Benny Baltrotsky has been in leadership roles across the construction technology ecosystem, from the Construction Progress Coalition to eSub, and now MSUITE. We discuss the evolution of MSUITE and its role in the continued development of offsite and prefabrication processes. MSUITE provides a fantastic case study for construction technology companies, as it has found a balance of customer-led and internally generated innovation, and between configurability and "out of the box" settings that make it easy for early users.