Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing.

Main topics:

• Why CRO matters
• How to analyze your site and spot conversion killers
• Industry best practices that you can start using today

All episodes: eCommerce Growth Show

Episode notes: Identifying and fixing conversion killers

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