We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look into the evolving landscape of event management and marketing. Authors emphasise the shift from traditional, product-focused events to experiential, relationship-driven strategies that prioritise measurable impact and attendee engagement. Key themes include leveraging AI and technology for efficiency, personalisation, and data analysis, along with the critical need for strategic planning, clear goals, and effective post-event follow-up to demonstrate ROI. Several experts also highlight the importance of human connection, empathy, and mental well-being within the high-pressure events industry, advocating for a more sustainable and fulfilling approach to event execution.

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We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition outlines key takeaways from INBOUND 2025, focusing on HubSpot's AI-first strategy and the evolution of its Smart CRM. It details the "Loop" growth playbook, an operating model that integrates human creativity with AI efficiency, emphasising hybrid teams. The advancements include a Smart CRM designed for flexible adoption, featuring self-updating records and streamlined views. Furthermore, the text introduces the Data Hub and Data Studio for unified data management, and a suite of AI Assistants, Agents, and Breeze Studio to enhance various business functions, from sales prospecting to marketing execution. Finally, it highlights significant updates to CPQ and the reimagined Marketplace, underscoring HubSpot's commitment to AI-powered product innovation and a unified ecosystem.

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We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively discusses various aspects of Go-to-Market (GTM) strategies, particularly emphasising the transformative role of Artificial Intelligence (AI) and GTM Engineering in modern business. Authors highlight the need for speed and iterative approaches over perfect planning, advocating for AI-powered lean revenue engines, automated funnels, and dynamic customer profiles. Several sources champion the emerging GTM Engineer role as crucial for building scalable, integrated revenue systems that leverage AI for tasks ranging from lead generation and enrichment to customer success. Conversely, some caution against merely "sprinkling AI" on old habits, stressing the importance of foundational data hygiene, strategic implementation, and understanding core business mechanics to truly unlock AI's potential and avoid complexity that hinders growth. The discussions also touch upon adapting GTM to buyer-centric content, navigating industry-specific challenges, and fostering cross-functional alignment for sustainable growth in an evolving, AI-driven landscape.

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We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition summarises key discussions the shift of Generative AI from hype to practical application within workflows, alongside efforts to streamline overloaded technology stacks. The document covers various MarTech domains, including AI and super agents, marketing automation, customer data platforms (CDP) and identity, analytics and measurement, advertising, sales tech and RevOps, web and conversion, and data infrastructure. Overall, the insights underscore a move towards strategic adoption of technology, data quality, and integrated revenue operations rather than simply adding more tools.

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We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted landscape of Account-Based Marketing (ABM), emphasising its evolution and strategic importance in B2B contexts. Several authors highlight that successful ABM requires a foundational shift in mindset, prioritising deep personalisation and relevance over broad, generic outreach. The discussions also address the critical role of data and technology, particularly AI, in identifying buying triggers, optimising targeting, and automating processes for enhanced efficiency and scalability. Furthermore, many sources underscore the necessity of strong alignment and collaboration between sales and marketing teams for effective ABM implementation, alongside the importance of meticulously curated target account lists and a clear understanding of the Ideal Customer Profile (ICP) to drive measurable revenue outcomes. Some contributors also introduce the concept of Account-Based Experience (ABX) or Account-Personalised Marketing (APM), suggesting a move towards even more tailored, individual-focused engagement within target accounts.

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We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) on Go-To-Market (GTM) and sales strategies in 2025, highlighting a dual perspective: the efficiency and scalability offered by AI agents versus the enduring value of human connection and trust in sales interactions. Several sources advocate for hybrid models where AI automates repetitive tasks like lead generation, data enrichment, and initial outreach, empowering human sales professionals to focus on relationship building and complex problem-solving. A recurring theme across the sources is the critical importance of high-quality data as a foundation for successful AI implementation, alongside the necessity of dedicated AI teams and continuous training to maximise effectiveness. The discussions also touch upon the ethical considerations and the evolving skillset required for marketing and sales professionals in an increasingly AI-driven landscape.

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We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted concept of social selling and employee advocacy, primarily focusing on the LinkedIn platform. Many authors highlight that social selling is fundamentally about building authentic relationships and providing value, rather than direct product pushing, while others emphasize the importance of measuring total sales achieved from social selling rather than just vanity metrics. Several pieces advocate for employee advocacy as a powerful and authentic marketing force, stressing that genuine engagement and personal brand building by employees significantly outperform traditional corporate messaging. There's a strong consensus that authenticity, consistent engagement, and a strategic approach are crucial for success, whether it's through optimising LinkedIn profiles for value, crafting compelling content, or fostering a workplace culture that empowers employees to share. The impact of AI on social selling is also touched upon, alongside practical tips for securing budget for advocacy programms and navigating the evolving LinkedIn algorithm.

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We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition discusses various facets of optimising and managing partner ecosystems within technology and B2B sectors. A key theme highlights the strategic importance of partnerships for revenue growth and market entry, with several authors emphasising that partnerships should be treated as a priority, not an afterthought. There is significant discussion around improving partner programmes, including moving away from traditional tiering to points-based compensation models that reward a broader range of valuable partner behaviours across the entire customer lifecycle. The integration of AI into Partner Operations (PartnerOps) is presented as a transformative force, enabling greater efficiency, scalability, and enhanced decision-making in managing partner relationships and enablement. Furthermore, authors explore the challenges and best practices in areas such as partner portal development, channel marketing strategies, and the critical need for a partner-centric approach that values partner feedback and experience to foster engagement and loyalty.

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We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at modern event and trade show strategies, highlighting the critical role of partnerships, especially between event managers and sales teams, for achieving strong ROI. Several authors emphasize that success hinges on meticulous pre-event planning and robust post-event follow-up, rather than just flashy booths or large budgets. Experiential marketing, creativity, and innovative uses of technology, including AI, are presented as key drivers for engaging attendees and creating memorable brand interactions that translate into long-term relationships and revenue. Furthermore, the sources touch upon the challenges faced by event professionals, such as burnout and navigating complex event tech, underscoring the need for strategic guidance and a shift towards measuring genuine connections over mere attendance.

This podcast was created via Google Notebook LM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of evolving Go-To-Market (GTM) strategies, highlighting a critical shift towards AI-driven and systematic approaches. Many sources emphasise the need to simplify and align GTM efforts across product, marketing, sales, and customer success, often through a unified "Operating System." There's a strong consensus that traditional, siloed GTM funnels are failing, prompting a move towards predictable, scalable, and adaptable revenue engines. Several authors discuss the transformative impact of AI in GTM, stressing that its effective integration requires strategic planning, clear objectives, and a focus on removing inefficiencies, rather than merely adding tools. Finally, the importance of clear GTM ownership, continuous optimisation, and market intelligence is underscored for achieving sustainable growth and competitive advantage.

This podcast was created via Google Notebook LM.