We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways

This edition discusses various facets of strategic partnerships and ecosystem growth, particularly within the technology sector. Several authors highlight the critical role of operational rigor and robust systems in ensuring partnership success, moving beyond mere shared vision or signed agreements. The importance of trust, clear communication, and tailored enablement for partners is a recurring theme, alongside the transformative potential of AI in streamlining partner management, recruitment, and attribution. Additionally, the sources examine specific developments within Microsoft's partner programmes, emphasising marketplace optimisation, extended contract terms, and the need for partners to effectively present their value.

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We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition discusses various aspects of event management and marketing, focusing on strategies to maximise engagement, impact, and return on investment (ROI). Many authors highlight the shift from passive attendance to interactive and experience-driven events, emphasising the importance of post-event follow-up and relationship-building for long-term success. Several contributions also address the crucial role of planning and strategic design, the need for localisation in global markets (especially China), and the evolving influence of technology, including AI, in enhancing event outcomes and measurement. The sources also touch on the significance of venue selection, sustainable practices, inclusive design, and the rising trend of micro-events for fostering deeper connections over large-scale gatherings.

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We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of search engine optimisation (SEO) in an age increasingly dominated by Artificial Intelligence (AI). They highlight a significant shift from traditional SEO, focused on obtaining clicks through search results, to new paradigms like Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and Large Language Model Optimisation (LLMO). These new approaches prioritise being cited or recommended directly within AI-generated answers, influencing brand visibility and consumer decisions in a "zero-click" environment. The sources discuss strategies such as optimising content for AI digestibility, building authority through third-party mentions, and leveraging AI tools for tracking and improving performance, emphasising that while traditional SEO remains foundational, a broader, AI-centric strategy is now essential for online presence.

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We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively address various facets of Go-to-Market (GTM) strategies for businesses, particularly startups and B2B SaaS companies. A central theme is the critical role of data and AI in optimising GTM, moving beyond traditional methods to achieve precision targeting, efficiency, and real-time responsiveness. Several authors emphasise the importance of a well-defined strategy, including Ideal Customer Profile (ICP) and messaging, before implementing tools or campaigns, warning against the pitfalls of premature scaling or tool sprawl. The discussions also highlight the need for cross-functional alignment across sales, marketing, and customer success for unified revenue growth, with some advocating for a "Go-to-Human" approach that prioritises building trust and authentic relationships over purely automated outreach. Finally, the texts also touch upon the evolving role of GTM engineering and the necessity for continuous optimisation and feedback loops to adapt to changing market demands and buyer behaviour.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of marketing technology (MarTech), emphasising the increasing role of Artificial Intelligence (AI) in enhancing efficiency and personalisation. Several sources discuss Customer Data Platforms (CDPs), highlighting their importance for unified data, real-time customer journeys, and the shift towards composable architectures. A significant theme is the optimisation and automation of CRM and sales operations, with various authors detailing strategies for lead generation, workflow streamlining, and the strategic implementation of no-code tools. Furthermore, the texts touch upon the challenges within MarTech, such as data quality issues, the need for clear operational logic, and the crucial balance between technological advancement and maintaining a human touch in marketing efforts.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition discusses Account-Based Marketing (ABM), highlighting its evolution from a broad targeting approach to a highly personalised, human-centric strategy. Several authors emphasise the shift from focusing solely on "accounts" to understanding the individual people within those accounts, acknowledging that people, not companies, make purchasing decisions. The texts explore the crucial role of technology and AI in enabling scalable personalisation, automating tasks, and providing actionable insights into buyer intent and engagement. Furthermore, they underscore the importance of real-time adaptability, cross-functional alignment between sales and marketing, and strategic content creation tailored to different stages of the buyer journey and cultural contexts, all with the ultimate goal of driving measurable revenue outcomes.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides a collection of LinkedIn posts reflecting on the B2B Marketing Ignite 2025 conference, held in London. These posts collectively highlight the pivotal shift in B2B marketing towards a more commercial, revenue-driven focus, moving beyond traditional metrics like MQLs. A significant theme is the transformative, yet complex, role of Artificial Intelligence (AI), with discussions on its impact on efficiency, creativity, and job roles. Attendees also emphasised the growing importance of trust, authenticity, and human connection in building client relationships, alongside the need for marketers to adapt their skills to become strategic leaders who understand business finances and navigate uncertainty.

This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Artificial Intelligence (AI)'s transformative impact on Business-to-Business (B2B) marketing and sales. Many sources highlight the strategic integration of AI to boost efficiency and ROI, moving beyond basic automation to intelligent, autonomous systems. However, there's a strong consensus that AI serves as an enhancer, not a replacement, for human roles, especially in complex sales and strategic marketing. The discussions also address challenges like measuring AI's impact, overcoming data fragmentation, and the need for continuous learning and adaptation in rapidly evolving GTM (Go-to-Market) strategies. Furthermore, the shift from traditional SEO to LLMO (Large Language Model Optimization) underscores the changing landscape of digital search, emphasising AI readability for future success.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at the evolving landscape of sales, particularly emphasising social selling and the strategic integration of AI. Key themes include the importance of building genuine relationships and trust with potential buyers over traditional pitching, as highlighted by multiple authors who advocate for 'silent attention' and consistent presence. Several sources address the persistent misalignment between sales and marketing teams, stressing the necessity of shared goals, data-driven strategies, and a unified focus on understanding the buyer's problems. Furthermore, the texts explore how AI tools are revolutionising sales processes, from automating mundane tasks and enhancing efficiency to enabling deeper personalisation and improved lead qualification, ultimately shortening sales cycles and improving performance. Finally, the discussions touch upon the critical role of personal branding on platforms like LinkedIn and the importance of quality data in effective outreach, contrasting with humorous takes on metrics like the Social Selling Index.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of the evolving landscape of partnerships and ecosystems within various industries, particularly technology and B2B. A central theme is the shift from viewing partnerships as mere add-ons to recognising them as strategic drivers of growth, revenue, and competitive advantage. The sources highlight the importance of effective partner enablement, including providing useful sales materials and streamlined onboarding processes, and the increasing reliance on Partner Relationship Management (PRM) platforms and AI-powered tools to manage and scale these relationships efficiently. Furthermore, many authors emphasise the need for company-wide involvement in partnership strategies, moving beyond siloed teams to foster cross-functional collaboration in marketing, sales, and product development, ultimately focusing on solving buyer challenges and building strong, trust-based relationships.

This podcast was created via Google NotebookLM.