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Ben Van Leeuwen: How I Founded A $300k/Day Business Selling Ice Cream At 24-Years-Old
In this episode, Shamus Madan talks with Ben Van Leeuwen about his journey in the ice cream industry, starting a business with limited capital, and building a positive culture. They discuss hiring strategies, finding capital for growth, overcoming challenges, and the reality of overnight success.
It was the summer of 2004. Ben Van Leeuwen was looking for a way to pay for college when he came across an ad in the paper that was looking for a driver for an ice cream truck, paying $500/week. He decided to give it a shot. Little did he know that decision would propel him into starting a multi-million-dollar ice cream empire in New York City (NYC). Here's how he did it.
Subscribe to the show on Apple Podcasts - https://apple.co/3MUaiQs
Subscribe to the show on Spotify - https://spoti.fi/3scl60H
📩 Business Stories Newsletter (free) - https://dealroompodcast.com/subscribe
🐦 Follow Shamus Madan - https://twitter.com/mbitpodcast
(0:00) Introduction: Journey of Ben Van Leeuwen in the ice cream industry
(2:02) Ben's decision to drop out of college and his passion for food
(5:10) Challenges and strategies of starting a business with limited capital
(10:16) Gaining loyal repeat customers and building a positive culture at scale
(14:49) Process of hiring the right people and finding capital for business growth
(17:28) Overcoming challenges and scary moments in business
(21:00) Best advice received and given for budding entrepreneurs
(24:47) The reality of overnight success in business
View all episodes
By Shamus Madan
4.6
1717 ratings
In this episode, Shamus Madan talks with Ben Van Leeuwen about his journey in the ice cream industry, starting a business with limited capital, and building a positive culture. They discuss hiring strategies, finding capital for growth, overcoming challenges, and the reality of overnight success.
It was the summer of 2004. Ben Van Leeuwen was looking for a way to pay for college when he came across an ad in the paper that was looking for a driver for an ice cream truck, paying $500/week. He decided to give it a shot. Little did he know that decision would propel him into starting a multi-million-dollar ice cream empire in New York City (NYC). Here's how he did it.
Subscribe to the show on Apple Podcasts - https://apple.co/3MUaiQs
Subscribe to the show on Spotify - https://spoti.fi/3scl60H
📩 Business Stories Newsletter (free) - https://dealroompodcast.com/subscribe
🐦 Follow Shamus Madan - https://twitter.com/mbitpodcast
(0:00) Introduction: Journey of Ben Van Leeuwen in the ice cream industry
(2:02) Ben's decision to drop out of college and his passion for food
(5:10) Challenges and strategies of starting a business with limited capital
(10:16) Gaining loyal repeat customers and building a positive culture at scale
(14:49) Process of hiring the right people and finding capital for business growth
(17:28) Overcoming challenges and scary moments in business
(21:00) Best advice received and given for budding entrepreneurs
(24:47) The reality of overnight success in business
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