Biohacking & the Business of Biohacking - Bernie Chats with Elias Arjan, BioHacking Expert, Business Brain LLC, discussing what is biohacking, the biohacking industry, a deep dive into several aspects of biohacking business opportunities and considerations for marketing your biohacking business, the importance of and how to get medical certification, biohacking franchises, startup incubators, as well as identifying your target market including Elias' 4 categories of biohacking consumers and the Innovation adoption curve.
0:00 overview
0:24 Introduction
0:55 Content Elias produces / How Athletes Train / Fitness & Exercise Physiology
3:17 What is Biohacking?
6:28 High Intensity Interval Training
6:47 “Health Optimization” as an alternative term to Biohacking
7:02 - 4 categories of biohackers
9:54 - Mitochondria & mitophagy
11:02 - Innovation Adoption Curve / Innovators & Early Adopters
13:00 the business of biohacking and marketing agency research on biohacking trends
14:02 - The chasm “crossing the chasm”
14:41 - Will the Biohacking term stick?
15:11 - the 5th category, the extreme / original biohackers
16:19 - Target marketing Biohacking, or drilling down on your ideal client
19:52 - Evidence Based Biohacking and Biohacking being coopted by extreme phsudoscience marketers
20:34 - Targeting your product to different segments
Evidence based biohacking
21:03 - How consumers and find the evidence & how businesses can add the evidence to their biohacking business, products and services
23:40 - Intermittent fasting, ketosis, ketone supplements and ketones breath meter
24:19 - How biohacking businesses can do their own efficacy testing and benchmarking
24:28 - Should you do your own testing or outsource it our to a service like BioStrap Labs
25:35 - How large is the Wellness Industry? How does biohacking measure as part of the Wellness Industry?
26:09 - Mckinsey and Company Report on BioHacking (1st mention)
26:42 - How has COVID affected the biohacking market and increased demand leading to a serge in biohacking
27:56 - Anti-fragility as a tool for COVID survival and more
28:08 - Navy Seals
31:55 - Getting to market faster leveraging Medical Device Certifications and choosing strategy
32:15 - making false claims like improved immune function
33:27 - What kinds of Medical Device Certifications do biohacking businesses and wellness businesses need for their products and services?
35:14 - biohacking market entry - raising capital for your biohacking business and getting FDA clearance
37:03 - finding a professional to help you get Medical Certification
37:20 - Startup Incubators to grow your biohacking business - #StartupHealth #ScaleHealth #bioScienceLA #thefoundersinstitute
38:45 - Steps for Established Businesses or Franchises - Visionary stage and being matched with partner
40:58 - Franchising Biohacking Business Models & Developing a Biohacking products and services
42:43 - Franchising Biohacking Business Models Opportunities for territories
44:07 - Next Health
44:35 - Red Light Therapy Photobiomodulation / Anti-aging / Medispas / Functional Medicine
45:35 - Business Models adding on to your existing business
48:16 - Back to the McKinsey Study
50:45 - Spermidine Life from Longevity Life & replacing resveratrol
51:39 - Sleep - the importance of sleep and sleep optimization & #BioStrap to track sleep patterns
53:50 - Mindfulness
55:08 - Peak Brain L.A. #PeakBrainLA
56:12 - Virtual Neuro-feedback model
56:58 - #Osteostrong - bone density development - antigenic loading
57:50 - #UpgradeLabs
58:50 - #Restore fitness recovery centres biohacking franchise model
1:02:47 - #BusinessBrain
1:03:22 - How to handle dissatisfied biohacking consumers who feel they didn’t get the results they wanted; N=1 and understanding efficacy
Managing biohacking consumer expectations
1:09:04 - When is it a good time to get into the Biohacking business
How much of a runway should you have ?
1:09:42 - What length of financial runway should you have for your biohacking business
1:11:12 - Supply Chains
1:13:00 - Who are the target consumers for biohacking services?
1:14:41 - what’s the best was to get exposure to consumers for your biohacking products and services
1:15:27 - target marketing - reverse engineering for profitability and identifying sales channels - referral source, influencers, general public
1:16:15 - pinpointing your target market's persona
1:20:00 - Dental Industry and Teeth Whitening analogy
1:21:07 - Elias pivoting to Business Brain
1:23:15 - How to contact Elias
1:23:48 - Elias’ philanthropy and bio
1:24:54 - Outro discussion
Mckinsey Report on the biohacking industry:
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market
Get in contact with Elias at:
https://www.linkedin.com/in/eliasarjan/
https://www.eliasarjan.com/
Also check out the Webinar series Elias is working on called “The Business Of Biohacking”
#mindfulness #Biohacking #HighIntensityIntervalTraining #HITTraining #HealthOptimization #Mitochondria #mitophagy #InnovationAdoptionCurve #EarlyAdopters #EvidenceBasedBiohacking #biohackingbusiness #biohackingproducts #biohackingservices #Intermittent #fasting #ketosis #ketonesupplements #StartupHealth #ScaleHealth #bioScienceLA #PeakBrainLA #Osteostrong #UpgradeLabs #BioStrap #EliasArjan #biohackingcovid #biohacking #fitness #fitnesstraining #biohackweight
