Adil Amarsi Unplugged

Benton Crane


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Before becoming the CEO of the creators of the internet's best ads such as Squatty Potty, Purple, Chatbooks to name a few, who was Benton Crane?
He started his career in data analytics. Labelled himself as really nerdy, he worked as a service statistician/econometrician in intelligence agencies. A door just opened when Harmon Brothers pioneered YouTube advertising and finished a project with Aura Brushed and needed a data geek
As CEO of Harmon Brothers, the Provo, Utah-based ad agency behind the most viral ads in internet history, he had the opportunity to manage the incredible team behind ads that have collectively driven more than 1 billion views, over $300 million in sales, and revolutionized the way products are marketed.
On today’s episode, Benton freely unfolds the MASSIVE trends in social media today from a CEO’s perspective. As he lists down the steps to position your brand in front of legends such as Apple and Amazon, discover how to secure funding for your ad campaigns, select your sales engineers, and more...
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Adil Amarsi UnpluggedBy Adil Amarsi

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