If you are thinking about creating a digital marketing agency you are going to need to know that the start is going to be tough like any other business. Not only do you have to learn everything such as client communication, getting leads, Facebook ads, etc. But over time the ball will get rolling and momentum will start to build until you will be able to charge a higher monthly retainer.

We are with Benji Copeland to talk about his experience as a digital marketing agency owner and how he has been able to progress his business after experimenting with e-commerce. One of the key things that Benji emphasized is the idea of giving away free information to build trust and brand equity.

In reality, 99% of the people will take your information, run away with it, and execute it, but in reality, there are still so many nuances that one has to learn based on your free information so people can't completely execute what you're sharing.

Another cool topic that is up for debate is should your marketing agency be niched down to one industry or should you work across any industry? This is a question that Benji answers in this episode. 

Check out Benji Copeland here:

• Instagram
• LinkedIn
• Twitter
• Facebook
• Extra Resources