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From the Sandhills of Nebraska to center ring at the world's biggest purebred sales — Matt Lowery has done it all. A World Champion auctioneer who spent 15 years teaching the next generation how to call a bid, Matt didn't grow up dreaming of the auction block. He grew up a ranch kid with deep roots in cattle country, running around 1,000 mother cows across 10,000 acres of Sandhills grass. His mom pushed him to find work off the ranch to help keep it alive — he ended up going to college on a steer wrestling scholarship and stumbling into auction school with zero idea it would change his life.

Today Matt's brain is basically a walking encyclopedia of purebred genetics. He owns and partners on some of the industry's top bulls, breeds his own commercial cattle, and ships semen straws to producers around the globe — all while staying a genuine student of ranch history and the business he grew up in.

In this episode, we get into:

🐂 How to actually pick the right bull

🎙️ What really happens in the auction business

🌾 How ranching practices shift with geography

💉 Modern advancements changing the game

📜 Ranch heritage, history, and everything in between

If you raise cattle, buy bulls, or just love a good ranch story — this one's for you.

#BeneathTheBrim #RanchLife #CattleRanching #PurebredCattle #Auctioneer #BullBusiness #SandhillsNebraska #CattleGenetics #RanchingPodcast #Agriculture #FarmAndRanch #BeefIndustry #WorldChampionAuctioneer #RanchHeritage #CattleProducers

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From City Kid to Multi-Business Owner: David Jones on Building a Legacy That Outlives Your Children

He didn't grow up on a ranch. He didn't grow up around cattle. David Jones started in the city with zero agriculture background — and built one of the most diversified businesses you'll ever hear about.

Rent house portfolio? Check. The most successful motorcycle/ATV/tub dealership in the entire nation? Check. A thriving mortgage business? Check. A large-scale cattle ranch? Check.

In this episode, David breaks down exactly how he did it — business by business — and the hard-earned lessons behind each one: asset appreciation, cashflow, taxes and write-offs, partnerships that actually work, and reputation.

We also dig into something bigger than any business model: providing real value for the people you value, and always paying it forward. David's philosophy is simple — the return comes when you give first, and it compounds far beyond money.

One of the biggest challenges of success? Raising kids who stay humble and appreciative while still enjoying a comfortable life. David shares how he approaches that balance — giving his family a good life without giving away their work ethic or their gratitude.

But the real gut-punch of this conversation? We go beyond building wealth and talk about building a legacy — one that doesn't just pass to your kids, but outlives them.

If you're building something — a business, a ranch, a name — this episode will change how you think about what you're really building it for.

🎧 New episode of Beneath The Brim is live now.

#BeneathTheBrim #DavidJones #AgTwitter #RanchLife #CattleRanching #Entrepreneurship #RealEstateInvesting #MortgageIndustry #PassiveIncome #BuildingWealth #Legacy #GenerationalWealth #SmallBusiness #FarmAndRanch #WesternLifestyle #CashflowIsKing #TaxStrategy #Partnerships #PayItForward #ProvideValue #RaisingKidsRight #FromNothingToSomething #RanchPodcast #AgriculturePodcast #BusinessPodcast #WealthBuilding #SelfMade

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We dig into the beef industry topics on everyone’s mind right now — MCOOL, rising input costs, and the day-to-day realities of running a modern operation. Brandon breaks down the full cycle of a ranching business and walks us through the different segmentations of the industry, giving listeners a real look at how the pieces fit together.

We talk candidly about what it actually takes to succeed in ranching in this day and age — because it’s not the same game it was a generation ago. Brandon also shares stories from his rodeo announcing career, the lessons that stuck with him, and hard-earned words of wisdom from years spent in the arena, the sale barn, and the pasture.

This one’s packed with real talk, real experience, and real perspective for anyone in — or curious about — the ranching life.

🎙️ Tune in for grit, growth, and genuine cowboy wisdom.

#BeneathTheBrim #Ranching #Auctioneer #BeefIndustry #MCOOL #RodeoLife #CattleBusiness #AgPodcast

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From Cutting Horses to Closing Deals: Bill’s Story of Cattle, Land & Opportunity

In this episode of Beneath the Brim, we sit down with Bill to connect the dots of a life built around horses, cattle, business, and opportunity.

From growing up on an irrigated farm in Montana to spending 40 years training cutting horses, custom grazing cattle, navigating real estate, and understanding mineral rights, Bill shares the lessons that only come from decades of experience.

We talk entrepreneurship, creative deal structures, the value of relationships, and even a unique water product changing how horses, livestock, and people stay hydrated.

If you’re building a business, working the land, or chasing your own version of success, there’s plenty to take away from Bill’s story.

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Insider talk about ranches and real estate

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Excited to announce that this week on the podcast, we have Oklahoma State Senator David Bullard! Originally from Texas, David has spent many years calling Oklahoma home.

While he once dreamed of becoming a pilot, he found his true calling in teaching, inspired by his family’s roots. Later he felt called to become a voice for Oklahoman’s as State Senator. His agricultural background sets him in an advocacy position for the ag community. David’s passion for American history drives his commitment to instilling and fostering core American values in Oklahoma and our Country.

What sets David apart is his genuine nature; despite his role as a senator, he comes across as a down-to-earth individual who is relatable and approachable. In our conversation, we explore a variety of timely topics, including education, data centers, land use, land ownership, agriculture, and much more.

Join us as we dive into insightful discussions with a leader who truly cares about his community and its future. Don’t miss this episode—tune in this week! 🎙️🇺🇸

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In this episode we go over many topics within the agricultural world. SOme of our topics include

Advice for people wanting to get started in the cattle industry

Durant Stockyards Owner Jeff Hezaleus

How does a salebarn work?

A much needed middle man.

What is the perfect calf to bring to the sale?

He has so much faith in the beef industry, he owns hundreds of head, and buys all of his beef at the store!

How does the Durant Stockyards make your cattle bring the most possible?

What actually happens with your animals once you unload them?

There are two windows calf buyers like to fall into across the industry.

Data Centers

Conspiracies

New World Screw Room

Lab Grown Beef

Cattle number Declines

WE WILL NOT SEE AN INCREASE IN THE US COW HERD

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