With eCommerce there is a lot of data that can give you data paralysis, a lot of opportunity, and a lot of ways to get sidetracked into focusing on things that may not provide the biggest growth opportunity. Understanding what your main KPIs are, and using the data that matters to make decision is key to ensuring you are focusing on the right things.

Key Takeaways:

• With e-Commerce you need to understand the things that help you grow, and trim the fat, so to speak, on the rest.
• Knowing where your traffic is coming from, going to, and leaving from - is essential in knowing where to start, and what to work on
• Prioritization is the most important thing when it comes to optimizing eCommerce (or any type of website, for that matter) to ensure the work you do has the biggest impact.

All episodes: eCommerce Growth Show

Episode notes: Focusing on the Essential

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