Casa Dragones is a luxury sipping tequila, made from 100% blue agave. Bob Pittman, founder of MTV, is Bertha’s partner. Madonna, Martha Stewart, Oprah, and Le Bernadin Chef Eric Ripert are among Casa Dragones’ celebrity fans. The first batch of Casa Dragones, about 12,000 bottles, was launched in 2009.

Bertha speaks with Jessica Harris about how she launched Casa Dragones, from scratch.

Listen to the interview