The Berkshire Digital event in February 2013 featured this presentation by Roland Allen, Director of TeenTech. Roland is a Technologist with 33 years of experience at the BBC. During his time at the BBC, Roland has held a great variety of roles which have also included managing the BBC Blue Room which raised awareness of changing trends in audience use of technology to consume BBC output, Consultant, Lecturer and Project Manager, Broadcast Engineer and Recording Engineer.

TeenTech events give young teenagers the opportunity to try their hand at experiments, leading edge technology and, most importantly to meet the engineers, technicians and scientists behind their 21st century lives. Filled with interactive activities, global companies, start-ups, Universities and institutions pool their energy and talent to show young people what life is really like in the modern Science, Technology and Engineering workplace.

Berkshire Digital - Teen tech: inspiring the next generation from Berkshire Digital

Further information:

Roland Allen: @rolytech

Teentech: @teentechevent | www.teentechevent.com

Listen Podcast#9: Roland Allen "Inspiring The Next Generation"

James Gurd is an experienced E-commerce Consultant & Owner of Digital Juggler, an e-commerce and digital marketing consultancy. He has more than 10 years B2C & B2B experience both client and agency side, providing e-commerce advice and support. James is a guest blogger at Econsultancy and Smart Insights, author of several industry best practice guides and co-host of #ecomchat, a weekly industry e-commerce Twitter chat.

On 17th January, James joined us to present about e-commerce, mobile commerce trends using real-life examples, and digital marketing challenges that need to be addressed in order to satisfy the demands of an increasingly sophisticated audience.

You can connect with James on twitter @JamesGurd, Linkedin uk.linkedin.com/in/jamesgurd or Google+.

Podcast#8: James Gurd "The Future of eCommerce 2013 and Beyond"

Our first event of the new season on Thursday 20th September 2012 took place at Easthampstead Park Conference Centre with Joe Edwards, Digital & Social Planner at OTM, tutor on the Institute of Direct Marketing’s ‘Diploma in Digital Marketing’ course delivered his take on the hot topic of Content Marketing.

Joe gave examples and illustrations of compelling content, outlining the human emotions that will gain best response and sharing of content online.

Joe set up his own Web and Digital Agency before going client side for a new challenge, where he changed his focus to digital B2B marketing and delivering marketing strategy. In 2009 Joe moved to Hurricane, which was acquired by OTM in 2011 (part of Target Media Communications Group the UK’s fastest growing independent media and communications agency). Joe now works across the group as a Digital and Social Planner delivering strategy and workshops across a number of different industries, including entertainment, technology and finance. Clients include: Adobe, Citi Bank, RBS, HP, Symantec, Colt, TfL, Universal and Studio Canal to name a few.

In addition to his role as Digital & Social Planner, Joe also delivers a module of The IDM’s ‘Diploma in Digital Marketing’ and is the lead tutor for the one day workshop ‘Content Marketing’.

You can find Joe on most social networks so feel free to connect with him on twitter @brandjoe, Linkedin http://linkedin.com/in/brandjoe or Google+ http://plus.ly/brandjoe

Joe has kindly shared his presentation slides with us, and this can be found on our Slideshare page

Podcast#6: "Killer Content: the essentials of content marketing"

Former PC Pro editor, journalist, video producer and Head of Web Media at Ravensbourne, Dr James Morris joined us to speak at Digital Berkshire in July. This event was hosted in the charming country house setting of the Cantley House Hotel, Wokingham, with drinks sponsorship support from Kyan.

For the last six months, Dr Morris has been working with The Royal Shakespeare Company, Cisco, educational network provider Ja.net, and the London Olympic Committee on a radical project that brings together multiple disciplines in an innovative way. Based around the play I, Cinna (The Poet), written by Tim Crouch, the project aimed to rewrite the way Shakespeare is taught in secondary schools. This was shot as a film, which was streamed to thousands of secondary school children around the UK on 2nd July 2012.

For his Digital Berkshire presentation, Dr Morris discussed how this project illustrates a trend to much more interactive media and education. I, Cinna (The Poet) is a classic example of "transmedia", bringing together theatre, filmmaking, TV production, website design, social media and user-generated content into one cultural artefact. The trend is increasingly in this direction, and this huge project is only a first step towards media which routinely crosses boundaries, providing greater engagement both in education and in the wider landscape of digital culture. Dr Morris looks at where this trend is heading.

Links:

www.tzero.co.uk

www.icinna.org.uk

www.allisnotlo.st (HTML 5 demo)

www.thewildernessdowntown.com (HTML 5 demo)

Dr Morris has kindly shared his slides from the presentation with us and these can be found on our SlideShare account.

Slides : Rewriting Shakespeare: the convergence of digital media, culture & education

Listen: Digital Berkshire Podcast#5: Dr James Morris "Rewriting Shakespeare: the convergence of digital media, culture & education"

Arts & Business 'sparks new partnerships between commerce and culture' Director, Philip Spedding delivered a fascinating talk at our June meeting, held in the Recital Room at South Hill Park.

Against a backdrop beginning in the 15th Century with the Medici banking family and their sponsorship of Michelangelo and Leonardo Da Vinci, Philip Spedding fast forwarded through the last 500 years in Britain to focus in detail on the last 30 years of businesses utilising culture and the advantages of modern technology to achieve their business objectives.

Illustrated with examples ranging from Sony Playstation at the V&A Museum to the Angel of The North, his talk demonstrated how people’s experience of culture is changing and how business can use this to fashion new relationships with their customers and the commercial environment.

Philip has advised businesses ranging from American Express in New York to Deutsche Bank in London and Samsung in Seoul and he has helped arts organisations across the UK. He is on the management committee of the Charity Tax Group and has advised the Treasury, amongst others, on tax efficient giving.

Info: Arts & Business

Email: [email protected]

Listen: Digital Berkshire Podcast#4: Philip Spedding "Culture, Consumer & Brand"