How often do you look back at your old work? A funny thing happened during the recording of this episode. My guest, Ben Perreira began  describing something he had done earlier in his career and made an off-hand joke about a decision he made. But we continued to discuss, and he arrived at an insight about what he learned from that experience. I got the feeling he hadn't thought much about that before, as in, he hadn't consciously recognized the lesson that he had clearly internalized.

The Strategy Inside Everything is the podcast for people who think  for a  living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.