and self-taught developer. He's built more than 30 web apps in his spare time and hosts a live stream series where he builds new products from scratch in a day.

In addition to running Fomo.com, he has a portfolio of small apps that generate over $1.6mm per year. His latest project, MicroAcquisitions.com, is an extensive course on learning how to buy, grow and sell small companies with little to no money upfront. Ryan has been traveling full-time for 8 months but has been based in NYC since 2013.

The best takeaways:

• How digital in widening the physical experience - 03.13
• What growth means for professionals in the digital space - 07.03
• How to identify growth barriers - 16.23
• Customer Retention in e-Commerce. An expert’s point of view - 25.41
• Growth Ideas - 35.43

Podcast Notes: Ryan Kulp: You need leverage and scalability to grow

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Vasil Azarov, a marketing expert with a personal mission of connecting professionals in growth and start-up marketing and continuously nurture the community with the best international know-how.

Vasil founded one of the industry-leading growth marketing events – Growth Marketing Conference – and works day-in-day-out to build the world’s most valuable startup community at Startup Socials because he believes that people are, fundamentally, the most important part of this industry.

The best way to teach and connect people in growth and startup marketing is by holding best-practice-focused events, led by thought leaders who actually know what they’re doing, and building interactive, dynamic communities of growth and startup marketers from all over the world.

The best takeaways:

• Growth Marketing. Mission. Vision. Way of Life - 00.00
• Recipe for growing organically in event marketing - 16.00
• Event marketing. A redefined category - 23.57
• Growth ideas for e-Commerce - 34.26

Podcast Notes: Vasil Azarov: Event marketing – dominate your market with the right message

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Khalid Saleh, an expert in conversion rate optimization, in-demand speaker and trainer with more than 12 years of experience in e-commerce architecture, design and implementation.

Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. In 2016, he geared up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe.

Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more.

The best takeaways:

• What do companies get from CRO in terms of ROI? - 06.00
• Monitoring employee performance - 11.05
• CRO. The market. The tech. The adoption - 14.03
• Growth ideas - 23.38
• An expert’s advice - 37.42

Podcast Notes: Khalid Saleh: Lifetime value optimization is the name of growth

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016.

Author of “The Agency: BUILD - GROW - REPEAT: How To Build a Remarkable Digital Agency Business That Wins and Keeps Clients” Luca Senatore, director at multi-award-winning digital agency Genie Goals, went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process.

Luca is known for his high-energy, action-packed and no-nonsense speaking style; he shares high quality content at key events worldwide such as PMI, SEMrush, Web Summit, PPC Experts, and many more helping Genie Goals establish itself as thought-leader and true authority in the performance marketing sector. Luca and his team work with top clients are one of very few Premier Partners at Google and winners of the Ready to Rock Google award.

The best takeaways:

• The becoming of an expert – 00.33
• Growth ideas for eCommerce players – 03.02
• How to successfully build and grow a performance agency – 05.42
• Secrets of customer retention – 07.10
• Experience as the most important teacher – 11.20

Podcast Notes: Luca Senatore: Establish a solid strategy on brand awareness and emotional messaging

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Bob Moesta, pioneer of Jobs-To-Be-Done-Theory, innovation & new venture expert on creating, developing & launching of new products & services.

A visual thinker, teacher, and creator, Bob has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, financial services and education, among many others.

The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.\

The best takeaways:

• How does Jobs-To-Be-Done actually work? – 00.50
• Tactics of selling better – 02.38
• The famous ‘Moesta’ interrogation method taught – 03.10
• How to avoid the biggest mistakes entrepreneurs do – 13.07
• Pushing knowledge forward with permanent education – 16.44

Podcast Notes: Bob Moesta: People fall in love with the product, not the problem

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In this week’s episode of Growth Interviews, we invite you to join our conversation with Michael Perry, Director of Product, Marketing Technology at Shopify. a most passionate digital entrepreneur, visionary and globally-respected brand architect. 

In his role, Michael Perry specializes in product development for SMBs as it relates to tools that would simplify marketing. He is the founder of Kit, the virtual employee app for small businesses, which was acquired by Shopify in 2016. As an entrepreneur himself, Perry founded GVING, which helps small businesses manage, reward and engage consumers through a merchant CRM system. 

Michael has been recognized as Forbes top 30 under 30 in Marketing and Inc Magazines top 10 influencers in the Chatbot. 

The best takeaways:

• Where is the opportunity for eCommerce? - 01.30 
• Why are companies so product-centric? - 03.13 
• Is Shopify the last resort for small merchants? - 05.19 
• How to grow your company - 07.46 
• How would eCommerce grow faster in 2020? - 06.55 
• Why should Shopify be the first choice? - 08.48 
• Why should clients migrate to Shopify? - 10.16 
• How does Shopify view the permanent growth mantra? - 13.21 
• What is your best advice for SaaS companies? - 19.15 
• What is the future of work in an AI-driven era? - 20.28 
• Advice for your young professionals - 21.41

Podcast Notes: Michael Perry: eCommerce needs to get hyper-focused on recreating the physical experience in the digital world

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Steven Shyne. As a Senior Consumer Experience (CX) Strategist, Steven is a researcher first and a marketer second. Whether working with ecom, B2B/lead gen, EDU or government/municipal clients, he strives to improve his clients’ website performance and business metrics with a data-backed, user-centric approach.

Both the creative and analytical worlds are second nature to the marketing expert Steven Shyne. He is driven by and thrives in the pursuit and acquisition of knowledge and experience. A simple yet profound motto shapes his every decision and it’s very inspirational! ‘Do that for which you can be proud.’

The best takeaways:

• How to monitor the right kind of data - 04.55
• How to get more value from existing customers - 09.37
• What’s the starting point in building a great strategy - 13.59
• How to look at and interpret the data - 07.46
• Fresh ideas for eCommerce growth - 20.38
• How to add value with marketing - 27.42

Podcast Notes: Steven Shyne: Understand the customers’ context, build relevancy and encourage it

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Miroslav Varga, search engine advertising expert, professor and MENSA member, experienced and specialized in Google Ads account optimization and statistical analysis (data mining).

Miroslav is a Google AdWords Certified Trainer - GCT and online marketing lecturer at several schools and institutions and probably the only Google Ads certified Trainer and GAIQ triple grandfather in the world.

Miroslav is a storyteller, a lateral thinker, reading the message data provides and always chasing the context of that data.

The best takeaways:

• History repeating 
• Thriving in the online game
• The pressure, the changes and the digital marketing talent scarcity

Podcast Notes: Miroslav Varga: We are on the brink of a revolution and its name is machine learning

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In this week’s episode of Growth Interviews, we invite you to join our conversation with Clayton Wood, a world-renowned expert who’s been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years.

Clayton has built 2 multi-million dollar marketing brands from scratch with no investment, managed thousands of online marketing campaigns across the globe and has helped startups be profitable in three different countries.

He is passionate about communicating the impact that technology has in online marketing, and how inbound marketing helps achieve goals for brands, their families and their communities.

The best takeaways:

• Automation and AI, the future of paid advertising
• The perfect growth combo: tracking, testing and up-selling
• Digital footprint, speed and innovative content
• Voice search. The future is here

Podcast Notes: Clayton Wood: A/B test your audience, make data-driven decisions and start building customized campaigns

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In this week’s episode of Growth Interviews, we invite you to join our conversation with Jeffrey Eisenberg is the CEO of BuyerLegends.com, and recognized authority and pioneer of Internet marketing strategy.

Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?” and has also written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com.

Besides being a worldwide known author, Jeffrey delivered the keynote speech at top industry conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa and many others.

The best takeaways:

• Coining the term conversion rate optimization
• Education as part of evolution 
• Simple solutions with incredible impact
• What it really takes to create success for a company
• The new wave of machine learning digital tools
• The holistic approach in customer experience journey

Podcast Notes: Jeffrey Eisenberg: Conversion rate optimization means giving the customers what they want

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