The Strategy Inside Everything

A person has been able to receive the thoughts, emotions, intent transmitted by another across media. Maybe more amazingly, a person has been able to translate that transmission. Artistic transmissions are able to be sent by children to their parents, and across eons on cave walls. The most able are thought of as artists.

The word 'artist' conjures tools, media, constructs. It might bring up oil paints, museums, brushes and knives. Or cameras, lights, microphones.

Apple's recent ad depicting the compaction of art tools into a single digital container (The thinnest ever! Uh cool, right?) touched a nerve. But the nerve isn't specific to the iPad.

Art has been created and transmitted through a set of processes for hundreds of years with plodding advances over time. Even the current digital revolution has been going on for ~forty years. In the 90's the comic book world bristled at Batman: Digital Justice which introduced digital art to a format famously in love with hand-craft. Now, no panel in a comic isn't created or enhanced by software and digital craft.

What Apple may have revealed is a fear of the abstraction of art's creation. How different is it to create a sculpture by hand than to use Photoshop to emulate one? Dramatically so. But how different is it for a consumer of both pieces to behold a photo of the sculpture next to a .jpg emulating it? Not very different.

Every new technology and technique has been examined dubiously, expected to bring art down from its higher purpose to a mere commodity. A system where the methods themselves are easily obtained and mastered by anyone with an idea. And here we are.

I'm producing an audio program, with no audio training, using digital tools and artificial intelligence to capture and improve the quality of the voices and sound effects. I'm distributing this ostensibly to everyone in the world, with the ability for you, with an interest in these topics (or perhaps brought here by the keywords within this very piece) to consume as much or as little as you desire, and to review as you see fit, even with no education in critical writing.

Creating a painting is easy. A billion children do it every week. Creating a painting that communicates a unique mix of emotion, intent, movement, context and that is effectively received by an audience is nearly impossible.

Yet, when it comes to AI tools, and we're primarily thinking of those as Generative AI visual tools today (think Midjourney), we assume anyone can both provide the prompt and master the transmission of feeling. Is this so?

I had the pleasure of speaking with the following group to help me think through this bramble:
Amy Bryzgel is an art history professor at Northeastern University. She's researched and published books on performance art in Central, Eastern and Southeastern Europe. Her current research looks at pedagogic

This show works better with you involved. Share your feedback at https://thatsnotaninsight.com/.

Music from Uppbeat https://uppbeat.io/t/bpmoore/call-ended License code: JXGDFVHZSYAMWRET

Shall we play a game? Sorry, couldn't resist and I know that only people over 40 will get the joke. Jamin Warren of Twofivesix has been working in gaming for long enough to see the influence of games come full circle. Before, games tried to capitalize on pop culture, like films (anyone played the ET game?) but for the past decade, games have become a source of influence of pop culture (see: The Last of Us). Jamin takes us through what gaming means to people and how that influence plays out.

Find Jamin Warren at https://twofivesix.co/ and https://www.linkedin.com/in/jamin-warren-5149aa20/

The Strategy Inside Everything is produced by me, Adam Pierno. If you like what you've heard, leave a review wherever you listen to podcasts.  Actually, I have no idea if that helps, or if it's ever done anybody any  good. If you really want to help the show, and you like what you've  heard, share it with someone else you think will dig it. That's the best  way to help the show and keep the conversation growing. If you have an idea, a question or want to push back, go to thatsnotaninsight.com where you can send me a message or leave me a voicemail that will be added to future shows.

New music for The Strategy Inside Everything is by Luke Holizna, for more information on his music go to holizna.com. You can also support him by going to his Patreon at patreon.com/Holizna. For more information on me, you can go to AdamPierno.com To learn about my books, my speaking and my consulting practice. Thanks for listening.

You are no doubt familiar with some of the elements of dating apps that have become UX and pop culture staples. For some of you, you're all too familiar with the ways gamified UX features affect approach to dating. Dr. Katy Coduto can explain why. She's been researching dating apps and behaviors for years. A  researcher and Assistant Professor at Boston University (go Terriers!), she's been looking at the ways each swipe and tap has impacted the dating scene and the people living it on a day-to-day basis. She has insights into how the UX we use can become the prism through which we see the activity.

You can find Katy Coduto here: https://kdcoduto.com/

The Strategy Inside Everything is produced by me, Adam Pierno. If  you like what you've heard, leave a review wherever you listen to   podcasts.  Actually, I have no idea if that helps, or if it's ever done   anybody any  good. If you really want to help the show, and you like   what you've  heard, share it with someone else you think will dig it.   That's the best  way to help the show and keep the conversation  growing.  If you have an  idea, a question or want to push back, go to thatsnotaninsight.com where you can send me a message or leave me a voicemail that will be    added to future shows. New music for The Strategy Inside Everything is    by Luke Holizna, for more information on his music go to holizna.com. You can also support him by going to his Patreon at patreon.com/Holizna. For more information on me, you can go to AdamPierno.com To learn about my books, my speaking and my consulting practice. Thanks for listening.

You've probably read or heard a lot about the plight of news in America, and specifically how local news has shrunk over the years. LION is an organization started to help more local groups successfully report their local news. Lisa Heyamoto, Programming Director, Membership Education at LION helps develop tools and training to help these local groups thrive. We talk about how they approach tools and training, and where she sees needs among these startups and entrepreneurs. 

Find Lisa Heyamoto at LIONpublishers.com

The Strategy Inside Everything is produced by me, Adam Pierno. If you like what you've heard, leave a review wherever you listen to  podcasts.  Actually, I have no idea if that helps, or if it's ever done  anybody any  good. If you really want to help the show, and you like  what you've  heard, share it with someone else you think will dig it.  That's the best  way to help the show and keep the conversation growing.  If you have an  idea, a question or want to push back, go to thatsnotaninsight.com where you can send me a message or leave me a voicemail that will be   added to future shows. New music for The Strategy Inside Everything is   by Luke Holizna, for more information on his music go to holizna.com. You can also support him by going to his Patreon at patreon.com/Holizna. For more information on me, you can go to AdamPierno.com To learn about my books, my speaking and my consulting practice. Thanks for listening.

If you're interested in memes, this show is for you. Managing director at Literally Media and Editor in chief of Know Your Meme, Don Caldwell joins Adam to talk about how memes have evolved from the early days of the commercial internet and how they look like they'll change going forward. Don's been at Know Your Meme for some of the memes that pop in your head when you describe what memes mean, the context he provides is rich. 

Find Don at knowyourmeme.com and on LinkedIn: https://www.linkedin.com/in/don-caldwell-67b39016/

The Strategy Inside Everything is produced by me, Adam Pierno. If you  like what you've heard, leave a review wherever you listen to podcasts.  Actually, I have no idea if that helps, or if it's ever done anybody any  good. If you really want to help the show, and you like what you've  heard, share it with someone else you think will dig it. That's the best  way to help the show and keep the conversation growing. If you have an  idea, a question or want to push back, go to thatsnotaninsight.com where you can send me a message or leave me a voicemail that will be  added to future shows. New music for The Strategy Inside Everything is  by Luke Holizna, for more information on his music go to holizna.com. You can also support him by going to his Patreon at patreon.com/Holizna. For more information on me, you can go to AdamPierno.com To learn about my books, my speaking and my consulting practice. Thanks for listening.

Have you ever felt like you hit the wall? How did you get through it when you know stopping isn's a long term solution. Nishita Tamuly joins the show and talks about what's she has discovered about intention as a powerful force for overcoming burnout. She's joined by the one. The only. Kaitlin Maud-Moon (horn sound effect here). 

Find Kaitlin at: https://kaitlinmaud.com/ Kaitlin - sincere thanks for hosting this conversation.

But wait? Where the hell is Adam? He's been working on a new show, In  the Demo, all about the origins of the Millennial Myth. You can listen  here: https://podcasts.apple.com/us/podcast/in-the-demo/id1655565898. He'll be back for the next episode and you'll be hearing more from Kaitlin and maybe some other voices.

The Strategy Inside Everything is produced by me, Adam Pierno. If you like what you've heard, leave a review wherever you listen to podcasts. Actually, I have no idea if that helps, or if it's ever done anybody any good. If you really want to help the show, and you like what you've heard, share it with someone else you think will dig it. That's the best way to help the show and keep the conversation growing. If you have an idea, a question or want to push back, go to thatsnotaninsight.com where you can send me a message or leave me a voicemail that will be added to future shows. New music for The Strategy Inside Everything is by Luke Holizna, for more information on his music go to holizna.com. You can also support him by going to his Patreon at patreon.com/Holizna. For more information on me, you can go to AdamPierno.com To learn about my books, my speaking and my consulting practice. Thanks for listening.

Show notes:  

How much time do you spend thinking about how you might perform better - at your job or in other areas of your life. Just in time for your new year's resolution, Dr. Carla Fowler is thinking about it for you. After leaving a pursuit of medicine, she realized she wanted to help people, but in a different way. She's gone on to build THAXA Executive Coaching. In this revealing conversation, she and Adam discuss where knowledge workers often go wrong when they approach performance improvement, and how they might think about it more productively. 

Find Carla Fowler at THAXA and on LinkedIn: https://www.linkedin.com/in/carla-fowler/

Find your host, Adam Pierno at www.adampierno.com

Show notes:

How do the skills you learn in one industry set you up for future career success in another? Both Ezra Englebardt and Matt Rainone started inside ad agencies working on planning and strategy. Now, they're both in house at CVS Health moving forward complex and occasionally sensitive comms efforts, using some of those same skills. In this conversation, you'll hear how they think about their time in agencies and how they value the lessons they learned there in their day to day. This conversation is graciously hosted by former guest, friend of the show, talented strategy consultant and good person™ - Kaitlin Maud-Moon!!!

You can find Matt Rainone on Twitter: https://twitter.com/Matt_Rainone

Thanks to the three voices heard in this episode for getting together a second time after Adam dropped the meat in the dirt with the recording. 

But wait? Where the hell is Adam? He's been working on a new show, In the Demo, all about the origins of the Millennial Myth. You can listen here: https://podcasts.apple.com/us/podcast/in-the-demo/id1655565898. He'll be back for the next episode and you'll be hearing more from Kaitlin and maybe some other voices.

How many times have you come up with an idea, and then you have no idea how to measure it to see if it's successful? Nick Bond writes (and thinks and dreams) about professional wrestling. While acknowledging that WWE promotes a scripted sport, which he describes as subjective, Nick identified a clever way to measure how wrestlers are performing over time. In this fast-moving conversation, Nick talks about what he was trying to solve for, how he found a model to build on and how he continues to refine his POP Plus metric, now used by The Ringer to help rank and contextualize pro wrestlers. 

Read Nick Bond on The Ringer and on Twitter: https://twitter.com/THEN1CKSTER

Find your host, Adam Pierno at www.adampierno.com