Natural Products Expo West is the industry’s biggest stage for emerging trends, groundbreaking innovations and the next wave of category-defining brands in natural CPG. With Expo West 2025 just around the corner, The Natural List is revisiting last year’s biggest takeaways in a special re-release of its 2024 show preview episode. 

In this episode, co-hosts Jessica Rubino and Adrienne Smith welcome Scott Dicker, senior director of market insights at SPINS, to uncover the top products, attributes and themes that made an impact at Expo West 2024. From the rise of functional teas and botanical formulations to the evolution of non-alcoholic beverages, the conversation reflects key shifts in consumer behavior and what that means for the future of CPG. 

A year later, these insights remain highly relevant as Expo West 2025 prepares to spotlight the next big industry trends like waste-less formats, AI and inclusive clean beauty. Themes like conscious CPG, functional wellness and sustainability-forward branding continue to drive innovation. Expo West attendees can expect to see how last year’s trends have matured, evolved or expanded into new opportunities for brands and retailers alike. 

With registration now open for Expo West 2025, this episode serves as a taste of the themes that will take center stage March 4-7. Whether you are attending the show or tracking industry movements, tune in for a fresh look at what shaped 2024 and what’s on the horizon for 2025. 

Natural Products Expo West

Natural Products Expo West