Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about the importance of creating benchmarks and building a measurement marketing system for your business. I will also share a few significant examples to understand this crucial business strategy better.

 

Topics discussed in this episode:

* How to build a great personal, authentic brand* How to measure your brand awareness* Why measuring the results is important for making better marketing decisions* How to implement an on-brand, well messaged social media strategy* How to be original in today’s saturated online space* Why failure is good for learning* How to create your own marketing benchmarks

 

Quotables:

If you have a great #personalbrand, being authentic isn’t really all that hard. But #automating it and finding the systems and processes so that it doesn’t take over your life – that can be hard. – Britney GardnerClick To Tweet

When you try something new, you won’t always be right.” – Britney GardnerClick To Tweet

Trying to be original in this day and age is going to be an uphill battle. There are a lot of things that have been done already. But if we take two successful, but independent concepts and combine them to create something that seems…Click To Tweet

You have to create your own #marketingbenchmarks. Yes, there may be industry standards, but you have to start paying attention to what’s normal for your business. – Britney GardnerClick To Tweet

Confidently making marketing decisions for your business will not only decrease your stress, raise your revenue, and hopefully your profit levels as well, but it’ll also give you peace of mind. – Britney Gardner