eCommerce Growth Show

In this week’s episode of Growth Interviews, we invite you to join our conversation with Tim Kilroy, a senior marketing and sales executive with more than 18 years of experience in creating companies and helping retailers and agencies achieve faster growth.

His deep experience in search and social media has allowed him to create new business processes, in a successful effort of driving massive revenue growth. 

A big part of Tim’s legacy also stands in his work with agencies. His consultancy business focuses on solving marketing, messaging, business development & process problems. In his own words, Tim helps agencies create more revenue and more profit.

The best takeaways:

• eCommerce growth strategies
• Artificial Intelligence is transforming the customer experience
• Customer retention is a purposeful act 
• Recency, Frequency and Monetary Value is the best place to start

Podcast Notes: Tim Kilroy: Increasing customer retention and lifetime value by following up

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In this week’s episode of Growth Interviews, we invite you to join our conversation with Roger Dooley, a world-renowned author, marketing professional, keynote speaker and recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience, and corporate culture.

Roger has worked with companies ranging from Fortune 500 firms to entrepreneurial startups, providing his behavioral science insights on building high-traffic, customer-centric businesses. 

His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. 

The best takeaways:

• The importance of behavioral science, psychology and neuroscience in business
• Customer centricity. The pain points and winning tactics and strategy. 
• The unified theory of friction
• In-depth personalization of customer experience with machine learning 
• Frictionless tips and tricks for customer retention rate optimization

Podcast Notes: Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience

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In this week’s episode of Growth Interviews, we invite you to join our conversation with Brian Green, Adobe’s EMEA sales & marketing director in Enterprise Software who is currently driving the adoption of a market leading Digital Experience & eCommerce platform for building, delivering and optimizing digital transformation.

With over 25 years’ experience in IT Sales, Operations, Marketing and Management, Brian has an extraordinary track record of success and leadership with Commercial and Public Sector customers in both the UK and across EMEA. 

Technology minded, Brian Green is recognized as someone with a strong understanding of technology and how it can be used to address a customer’s needs in every point of the customer journey.

The best takeaways:

• How to build a good perspective for an eCommerce project
• The way experience is driving behavior
• Creating experiences through innovation
• Growth strategies for mid-sized companies

Podcast Notes: Brian Green: Innovate around the experience and the customer journey as the speed of innovation is the speed of differentiation

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Burc Tanir, entrepreneur and experienced marketing expert with a mission of helping e-Commerce business in the area of pricing, through innovative automated solutions.

Burc is the CEO of Prisync.com, the competitor price tracking software for all sizes of e-commerce companies from all around the world. He loves reading, thinking, writing and speaking about all things e-commerce. With Prisync, he and his team aim to revolutionize how e-commerce companies of all sizes manage their pricing strategies in a smarter and more competitive way.

The best takeaways:

• All about price tracking – 00.33
• Tactics to influence success – 03.44
• The importance of customer retention and customer experience – 06.36 
• Digitization in pricing – 11.24
• What to expect from digital entrepreneurship – 14.04

Podcast Notes: Burc Tanir: Figure out the economic value of retention

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Jakub Linowski, the editor-in-chief of GoodUI, the founder and lead designer of Linowski Interaction Design Inc., and one of the most talented and inspired pattern hunters in the world, completely dedicated to finding and refining a design through to its ultimate version.

Jakub’s experience in engineering and graphic design, along with his passion for finding and identifying patterns, has been the driving force and inspiration behind his impressive history of discovery through UI Design. He has transformed science and art into a solution that is now successfully used by many companies, creating a new perspective in the industry.

The best takeaways:

• Finding, identifying and following the patterns
• The opposing evils of best practices, patterns and tactics
• The methodology of predictivity
• A persuading set of tactics for conversion rate optimization

Podcast Notes: Jakub Linowski: The Power of Patterns in A/B Testing for Improving UI (User Interaction) and eCommerce Growth

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Krassimir Stankov, expert fashion trader and highly experienced entrepreneur with a lot of experience both in wholesale, classic retail as well as in e-commerce.

Krassimir is one of the most insightful e-commerce experts, COO and founder of a leading retail clothing and accessories brand which gained very fast a lot of popularity and visibility in the UK.

Due to his wide experience, Stankov expanded the business fast into entire Europe, gaining every year country-level partners making him worldwide known as one of the most experienced consultants in retail and e-tail.

The best takeaways:

• The hard lessons of e-commerce – 03.12
• How to win in e-commerce – 11.04
• Experience and knowledge that make a difference – 20.28

Podcast Notes: Krassimir Stankov: Tap into the knowledge and listen to the experts

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Ragnar Sass, Founder & CEO at Salto Network, an active angel investor and co-founder at Pipedrive CRM.

His first startup was a social network for pet owners uniteddogs.com that had more than 350 000 users worldwide. After the UDC failure he co-founder Pipedrive in 2010, one of the most successful start-ups in the world with a team that today has 400+ members and offices in Tallinn, New York, Lisbon, Prague and London.

Ragnar invests all his passion and energy in helping startups develop faster. Starting from values, hiring the best talent and growing them with rocket speed, Ragnar is always happy to help mentor in those areas.

The best takeaways:

• Beginnings of a passion - 01.04
• The most important challenges in developing a start-up - 03.46
• Experience dictates a different approach - 14.37
• The way to amplify company culture - 18.33
• Excitements and Frustrations of a Digital Entrepreneur - 23.13
• Machine learning and its implications in our everyday life - 27.36

Podcast Notes: Ragnar Sass: You need to challenge yourself all the time

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Jim Sterne, internationally known speaker, author of a dozen books on advertising, marketing, customer service, email marketing and web analytics, founder of the Marketing Analytics Summit (eMetrics Summit), the Marketing Evolution Experience and co-founder of the Digital Analytics Association.

An internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs, Jim has spent more than twenty years in sales and marketing and most of that on measuring the value of Digital medium for creating and strengthening customer relationships. He's authored books on Internet advertising, marketing, customer service, email marketing, web analytics, and most recently, "Artificial Intelligence for Marketing: Practical Applications."

Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom and identified as one of the top 25 Hot Speakers by the National Speakers Association.

The best takeaways:

• Beginnings in information technology - 01.25
• Big AHA moments and the future technologies - 04.15
• How machine learning is changing online marketing - 07.19
• How efficient are machine learning and AI patterns - 13.09
• Practical ideas on how to use machine learning for growth - 15.55
• Mistakes in e-Commerce - 22.02
• Why are companies missing out in customer experience - 26.00
• The road to becoming customer centric - 34.25

Podcast Notes: Jim Sterne: Machine learning is changing how we look at data

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Guido Jansen, cognitive Psychologist, CRO/CX/UX @ Vaimo, Magento Association board, creator @ Dutchento, CRO.CAFE and Core of Commerce.

Guido’s primary fields of interest are online behavior, usability, cultural differences and optimization for human beings. Secondary fields of interest are e-commerce, web analytics and online communities. He received the "Community Builder Award"​ out of the hands of eBay CEO John Donahoe for building the Dutch Magento community and events.

Guido Jansen forms and enables 'customer intelligence teams'​ and embeds the CRO process within the team(s). He loves working in multidisciplinary teams with strategists, business consultants, data scientists, SEO/SEM/SEA professionals, graphic designers, developers and marketers.

The best takeaways:

• How CRO blends with cognitive psychology - 03.38
• Applying psychology in marketing - 09.30
• An expert’s frustrations regarding e-Commerce - 12.51
• Customer retention and the key to layalization - 18.52
• Habit formation for repeat purchase - 25.19
• Best of the best practices - 27.10
• The starting point for optimization - 38.41
• Tips for choosing an optimization team - 41.46
• Growth and sustainability - 44.45

Podcast Notes: Guido Jansen: Start by having a unique value proposition

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with German Ramirez, digital pioneer and entrepreneurial mind with over 20 years of experience and a proven international track record of creating and building leading concepts, ideas, brands, new products.

German is a passionate, creative and out-of-the-box thinker, who pioneers new business fields and markets, acting upon consumer insights and responding to market trends. He is a dedicated and inspirational leader that recruits, builds and coaches international multifunctional high performing teams.

Book author and seasoned speaker in conferences and seminars, on topics like digital transformation and social media, German Ramirez is a marketing strategy wizard, completely dedicated to innovation in digital marketing and blockchain.

The best takeaways:

• Milestones of a tech expert’s career - 03.10
• Connection between e-Commerce and blockchain - 05.38
• Will blockchain change the internet? - 08.03
• The theory of a decentralised economy - 10.19
• How technology is affecting humanity - 14.35
• The reason companies fail - 17.55
• Opportunities for growth in 2020 - 20.38

Podcast Notes: German Ramirez: People buy a promise, a brand, an experience

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