eCommerce Growth Show

eCommerce Growth Show

By OmniconvertBusinessMarketing
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eCommerce Growth Show episodes

  • Edward Scott-Finnigan: Lessons learned from both sides of the curtain: eCommerce Merchant vs Service Provider/Agency

    Edward has delivered successful eCommerce growth for multiple brands operating across the EU and APAC including Europe’s largest online music retailer Musikhaus Thomann and The Gro Company.

    Main Topics:

    • The challenges & rewards of focusing on CLV
    • Engage with your audience & communicate your "why"
    • A successful ecom journey requires apps/partners/
    • specialists who deliver & understand the mission

    All episodes: eCommerce Growth Show

    Episode notes: Lessons learned from both sides of the curtain: eCommerce Merchant vs Service Provider/Agency

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    1 hr 2 min
  • Jill Liliedahl: Improve profits and cash flow using demand forecasting

    After six years as an entrepreneur, four running an eCommerce company and three as an Inventory Planner customer, Jill Liliedahl now works with merchants to be more efficient and make smart purchasing decisions.

    Key takeaways:

    • Identify inventory priorities to avoid missed revenue
    • Liquidate overstock to generate cash
    • Know key metrics to watch to produce the best ROI for your inventory investment

    All episodes: eCommerce Growth Show

    Episode notes: Improve profits and cash flow using demand forecasting

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    58 min
  • Jeffrey MacIntyre: Progressive Personalization: Getting Strategic with CVO

    An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience and information sciences.

    Main topics:

    - Why CVO is an upgrade of CRO

    - Improving UX with a pinpoint focus on behavioral cohorts with the help of Reveal

    - Automation, customization and personalization tactics: a successful mix of user flow "recipes"

    All episodes: eCommerce Growth Show

    Episode notes: Progressive Personalization: Getting Strategic with CVO

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    48 min
  • Denise Purtzer: Fraud in our current climate: How to grow safely

    With 20 years of experience in eCommerce, Denise has

    traveled around the globe, speaking and working in

    different areas to gain a greater understanding of locales.

    Main topics:

    - How the sudden shift in buyer profiles is affecting fraud algorithms everywhere

    - The importance of bolstering your eCommerce strategy

    - How to get your brick & mortar store online during this time

    All episodes: eCommerce Growth Show

    Episode notes: Fraud in our current climate: How to grow safely

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    42 min
  • Rick Watson: How to get started on your direct-to-consumer journey

    Rick Watson is the CEO and Founder of RMW Commerce Consulting, LLC, a boutique strategic eCommerce consultancy based in New York City. He provides advice and guidance to firms across the eCommerce industry, primarily in the areas of Direct-to-Consumer operation build-out for investors and the C-Suite, B2B marketing for software and service firms, and strategy regarding eCommerce marketplaces. 

    How to get started on your direct-to-consumer journey.

    1 - Expected investment levels.

    2 - Aligning your investors.

    3 - Choosing your channels.

    All episodes: eCommerce Growth Show

    Episode notes: How to get started on your direct-to-consumer journey

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    1 hr 3 min
  • Wayne Richard: eCommerce Recession Impact Study: COVID-19 Revenue Trends

    Wayne is a management accountant who forged a 15-year career with tech heavyweight HP before starting his own cloud accounting firm in Tucson. Two years after discovering Bean Ninjas via a blog post, his involvement had grown from a blog comment to equity partner.

    Main topics:

    - Recession & Covid-19 Revenue Trends

    - Cloud-Based Accounting Software

    - Cashflow forecasting

    All episodes: eCommerce Growth Show

    Episode notes:  eCommerce Recession Impact Study: COVID-19 Revenue Trends

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    54 min
  • André Morys: 5 quickwins to find out what blocks your customers from buying

    André Morys is the co-founder of Global Optimization Group and konversionsKRAFT, author, university lecturer, speaker, entrepreneur, growth marketer, blogger, consultant & enabler.

    Main topics:

    - Discover huge growth levers

    - Understand the different levels of optimization you can apply

    - Learn how to implement growth as a process

    All episodes: eCommerce Growth Show

    Episode notes: 5 quickwins to find out what blocks your customers from buying

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    1 hr 2 min
  • Jesse Horwitz: Integrate direct-to-consumer ("D2C") business at home from your couch

    Jesse's recently published book 'Selling Naked' is a guide to help entrepreneurs start and integrate "D2C" direct-to-consumer business at home from their couch.

    Main topics:

    - turnaround nature of D2C platforms vs brick and mortar

    - most common mistakes entrepreneurs make when running a D2C business

    - how COVID19 has highlighted the need to hybridize and integrate virtual platforms within all businesses

    All episodes: eCommerce Growth Show

    Episode notes:  Integrate direct-to-consumer ("D2C") business at home from your couch

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    58 min
  • Aidan Corbett: eCommerce Smart Financing

    Aidan is a serial entrepreneur who leads the day-to-day operations at Wayflyer, which provides affordable revenue-based financing to D2C brands.

    Main topics:

    - maximizing growth despite cash constraints

    - why D2C brands need to stop acquiring customers at 1/3 of AOV and start thinking about CAC/LTV

    - understanding why D2C brand funds are shrinking, while D2C business is exploding

    All episodes: eCommerce Growth Show

    Episode notes:  eCommerce Smart Financing

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    43 min
  • Linda Bustos: How can eCommerce companies close experience gaps in the "new normal"?

    Linda is an eCommerce consultant and blogger, formerly of the Get Elastic eCommerce blog and eCommerce Illustrated, and has worked with some of the world's most exciting brands on digital experience and conversion optimization. She's currently the Director of Digital Commerce Strategy with Elastic Path.


    1) How has COVID-19 impacted online and physical retail experiences?

    2) How can businesses best respond to consumer behavior and operational challenges?

    3) What are some low-hanging fruit opportunities to close these gaps without massive technical or capital investment?

    All episodes: eCommerce Growth Show

    Episode notes: How can eCommerce companies close experience gaps in the "new normal"?

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    55 min

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