eCommerce Growth Show

Jeffrey Eisenberg: Conversion rate optimization is about giving the customer what they want


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In this week’s episode of Growth Interviews, we invite you to join our conversation with Jeffrey Eisenberg is the CEO of BuyerLegends.com, and recognized authority and pioneer of Internet marketing strategy.

Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?” and has also written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com.

Besides being a worldwide known author, Jeffrey delivered the keynote speech at top industry conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa and many others.

The best takeaways:

  • Coining the term conversion rate optimization
  • Education as part of evolution 
  • Simple solutions with incredible impact
  • What it really takes to create success for a company
  • The new wave of machine learning digital tools
  • The holistic approach in customer experience journey

Podcast Notes: Jeffrey Eisenberg: Conversion rate optimization means giving the customers what they want

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eCommerce Growth ShowBy Omniconvert