Ben Shapiro is building a mini podcast empire, with the popular show, Martech, leading the way. The podcast is all about how industry leaders use marketing and technology to drive business growth.

Not surprisingly, Ben has used some of those same techniques to garner 30,000 downloads each month. We talk about how he leverages podcast content in all sorts of ways to expand his reach, as well as…

• How you could start a podcast with equipment you have right now
• The top 3 reasons to have a podcast – and who should have one
• Who makes the best podcast guest – it’s not who you might think
• An effective engagement hook to keep your audience coming back
• And more