We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition collectively explore the fundamental shift toward agentic marketing and the evolution of AI-driven sales development. Experts emphasise that while autonomous AI SDRs offer immense scale, their success depends entirely on a solid data foundation and a "human-in-the-loop" strategy to prevent generic spam. The text highlights a transition from traditional SEO to Generative Engine Optimisation, where brand visibility is increasingly determined by how AI models cite companies. Practical insights include curated tech stacks, 5-layer outbound systems, and the importance of human judgment in maintaining trust and empathy. Ultimately, the contributors argue that AI should amplify rather than replace human expertise to ensure long-term revenue growth. Overall, the collection serves as a strategic roadmap for leaders navigating the complexities of AI integration in the 2025–2026 era.

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We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive guide to LinkedIn strategy and B2B marketing, with a dominant focus on employee advocacy and adapting to new algorithms. Several authors emphasise that employee advocacy is non-negotiable for reach and trust, often outperforming corporate pages because the platform favours authentic human voices. A core theme is the shift from network-based to interest-based algorithms (like 360Brew), demanding that content creators focus on niche relevance, expertise, and generating saves or reposts rather than vanity metrics. Furthermore, success in social selling is repeatedly defined by systematising genuine conversations and building authority through original content, not through relentless posting, automation, or engagement pods, which LinkedIn is actively cracking down on. Finally, numerous contributors stress that authenticity, storytelling, and empowering employees to build their personal brands are essential for long-term brand credibility and lead generation, particularly in an age of pervasive AI-generated content.

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We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the rapid evolution and strategic direction of partner ecosystems and channel strategies within the technology sector, particularly concerning cloud hyperscalers and B2B SaaS. A primary focus is on the crucial shift from manual, time-consuming partner management, where partner managers act as “human APIs”, to automation and AI-driven systems for activities like deal syncing, attribution tracking, and enablement. These sources consistently highlight the increasing significance of marketplaces (such as AWS, Azure, and Google Cloud Marketplaces) as crucial channels for procurement and indirect sales, necessitating operational strategies like Resale Enabled Offers (REO) and robust co-sell motions. Furthermore, successful partnerships are emphasized as requiring internal organizational alignment, a focus on customer success and long-term value creation over simple logo exchanges, and continuous, ROI-focused partner enablement to build trust and drive predictable revenue.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the rapid evolution and strategic direction of partner ecosystems and channel strategies within the technology sector, particularly concerning cloud hyperscalers and B2B SaaS. A primary focus is on the crucial shift from manual, time-consuming partner management, where partner managers act as “human APIs”, to automation and AI-driven systems for activities like deal syncing, attribution tracking, and enablement. These sources consistently highlight the increasing significance of marketplaces (such as AWS, Azure, and Google Cloud Marketplaces) as crucial channels for procurement and indirect sales, necessitating operational strategies like Resale Enabled Offers (REO) and robust co-sell motions. Furthermore, successful partnerships are emphasized as requiring internal organizational alignment, a focus on customer success and long-term value creation over simple logo exchanges, and continuous, ROI-focused partner enablement to build trust and drive predictable revenue.

This podcast was created via Google NotebookLM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition gives a comprehensive overview of the evolution and challenges within the MarTech industry, emphasizing the transformative impact of artificial intelligence and agentic AI. Experts highlight that MarTech is essential for scaling businesses, automating routine tasks, and driving marketing efficiency, calling for a shift from fragmented tech stacks to unified, intelligent systems such as marketing intelligence stacks. A central theme is the need for high-quality, well-governed data as the foundation for AI, with many warning that AI will only accelerate existing data and operational issues if underlying architectures are weak. The discussions also underscore that MarTech success depends less on tools and more on strategy, process maturity, and human skills like orchestration and diplomacy, especially as the customer journey becomes increasingly non-linear and shaped by customers’ own AI agents.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the rapid evolution in Go-to-Market (GTM) strategy, primarily driven by the emergence of AI and GTM Engineering. A central theme is the shift from siloed, manual GTM functions to a systematic, integrated approach, often referred to as a GTM Operating System, that unifies sales, marketing, and customer success. Several authors highlight the need for clean data and cross-functional alignment as prerequisites for successful automation, cautioning that AI tools merely scale existing flaws if the underlying strategy is weak. The posts frequently mention the growing importance of the GTM Engineer role, which focuses on building technical systems and workflows, and stress that genuine expertise and critical thinking are essential for long-term competitive advantage over simply adopting the latest technology. Finally, there is a focus on signal-led growth, where real-time customer behaviour dictates the organizational response, moving GTM from being tactic-driven to architecture-driven.

This podcast was created via Google Notebook LM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive look at the modern event industry, stressing the need to shift focus from transactional metrics to genuine audience value and measurable revenue impact. Multiple experts advocate for prioritizing in-person, experiential marketing to build trust and deep relationships over relying solely on digital channels, with one trend suggesting that smaller, intimate events are proving highly effective. A major topic is the importance of strategic alignment, tying event goals directly to business objectives, improving lead attribution through better tech integration, and ensuring rigorous, timely follow-up to maximize ROI. Furthermore, discussions highlight the necessity of innovation in event execution, such as implementing a dedicated “pit crew” for optimization and utilizing new technologies like augmented reality and integrated event management platforms to enhance engagement and streamline B2B processes. Finally, several authors address the instability within the event technology landscape, citing the recent Eventbrite acquisition as a signal that the future demands robust, integrated, and customer-centric software solutions.

This podcast was created via Google Notebook LM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing (ABM), emphasising its evolution from a marketing tactic to a strategic commercial operating system. A central theme is the critical need for deep alignment between sales and marketing to ensure coordinated and consistent engagement across the entire customer lifecycle, rather than operating in isolated silos. The texts heavily discuss the transformative role of Artificial Intelligence (AI), not as a replacement for strategy, but as an accelerator for creating hyper-personalised content, automating account research, and providing actionable, revenue-focused insights, moving away from activity-based metrics and “pretty data.” Furthermore, successful ABM implementation requires a shift from chasing high lead volume to prioritising precision and quality by focusing on a select group of high-value accounts, often beginning with small, measurable pilot programs to secure internal buy-in and budget. Finally, the sources repeatedly stress the importance of human-centric approaches, advocating for executive visibility on platforms like LinkedIn, focusing on genuine relationships, and leveraging frameworks like SPICED for deeper customer understanding.

This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides collected insights detail the rapidly evolving landscape of Artificial Intelligence within Go-to-Market (GTM) strategies, focusing heavily on sales and marketing automation. A dominant conversation surrounds the use of AI Sales Development Representatives (SDRs), with many experts agreeing that AI must serve to amplify and augment human teams, demanding a strategic "human-in-the-loop" approach for nuanced conversations and complex deals. Before AI deployment, authors repeatedly caution that success is contingent upon a validated GTM strategy and impeccable CRM data hygiene, asserting that AI will otherwise only automate broken processes faster. In marketing, the focus is shifting from basic content generation to leveraging AI for deeper customer understanding and complex workflow orchestration through integrated, multi-agent stacks. Ultimately, achieving demonstrable ROI requires leadership to build cross-functional alignment and an intelligence amplification system that prioritises adaptation and measurable efficiency gains over the simple adoption of numerous tools.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a detailed examination of advanced LinkedIn strategies for B2B professionals and sales teams aiming to maximise growth and visibility in 2025 and 2026. A fundamental component of success is rigorous profile optimisation, requiring users to transform their profiles into a living asset by ensuring the headline and experience sections are aligned with the new relevance-focused 360 Brew algorithm. Multiple experts stress the critical importance of the Social Selling Index (SSI), noting it serves as a measure of professional effectiveness and directly predicts increased sales opportunities, even becoming a requirement in some job applications. Successful social selling relies heavily on genuine engagement and consistent relationship building, moving away from generic automated outreach toward thoughtful, targeted conversations. Contributors also highlight the necessity of producing authentic, unique points of view to cut through the platform’s increasing content density and caution against losing credibility through the careless use of AI tools.

This podcast was created via Google NotebookLM.