Ton is known for being the founding father of Online Dialogue - thought leaders in evidence-based growth. He has more than 20 years of experience in online optimization and is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and A/B-testing.

Ton hosts the A/B-testing mastery course on the CXL Institute, owns the ABtestguide.com platform and is also the founder of The Conference formerly known as Conversion Hotel.

Main topics:

• Product - market fit -> do research and run experiments
• Getting new clients in -> do research and run experiments
• Getting more lifetime value out of your customers -> do research and run experiments

All episodes: eCommerce Growth Show

Episode notes: Outperform your competitors by embracing evidence-based growth

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