When thinking about how to run your business, it’s important to consider how you want to relate with your customers. Do you want to create transactions, or do you want to create lasting relationships? In order to be number one in your field over a long time, you need to do the latter. Today we’re talking about how to create lasting impact and be Best In Show.

“Selling—the puppy mill variety—is transaction-based. Best in show—which is nurturing your clients and providing service—creates a relationship.”

What You Will Discover

• The difference between selling and serving
• How to create long-lasting relationships with customers
• What Best In Show means for being #1 in your field