We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) on sales and marketing strategies, highlighting its potential to revolutionise lead generation, customer engagement, and operational efficiency. While many sources champion AI's ability to automate tasks, enrich data, and personalise outreach, some express scepticism regarding its capacity to fully replace human connection and trust-building in sales. The discussions also cover the importance of strategically integrating AI as infrastructure rather than a mere add-on, the challenges of AI-generated noise in outreach, and the need for human oversight and customisation to maximise AI's effectiveness in achieving measurable business impact. Ultimately, the prevailing sentiment is that AI will augment human capabilities in sales and marketing, fostering faster, smarter, and more personalised go-to-market approaches.

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