We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition provides a wide-ranging overview of the current state and future direction of MarTech, data strategy, and the revolutionary impact of AI. A central theme is the challenge of MarTech tool overload, where too many systems create silos, inefficiency, and operational complexity, prompting calls for more streamlined, integrated platforms and a "strategy-first" approach. Several authors stress the critical importance of high-quality, unified customer data for successful campaigns, attribution, and AI readiness, noting that issues like fragmented web identities and "checkbox functionality" in software hinder progress. The rapidly growing influence of AI agents and orchestration is highlighted as the next major disruptor, potentially replacing GTM tools, accelerating prospecting, and shifting marketing focus from tool maintenance to strategic architecture, though this is tempered by concerns about data governance, privacy, and rising branded advertising costs.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you by our partner B2B Marketing. Don't miss out on their Global ABM Conference on 5th November: https://events.b2bmarketing.net/abmconference/home

This edition provides an extensive overview of Account-Based Marketing (ABM) strategies, execution, and common challenges in the B2B landscape. Several experts emphasize that ABM is a strategic, cross-functional commitment requiring deep alignment between marketing and sales, rather than a mere marketing channel or a short-term tactic. A major theme is the need to move beyond static account lists and generic outreach by leveraging data, technology, and AI to achieve hyper-personalisation, timely engagement, and accurate attribution. Specifically, contributors discuss the importance of integrating rich signals like product usage, technographic data, and real engagement to identify the correct contacts, and several posts highlight how platforms like LinkedIn Ads and Sales Navigator can be optimized for targeted ABM campaigns, often with the aid of specific tools like Fibbler and Clay. Finally, multiple authors underscore the need for revenue-focused metrics and offer frameworks such as Scenario ABM or closed-loop systems to measure pipeline progression and demonstrate marketing's tangible impact on business growth.

This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of the rapid integration of Artificial Intelligence (AI) into Go-to-Market (GTM) strategies, particularly across sales and marketing functions. A central theme is the shift from viewing AI as an entertainment gimmick to recognising it as a vital tool for driving revenue, process optimization, and efficiency. While many contributors advocate for "agentic AI" and the automation of tasks like lead research, outreach, and qualification, others caution against automating "noise" or relying solely on AI SDRs, emphasising that human elements like trust, empathy, and strategic oversight remain crucial for complex deal closure. The posts also highlight the necessity of AI readiness, robust data governance, and strategic implementation to avoid the failure of pilots and to ensure AI tools solve real business problems, rather than just adding complexity.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers extensive advice on maximising success on LinkedIn, heavily focusing on social selling and personal branding strategies. Key themes include the importance of building genuine relationships and trust over generic automation or cold pitching, with several experts providing practical, actionable routines for consistent daily engagement and outreach. Furthermore, the content stresses that quality and relevance of content are superior to vanity metrics like likes, urging users to focus on teaching, vulnerability, and solving specific audience problems to become a clear authority in their niche. Finally, there is significant discussion around the growing trend of employee advocacy and the strategic necessity of consistent executive and workforce presence for achieving substantial B2B marketing and sales growth.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition focuses on the evolving landscape of B2B partner ecosystems and channel strategy, highlighting the need for structure, clarity, and strategic alignment to drive revenue and growth. Multiple experts stress that traditional, spreadsheet-driven partner programs are failing, advocating instead for Partner-Led Growth motions that integrate partners into the core Go-to-Market (GTM) strategy through co-selling, co-marketing, and Partner Enablement. A significant theme is the crucial role of Artificial Intelligence (AI) in transforming partnerships, from automating compliance and win wires to creating AI-native solutions, especially within hyperscaler and marketplace-first environments like Microsoft and AWS. Finally, contributors address operational challenges, emphasizing the importance of comprehensive attribution models beyond simple sourced/influenced metrics, recognizing the full partner value across the customer journey, and securing the necessary resources and leadership alignment to scale successfully.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at modern event and trade show marketing strategies, consistently emphasising a shift from traditional metrics to measurable outcomes and quality engagement. Several experts highlight that effective booth design, strategic pre-show networking, and excellent staff training are far more critical for generating high-quality leads and strong ROI than simply having a large budget or booth. The texts also explore the rising importance of experiential marketing and micro-events to create authentic, memorable connections, noting that authenticity and emotional engagement are key to building lasting brand loyalty. Furthermore, there is discussion on leveraging technology, including AI, to streamline planning, personalise experiences, and efficiently track lead qualification, ensuring that post-event follow-up is strategic and tailored.

This podcast was created via Google Notebook LM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of evolving Go-to-Market (GTM) strategies in the age of Artificial Intelligence (AI). They highlight the shift from traditional, often inefficient, GTM playbooks to more agile, data-driven, and AI-powered approaches, emphasising the importance of signal-based outreach, niche focus, and optimised pipeline velocity. Several authors underscore that while AI offers immense potential for automation and scaling, the human element remains crucial for trust, context, and complex decision-making. The "GTM Engineer" emerges as a key role, responsible for building and maintaining the AI-driven systems that enable these new strategies, though there's debate about the accessibility and complexity of the tools involved. Ultimately, the sources suggest that successful GTM in this new era hinges on strategic adaptation, robust data foundations, and a nuanced integration of human expertise with AI capabilities.

This podcast was created via Google Notebook LM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of current trends and challenges in the MarTech landscape, with a strong emphasis on optimising operations and leveraging emerging technologies. Several authors stress that foundational understanding and robust processes are more crucial for success than merely accumulating a vast array of tools. The integration of Artificial Intelligence (AI) is a prominent theme, transforming marketing automation, customer data platforms (CDPs), and overall customer experience, though its practical application still presents significant gaps and requires careful data governance. Discussions also highlight the evolution of CRM and marketing automation platforms, with a move towards more integrated, AI-native solutions and a focus on understanding the customer journey over linear funnels. Furthermore, the importance of data quality and analytics audits is underscored for accurate decision-making and preventing hidden costs.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Account-Based Marketing (ABM), highlighting its evolution, key strategies, and the transformative impact of Artificial Intelligence (AI) and intent signals. Several authors emphasise the shift from broad outreach to hyper-personalised, targeted campaigns, with various playbooks detailing how to implement these, from studying ideal customer profiles to orchestrating multi-channel engagement. A recurring theme is the critical need for sales and marketing alignment and a strategic, long-term approach to ABM, rather than treating it as a quick fix or a mere marketing channel. Many sources also stress the importance of tracking and acting on buyer signals, using data and analytics to refine targeting and measure tangible pipeline and revenue growth, with discussions also touching on geographical nuances in ABM implementation and the role of brand building.

This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition collectively discusses the transformative impact of AI on marketing and sales strategies, highlighting both its immense potential and current limitations. Several sources focus on leveraging AI for increased efficiency and productivity, from automating content creation and administrative tasks to streamlining sales outreach and lead generation. This includes detailed breakdowns of specific AI tools and their applications, along with frameworks for integrating AI agents into existing workflows. However, many authors also emphasise the critical need for human oversight and strategic input, arguing that AI functions best as an amplifier for human capabilities rather than a complete replacement, particularly in areas like brand building, customer relationships, and complex decision-making. The evolving landscape of AI in search and its implications for Generative Engine Optimisation (GEO), as well as the importance of data quality and brand authority in the AI era, are also recurring themes, suggesting a shift in how marketers will measure and influence brand visibility.

This podcast was created via Google NotebookLM.