Bernie Chats

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Bernie Chats episodes

  • TEASER PREVIEW for ”Biohacking & the Business of Biohacking” Episode, with Elias Arjan, BioHacking Expert, Business Brain LLC

    Find the FULL EPISODE on this Channel or at BernieChats.com

     

    Biohacking & the Business of Biohacking - Bernie Chats with Elias Arjan, BioHacking Expert, Business Brain LLC, discussing what is biohacking, the biohacking industry, a deep dive into several aspects of biohacking business opportunities and considerations for marketing your biohacking business, the importance of and how to get medical certification, biohacking franchises, startup incubators, as well as identifying your target market including Elias' 4 categories of biohacking consumers and the Innovation adoption curve. 

     

    Tags:

    #mindfulness #Biohacking #HighIntensityIntervalTraining #HITTraining #HealthOptimization #Mitochondria #mitophagy #InnovationAdoptionCurve #EarlyAdopters #EvidenceBasedBiohacking #biohackingbusiness #biohackingproducts #biohackingservices #Intermittent #fasting #ketosis #ketonesupplements #StartupHealth #ScaleHealth #bioScienceLA #PeakBrainLA #Osteostrong #UpgradeLabs #BioStrap #EliasArjan #biohackingcovid #biohacking #fitness #fitnesstraining #biohackweight

    1 min
  • Biohacking & the Business of Biohacking - with Elias Arjan, BioHacking Expert, Business Brain LLC

    Biohacking & the Business of Biohacking - Bernie Chats with Elias Arjan, BioHacking Expert, Business Brain LLC, discussing what is biohacking, the biohacking industry, a deep dive into several aspects of biohacking business opportunities and considerations for marketing your biohacking business, the importance of and how to get medical certification, biohacking franchises, startup incubators, as well as identifying your target market including Elias' 4 categories of biohacking consumers and the Innovation adoption curve. 

    TIMELINE: 

    0:00 overview
    0:24 Introduction
    0:55 Content Elias produces / How Athletes Train / Fitness & Exercise Physiology 
    3:17 What is Biohacking?
    6:28 High Intensity Interval Training 
    6:47 “Health Optimization” as an alternative term to Biohacking
    7:02 - 4 categories of biohackers
    9:54 - Mitochondria & mitophagy 
    11:02 - Innovation Adoption Curve / Innovators & Early Adopters
    13:00 the business of biohacking and marketing agency research on biohacking trends
    14:02 - The chasm “crossing the chasm”
    14:41 - Will the Biohacking term stick?
    15:11 - the 5th category, the extreme / original biohackers
    16:19 - Target marketing Biohacking, or drilling down on your ideal client
    19:52 - Evidence Based Biohacking and Biohacking being coopted by extreme phsudoscience marketers 
    20:34 - Targeting your product to different segments
    Evidence based biohacking
    21:03 - How consumers and find the evidence & how businesses can add the evidence to their biohacking business, products and services
    23:40 - Intermittent fasting, ketosis, ketone supplements and ketones breath meter  
    24:19 - How biohacking businesses can do their own efficacy testing and benchmarking
    24:28 - Should you do your own testing or outsource it our to a service like BioStrap Labs
    25:35 - How large is the Wellness Industry? How does biohacking measure as part of the Wellness Industry?
    26:09 - Mckinsey and Company Report on BioHacking (1st mention) 
    26:42 - How has COVID affected the biohacking market and increased demand leading to a serge in biohacking
    27:56 - Anti-fragility as a tool for COVID survival and more
    28:08 - Navy Seals
    31:55 - Getting to market faster leveraging Medical Device Certifications and choosing strategy
    32:15 - making false claims like improved immune function
    33:27 - What kinds of Medical Device Certifications do biohacking businesses and wellness businesses need for their products and services?
    35:14 - biohacking market entry - raising capital for your biohacking business and getting FDA clearance 
    37:03 - finding a professional to help you get Medical Certification
    37:20 - Startup Incubators to grow your biohacking business - #StartupHealth #ScaleHealth #bioScienceLA #thefoundersinstitute
    38:45 - Steps for Established Businesses or Franchises - Visionary stage and being matched with partner
    40:58 - Franchising Biohacking Business Models & Developing a Biohacking products and services  
    42:43 - Franchising Biohacking Business Models Opportunities for territories 
    44:07 - Next Health
    44:35 - Red Light Therapy Photobiomodulation / Anti-aging / Medispas / Functional Medicine
    45:35 - Business Models adding on to your existing business
    48:16 - Back to the McKinsey Study
    50:45 - Spermidine Life from Longevity Life & replacing resveratrol  
    51:39 - Sleep - the importance of sleep and sleep optimization & #BioStrap to track sleep patterns 
    53:50 - Mindfulness
    55:08 - Peak Brain L.A. #PeakBrainLA
    56:12 - Virtual Neuro-feedback model
    56:58 - #Osteostrong - bone density development - antigenic loading
    57:50 - #UpgradeLabs
    58:50 - #Restore fitness recovery centres biohacking franchise model 
    1:02:47 - #BusinessBrain
    1:03:22 - How to handle dissatisfied biohacking consumers who feel they didn’t get the results they wanted; N=1 and understanding efficacy 
    Managing biohacking consumer expectations 
    1:09:04 - When is it a good time to get into the Biohacking business
    How much of a runway should you have ?
    1:09:42 - What length of financial runway should you have for your biohacking business
    1:11:12 - Supply Chains
    1:13:00 - Who are the target consumers for biohacking services?
    1:14:41 - what’s the best was to get exposure to consumers for your biohacking products and services
    1:15:27 - target marketing - reverse engineering for profitability and identifying sales channels - referral source, influencers, general public
    1:16:15 - pinpointing your target market's persona
    1:20:00  - Dental Industry and Teeth Whitening analogy
    1:21:07 - Elias pivoting to Business Brain 
    1:23:15 - How to contact Elias
    1:23:48 - Elias’ philanthropy and bio
    1:24:54 - Outro discussion

    Mckinsey Report on the biohacking industry:

    https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market

    Get in contact with Elias at:

    https://www.linkedin.com/in/eliasarjan/
    https://www.eliasarjan.com/

    Also check out the Webinar series Elias is working on called “The Business Of Biohacking”

     

    Tags:

    #mindfulness #Biohacking #HighIntensityIntervalTraining #HITTraining #HealthOptimization #Mitochondria #mitophagy #InnovationAdoptionCurve #EarlyAdopters #EvidenceBasedBiohacking #biohackingbusiness #biohackingproducts #biohackingservices #Intermittent #fasting #ketosis #ketonesupplements #StartupHealth #ScaleHealth #bioScienceLA #PeakBrainLA #Osteostrong #UpgradeLabs #BioStrap #EliasArjan #biohackingcovid #biohacking #fitness #fitnesstraining #biohackweight

    1 hr 27 min
  • PREVIEW CLIPS - Of Russia, A Year Inside - Bernie Chats with Brent Antonson, Literary Travel Writer

    Here is the FULL EPISODE:

    https://podcasts.apple.com/ca/podcast/of-russia-a-year-inside-bernie-chats-with/id1552638052?i=1000535453389

    Of Russia, A Year Inside - Bernie Chats with "Not So Typical Tourist" Brent Antonson

    Take a journey through the early days of post-Soviet Russia as Brent recounts tales of Trains, Travel, Teaching & Torture and his time teaching ESL at a university in Voronezh, Russia!

    Take a historical trip to Russia as Bernie Chats with "Not So Typical Tourist" Brent Antonson about his adventures and his 2008 book entitled "Of Russia, A Year Inside" Brent "Brant" Antonson has seen a Russia few foreigners have.

    Indeed, few Russians. This young Canadian ventured to Voronezh, eleven hours south of Moscow by train, to spend a year inside a country torn by strife, fresh into a new century, and struggling with the clash between history and future.

    Tasked with teaching English to students at one university, and then a second, his story is riddled with romance and deception and punctuated with near disaster and disappointment. Antonson's candour and insights set Russia on the edge of failure and achievement – much like the students, he educated, filled with a dash of hope and a lump of fear.

    His wit did as much to get him in trouble as it did to keep him out of it.

    Get the Book: https://www.amazon.ca/Russia-Year-Inside-Brant-Antonson/dp/1425180493 Get more Bernie Chats videos at BenrieChats.com

    See the video version (slightly shorter): https://youtu.be/p4PLm_IReoI

    Get the Podcast version on iTunes

    Hashag: #notsotypicaltourist

    #russia #traveL #notsotypicaltourist #brentantonson #berniechats, #TransSiberianRailway, #TrainTravel, #ESLTeachers #RussianTorture #RussiaTorture,Trains Russia, #RussiaBook #BookofRussia #NewRussians #ForeignersinRussia #Voronezh #VoronezhRussia #MoscowTrain #RussiaTrains #RussiaTourism #ESLRussia, #RussianPolice, #OhthoseRussians #Duma #дума, #Россия, #RedSquare, #Stalin, #Putin, #RickAntonson, #vrn, #voronezhgorod, #vrninsta, #voronezhlife, #RussianChurches

    2 min
  • Of Russia, A Year Inside - Bernie Chats with Brent Antonson, Literary Travel Writer

    Of Russia, A Year Inside - Bernie Chats with "Not So Typical Tourist" Brent Antonson

    Take a journey through the early days of post-Soviet Russia as Brent recounts tales of Trains, Travel, Teaching & Torture and his time teaching ESL at a university in Voronezh, Russia!

    Take a historical trip to Russia as Bernie Chats with "Not So Typical Tourist" Brent Antonson about his adventures and his 2008 book entitled "Of Russia, A Year Inside" Brent "Brant" Antonson has seen a Russia few foreigners have.

    Indeed, few Russians. This young Canadian ventured to Voronezh, eleven hours south of Moscow by train, to spend a year inside a country torn by strife, fresh into a new century, and struggling with the clash between history and future.

    Tasked with teaching English to students at one university, and then a second, his story is riddled with romance and deception and punctuated with near disaster and disappointment. Antonson's candour and insights set Russia on the edge of failure and achievement – much like the students, he educated, filled with a dash of hope and a lump of fear.

    His wit did as much to get him in trouble as it did to keep him out of it.

    Get the Book: https://www.amazon.ca/Russia-Year-Inside-Brant-Antonson/dp/1425180493 Get more Bernie Chats videos at BenrieChats.com

    See the video version (slightly shorter): https://youtu.be/p4PLm_IReoI

    Get the Podcast version on iTunes

    Hashag: #notsotypicaltourist

    #russia #traveL #notsotypicaltourist #brentantonson #berniechats, #TransSiberianRailway, #TrainTravel, #ESLTeachers #RussianTorture #RussiaTorture,Trains Russia, #RussiaBook #BookofRussia #NewRussians #ForeignersinRussia #Voronezh #VoronezhRussia #MoscowTrain #RussiaTrains #RussiaTourism #ESLRussia, #RussianPolice, #OhthoseRussians #Duma #дума, #Россия, #RedSquare, #Stalin, #Putin, #RickAntonson, #vrn, #voronezhgorod, #vrninsta, #voronezhlife, #RussianChurches

    1 hr 22 min
  • Consciousness - Meaning of Consciousness & How Your Brain Works - Neuroscientist Dr. Pierre Guertin
    The Neurophysiology behind Consciousness
     In this thought-provoking episode, we discuss Consciousness and Mindfulness. 

    Professor Pierre A. Guertin, PhD, Neuroscientist, shares the latest Insights on consciousness and how our brains work. 

    • Consciousness vs Mindfulness
  • Stop being a Reactive Reflex Machine!
  • Meditation approaches to reducing anxiety
  • How life's big shocks can trigger change in you
  • Is there life after death?
  • The secret life of trees, and plants
  • Difference between the spirit & consciousness
  • Dr. Pierre recently published a book (link below) on some of his struggles and interpretations through the lens of neuroscience.

    He explains some of the neurophysiology behind life's traumatic experiences we all experience and how consciousness holds promise for dealing with them.

    Thanks for listening and subscribing!

    Dr. Pierre's latest book:

    "8th chance at enlightened living for a regular guy: The inspirational journey of a man battling to find serenity and inner peace"

    https://www.amazon.ca/chance-enlightened-living-regular-inspirational-ebook/dp/B09577M18G/

    ------------------------------------------

    More about Dr. Pierre Guertin: 

    Born in Montreal in 1965, Pierre A. Guertin was raised in a typical North American middle-class family. As an infant, everything was going relatively well in his life, at least until the divorce of his parents. Having to change schools regularly meant making friends was difficult. At the age of nine, alone in a subway station, he experienced one of his first great fears and potentially fatal incidents — a gang of teenagers tried to throw him under the wheels of a train. Several years later, spending holidays in Venezuela, a group of men armed with guns threatened to kill him. As a young adult, he flirted again with death while madly riding his motorcycle between California and Arizona. Then, when skiing in the French Alps, he nearly fell off a precipice and considers himself ‘lucky’ not to have broken his neck or smashed his head on a rock. However, that did not suffice for sustainable positive mental transformations — he continued to feel fear, sadness, anger, and psychological pain. At thirty-six years old, Pierre was diagnosed with a non-Hodgkin lymphoma and he received unprecedented care and unconditional love from his wife and children. He began studying spiritual philosophers, practicing meditation, and exploring scientifically the biological basis of the soul. Unfortunately, once again, positive long-lasting changes in his life failed to occur. While developing new theories on the limits of consciousness and awareness, he was diagnosed again with cancer fifteen years after the first episode. That seventh brush with death, combined with insightful discussions with an old Native American woman finally triggered something strong enough to unravel enlightened mental changes. From there, he progressively found a way to practice per se what he had found personally and scientifically. Adapted to the stress and imperatives of modern life, he developed a form of meditation ‘in movement’ doable momentarily all day long during normal and typical tasks such as walking, driving, working, eating, and talking. Now sharing his time between North America and Europe, Pierre is generally at peace with himself and grateful to be alive in the here and now, with increased lucidity, serenity, and joy.

     

    1 hr 19 min
  • PREVIEW CLIPS - An eCommerce Entrepreneur’s Journey, Insights & Tips - Bernie Chats with Aaron Gruenke Owner, Beauty Saunas and Bath

    PREVIEW CLIPS - An eCommerce Entrepreneur’s Journey, Insights & Tips - Bernie Chats with Aaron Gruenke Owner, Beauty Saunas and Bath. 

    Full Episode is waiting for you on this channel and BernieChats.com, or it will be soon.  

    Discussion includes:

    • Building an eCommerce Business
  • Side hustle to ThrivingBusiness
  • Importing (current strains on the supply chain due to COVID and Geopolitical pressures are not discussed, but an episode on the topic is being considered)
  • Audience Building
  • PPC Advertising vs SEO
  • Selling Your Business
  • Shopify vs WP / WooCommerce
  • 2 min
  • SNEAK PREVIEW! Dr. Pierre Guertin and the NEUROSCIENCE BEHIND CONSCIOUSNESS

    Coming Soon! - Here’s a sneak preview of an upcoming podcast I am working on.

    Neuroscientist, Dr. Pierre Guertin joins me on my Bernie Chats Video Podcast to discuss the neuroscience behind consciousness and Dr. Pierre’s new book on the topic.

    The conversation leads beyond consciousness into mindfulness, dealing with fear, stress and anxiety, the neurophysiological benefits of exercise, what the scientific actually knows and does not know about consciousness, and even the afterlife!

    It will be a multi-part episode with at least one more segment to record, so if you have any questions for Dr. Pierre, please post them in the comments. Thanks!

    5 min
  • An eCommerce Entrepreneur’s Journey, Insights & Tips - Bernie Chats with Aaron Gruenke Owner, Beauty Saunas and Bath.

    FULL EPISODE - An eCommerce Entrepreneur’s Journey, Insights & Tips - Bernie Chats with Aaron Gruenke Owner, Beauty Saunas and Bath. 

    Discussion includes:

    • Building an eCommerce Business
  • Side hustle to ThrivingBusiness
  • Importing (current strains on the supply chain due to COVID and Geopolitical pressures are not discussed, but an episode on the topic is being considered)
  • Audience Building
  • PPC Advertising vs SEO
  • Selling Your Business
  • Shopify vs WP / WooCommerce
  • 1 hr 8 min
  • Bitcoin & Cryptocurrency - How does it all work?

    What is Bitcoin and what's the recent buzz around Dogecoin and Elon Musk?

    Are you also still trying to figure out cryptocurrency?

    From $20 Bitcoins, Dogecoin and Sheba cryptocurrency to banking, buying real estate with crypto and how to get started, in this Bernie chats with Kevin Carthy, we delve into and try to demystify the often puzzling world of cryptocurrency. 

    We'll also learn about Crypto Nuts the non-profit educational meetup group Kevin founded.

    There's a lot here for beginners and experience cryptocurrency traders. I hope you enjoy the episode and find it informational.

    General Topics:

    - Bitcoin & Dogecoin Explained

    - Banking & Fiat Currency

    - Elon Musk's investments into cryptocurrency  Real Estate purchases with cryptocurrency

    - Blockchain & much mor-e

    - Don't loose yours!

    - Cryptocurrency Meetup Group

    Topics covered include (in rough order):

    ChyptoNutz cryptocurrency Meetup Group for cryptocurrency education and networking – ChyptoNutz.com & & @CyrptoNutz

  • Newbie Tuesdays Meetup Group for beginner level cryptocurrency education

  • Impact of Bitcoin

  • Real Estate purchases

  • Fiat currency

  • Fiat Currency explain

  • what is Cryptocurrency?

    devalued / worthless currency / Venezuela example

  • the math behind Bitcoin explained

  • Crypto-Mining and Blockchain Explained

  • Nodes & Rewards for Crypto-Miners

  • How Kevin got into Bitcoin Crypto-Mining

  • Crypto-Mining to heat your building or home

  • How you got into Crypto-Mining

  • The rise of value BTC

  • The creation of ChyptoNutz cryptocurrency & Newbie Tuesdays Meetups Group & when they meet, virtually and in person

  • Concerned about the young IT people not getting involved in cryptocurrency quickly enough

  • Case study – Changing lives & the lives of a young couple

  • Disclaimer – not certified and not giving financial planning advice

  • How much of your portfolio should be Bitcoin?

  • Is it too late to buy Bitcoin?

  • How many times can Bitcoin be broken down? How many Satoshis are there in a Bitcoin. https://www.investopedia.com/terms/s/satoshi.asp#:~:text=The%20general%20unit%20structure%20of,bitcoins%2C%20equivalent%20to%20100%2C000%2C000%2C000%2C000%20satoshis.

  • What's the maximum  

  • Loosing your Bitcoins or cryptocurrency loss

  • Story of how some people lost their cryptocurrency while in LasVegas

  • Tips for security and how to secure your Bitcoins or cryptocurrency

  • Security hardware and cryptocurrency apps

  • cryptocurrency hardware wallet explained

  • 12 word Seed Phrases

  • Big $250,000 Bitcoin loss in Canada

  • How to get started in Bitcoins and cryptocurrency

  • Selling your Bitcoins and other cryptocurrency

  • Bitcoins and cryptocurrency versus Global Currency

  • Government getting into cryptocurrency & Tracking

  • Cashing in – Thoughts on when to cash in

  • Buyers needed - Trading etc. - credit to bank and pay taxes

  • US Banks vs Canada - US banks accepting

  • Banks fearful and putting pressure on cryptocurrency

  • Chartered Banks etc. 

  • Bitcoin loans

  • Chartered Banks - 7 or 8

  • The currency of the future and through the ages

  • Parallels with the introduction of the internet

  • Security and gov control

  • more about ChyptoNutz cryptocurrency Meetup Group

  • Real estate purchased with crypto

  • Realtors accepting crypto

  • Bar in Boston being sold for cryptocurrency

  • Bitcoin on the markets

  • Bitcoin as a deflationary currency

  • Elon Musk and Tesla's investment in cryptocurrency (Doge, Bitcoin)

  • Accessing lost accounts - word seeds

  • How common is it to use cryptocurrency in retail stores

  • Can you give or accept donations by Bitcoin or other cryptocurrency?

  • NFT and Collectables

  • CryptoNutz.com & @CyrptoNutz and other groups & Newby Tuesdays

  • Shiba inu and Dogecoin

  • Shiba inu cryptocurrency 10x in two weeks

  • Variety of Crypto and Differences

  • Doge & Elon Musk

  • People need to take responsibility for their passcodes and cryptocurrency access

  • Cryptocurrency custodial services

  • Gemini - Winklevoss Brothers https://en.wikipedia.org/wiki/Gemini_(company)

  • 2FA – Two Factor Authentication for cryptocurrency wallets

  • Custodial services & security

  • Beer fund cryptocurrency story

  • Cryptocurrency portfolio Strategy & testing models

  • “Stacking Sats” explained

  • Cryptocurrency as a gift (to young Nephews)

  • Is cryptocurrency good for the planet?

  • Dogecoin - long term legs?

  • Mark cuban & team accepting cryptocurrency

  • Does Buy Low Sell High strategy work with cryptocurrency trading?

  • A look at cryptocurrency INDEXES

  • How to choose the right cryptocurrency to invest in?

  • WRAP & back to CryptoNutz

  • Kevin's Presence and where it’s going – his plans for cryptocurrency in the future

  • back to Heating by Crypto-mining

  • USD, country and adopts BTC

    1 hr 20 min
  • A Consultant's Journey & Challenges in COVID-19

    I connected with Adam Kolozetti for this free flowing chat.

    We discussed several topics.

    Adam's consulting company is based in Calgary, Alberta, Canada's petroleum head office capital, and he worked as an engineer in the petroleum sector for some time. Myself, I worked briefly in the oil patch as a teenager decades ago and more recently as a marketing strategist for a natural gas enterprise. Not surprisingly, we exchanged ideas on the future of the petroleum industry and the adaptation of green energy. 

    We also discussed Adam and his business partner, Katelyn Bullock's founding of ENTA Solutions, initially as a side hustle turning full time six years ago.

    Having lost most of their client projects as customers panicked at the start of the pandemic, we explore their journey to rebuild, transforming to digital marketing to secure new business while dealing with additional business and personal adversities.

    Adam explains some of ENTA's business philosophies, methodologies and offerings including their team building programs which include helping companies create work place activities to strengthen corporate cultures utilizing fun activities and games like Dungeons and Dragons and Escape Room concepts. 

    1 hr 17 min

About Bernie Chats

From the publisher's feed

Hi there friends,