We sit down with Bernard Murphy to explore how a physicist became a trusted voice in semiconductors and why storytelling makes or breaks technical ideas. Along the way we unpack NVIDIA’s pivot, Apple’s chip strategy, on‑device AI, and the shifting media landscape in tech.

• Moving from Silicon Valley to the Sierra foothills
• Wildlife rescue as context and purpose
• Writing as a learnable craft through coaching
• Hero’s journey adapted for technical writing
• Problem-first narratives that beat feature lists
• NVIDIA’s matrix engines repurposed for AI
• Apple’s vertical integration and custom silicon
• On‑device AI vs cloud latency and privacy
• Energy costs, smaller models, and inference
• Paid, earned, and self‑published tech media
• Measuring impact beyond pageviews