Benji Bruce Podcast

Most people don't do enough. They haven't decided to be great yet and it's costing them everything. But when you decide to be great, you work through the pain. When things don't work out, you figure out another way. When that doesn't work, who cares, you figure out another way. And you keep going. The day you decide to be great is the day your life changes forever.

Your psychology should be so intense that it doesn't make sense to people who aren't on your level If you want to accomplish something, you have to be prepared for people to not understand you To accomplish something, you have to believe certain thoughts that might not register with the people around you. Warren Buffett has pictures of 'times of crisis' on his wall where everyone freaked out over the economy to remind everyone that it has happened and will keep happening so keep your cool. Be a great athlete/entrepreneur = insanely competitive Get healthy = sugar equals death of my goals Stock traders = when everyone freaks out, you buy Real estate = when housing bubbles bust, you buy cheap People who are on your level, will understand your psychology. Everyone else won't.

Problem: You have knowledge/expertise and you want to market yourself...sell it...but how? How do you sell YOU for a lot of money? I had a great presentation but couldn't sell it to seminars. I had to get into corporate Seminars: Events were boring, speakers were boring, etc. I created a pitch and it didn't work. Corporate: "I think you need entertainment because..." ..."Sure"..."Wait...I didn't finish my pitch" Most people have a great product but they're not selling because they're selling to the wrong people. If you have a fitness product, who do you sell it to? -people who need to lose weight who eat fast food all the time? -people who are already healthy and go to the gym all the time? 'need' their product vs 'already' buy the product If you have a self-help product, do you sell it to people with struggling businesses, and struggling life who need money? Or do you sell it to the successful people with money? Sell it to successful people because they buy that stuff. That's why they're successful. You'll see more self-help books in the library of millionaires than anyone else...even though they don't 'need' it Sell a personal brand to people who already buy what you're selling to

My problem: How do I get companies to pay me a lot to do a presentation? My Story: I met a guy at a house party. He's getting business but not me. There comes a moment when you realize you need to step up your game It has nothing to do with your product It's about EXPOSURE I built a sales process but it wasn't too effective…I couldn't charge high fees My problem: Why do they pay one guy high fees versus another guy? It's all about IMAGE Value is based on what surrounds an item, not what the actual item is Art piece in a museum surrounded by glass & alarms = high value The more someone charges, the more it's about them, not what they do My Story: Got video footage from restaurant magic I focused on IMAGE Video testimonials Focus on the EMOTIONS - 'this is the reaction you'll get when hiring me' Bigger crowd pictures/videos Venue determines value (restaurant vs white house) I persuaded an company to have it in a banquet room instead of restaurant Website - does it look good? Contact page: 'for media inquiries, contact….' 'For availability' vs 'If you want to hire Benji' Didn't focus on social media 'likes' WARNING: don't get caught up in IMAGE to a point where you're not SELLING "If your number of social media followers is bigger than your bank account then you're building your business wrong." Then I built a sales process Started with cold calling & switched to email People responded in similar ways = Created templates Schedule my days to contact people Hotel crash on some days When I was at an event: Recorded testimonials & asked if they 'would hire Benji' for their event Asked the meeting planner to record testimonials Got business cards and followed up While doing this I SAVED MONEY Wasn't desperate for a gig = I can ask for more & not care if I lose it Over time, I started getting higher paying gigs You make a name for yourself by: Building a personal brand Building a sales process around that brand

When you're building a business, it's easy to get demotivated because you feel like things aren't moving fast enough. You create content and nobody pays attention. You contact people to do business with, and nobody responds to you. And that's why you have to run off your own fuel in the beginning...because nobody pays attention to you, except you.

Procrastination is the enemy of success. But how do you overcome procrastination. In this episode, we talk about why people procrastinate and what to do about it.

Extremely successful people tend to be quiet for a really good reason...especially billionaires. In this episode, we talk about why billionaires so so secretive. You'll also notice this happens with several entrepreneurs.

How should you deal with family and friends when you're building a business? Sometimes they don't get it and you don't know if you should cut them off or deal with it. So what should you do? This episode talks about the psychology you have to adopt with the people around you when you're trying to grow.

Are great entrepreneurs delusional or rational? Should you believe in the Law Of Attraction or not? People keep telling you to think big, go after your dreams, and everything in between. But when you hear stories of entrepreneurs who make it big, you'll notice how rational they are. Or are they?