We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers extensive insightsinto the evolving landscape of B2B partnerships, particularly emphasizing the impact of Artificial Intelligence (AI) and hyperscaler cloud platforms. Several authors stress the importance of strategic alignment, mutual trust, and robust enablement for partner activation and scalable growth, noting that relying solely on incentives and tools is insufficient. Key discussions focus on optimising content for AI discovery, redefining SaaS partnership economics for equitable value creation, and the critical need for integrating partnerships directly into the core GTM strategy rather than treating them as an afterthought. The reports highlight that cloud marketplaces and co-sell motions are accelerating, with marketplace revenue expected to grow significantly, demanding that companies prioritise these channels and adequately compensate sales teams for partner-led deals. Furthermore, the sources cover practical advice, such as improving résumés for partnerships roles and the necessity of using positive reinforcement to drive desired co-sell behaviours.

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We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the current state and future direction of Marketing Technology (MarTech), with a dominant focus on the disruptive integration of Artificial Intelligence (AI). A central theme is the necessity of moving beyond simply purchasing tools to designing intelligent systems and redesigning workflows based on clear business outcomes and clean, integrated data. Several authors highlight the challenge of data quality and alignment across sales, marketing, and operations (RevOps), noting that AI cannot fix fundamentally broken processes. The texts also discuss the evolution of platforms like Customer Data Platforms (CDPs) and the shift from monolithic systems to modular, composable architectures for better personalization and efficiency, while also noting the increasing importance and potential high salaries for Marketing Operations (MOps) professionals who master this complex, data-driven environment.

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We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at the evolution of Go-to-Market (GTM) strategy in the B2B and SaaS space, particularly emphasising the rise of GTM Engineering as a critical, data-driven discipline. Several authors highlight that traditional sales has evolved into a more scalable, automated, and AI-fuelled GTM engine, with tools like Clay frequently cited as central to this transformation. Core themes include the necessity of establishing GTM foundations (such as ICP, positioning, and messaging) before implementing tactics, the danger of using inaccurate intent data, and the importance of cross-functional alignment (RevOps, Sales, Marketing) to ensure efficient growth and mitigate pipeline failure. Furthermore, the content suggests that successful modern GTM relies on rapid iteration and delivering unique value propositions rather than relying on volume-based outreach or "heroic" efforts.

This podcast was created via Google Notebook LM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of modern event strategy, emphasising a shift from transactional sales to relationship-driven audience experiences. Multiple authors stress the importance of prioritizing hospitality, creative engagement, and genuine human connection over forced sales pitches and generic booth setups. A recurring theme, particularly for SaaS and B2B events, is the need for measurable ROI and integrated data systems, linking offline interactions directly to Account-Based Marketing (ABM) platforms and CRMs to prove event value. Furthermore, the content addresses operational excellence, suggesting that success hinges on structured planning, effective leadership during chaos, and intentional budget alignment with clearly defined outcomes, while also highlighting the importance of balancing large expos with smaller, high-value micro-events for better traction and cost efficiency.

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We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you by our partner B2B Marketing. Don't miss out on their Global ABM Conference on 5th November: https://events.b2bmarketing.net/abmconference/home

This edition offers extensive insights into the modern practice of Account-Based Marketing (ABM), consistently emphasising a shift from broad campaigns to highly strategic, data-driven systems focused on revenue outcomes. Several authors discuss ABM failures, attributing them to a lack of sales-marketing alignment, a focus on activity metrics over pipeline conversion, premature technology adoption, and treating ABM as a short-term campaign rather than a long-term strategy. A major theme is the integration of AI and intent data to enhance precision, with new tools like ScenarioABM, Clay, and Demandbase highlighted for enabling timely, hyper-personalised outreach and overcoming data silos. Furthermore, there is strong guidance on optimising LinkedIn advertising and content creation by moving away from default settings, segmenting audiences based on performance, and leveraging real customer questions to ensure relevance and budget efficiency.

This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the transformative impact of Generative AI (GenAI) on marketing and sales, with a strong emphasis on the emerging field of Generative Engine Optimization (GEO). Numerous experts assert that AI is not a replacement for human creativity but rather a powerful tool that automates repetitive tasks, enabling marketers to focus on strategy, originality, and problem-first thinking, often adopting a Product Manager mindset. A major theme is the shift in digital visibility from traditional SEO to GEO, where the goal is to be cited and recommended by AI assistants like ChatGPT and Gemini, necessitating new content strategies and cross-functional teams. Furthermore, the texts discuss the practical challenges of GenAI implementation, noting a gap between ambitious visions and the reality of achieving measurable return on investment (ROI), alongside the growing importance of using Agentic AI to orchestrate personalized and data-driven customer experiences at scale.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides extensive advice on leveraging LinkedIn for personal branding, lead generation, and sales. A recurring theme is the importance of authenticity, consistency, and focusing on high-quality engagement rather than solely chasing viral reach or algorithm hacks. Experts stress that a strong personal brand, often built through genuine human connection and sharing real experience, is crucial for attracting premium clients, with several authors providing frameworks for strategic content creation, including the DVP (Discovery, Value, Proof) formula. Other key insights include the effectiveness of "pattern disrupt" opening lines in messages to increase response rates, the strategic use of AI for streamlining content creation, and the growing importance of employee advocacy for amplifying brand trust and visibility.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers extensive insights into the evolving landscape of partner ecosystems and channel strategy, highlighting the critical shift from transactional models to deeply integrated, outcome-focused collaborations. Multiple authors emphasise that successful partnerships require clear attribution, robust enablement, and a focus on partner ROI, warning that programs lacking proper measurement infrastructure are essentially guessing. A major theme is the disruptive and opportunity-rich role of AI, with experts noting that partners are essential for delivering trusted, integrated, and secure AI solutions, particularly with hyperscalers like Microsoft and AWS launching new specialisations and security features to support agentic AI. Furthermore, the content details strategic operational improvements, such as prioritising the most impactful bottlenecks, simplifying partner status (as seen in the Cisco 360 Partner Program), and leveraging marketplaces as "Command Centers" for co-sell motions and accelerated procurement.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers extensive advice on optimising event and trade show strategy, focusing heavily on improving measurable ROI beyond superficial metrics like attendance. Several authors highlight the importance of human connection, authenticity, and experience design, arguing that meaningful interactions are more valuable than flashy presentations or excessive giveaways. A significant theme is the role of technology and AI, both for streamlining event logistics (like Anca Platon Trifan's AI Task Manager within Slack) and for capturing real-time engagement data to prove commercial value. Furthermore, the texts address practical challenges, such as managing rising tradeshow service costs, ensuring organisational clarity in planning, and creating strategic quiet spaces for deeper networking.

This podcast was created via Google Notebook LM.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the Pavilion GTM2025 conference, highlighting key takeaways and emerging trends in the Go-To-Market (GTM) sphere. Speakers and attendees universally focused on the critical role of Artificial Intelligence (AI), with many sources discussing the necessity for future GTM operators to be AI-native, cross-functional, and P&L fluent. A major theme throughout is that the old GTM playbook is dead, requiring a shift towards AI-driven systems, data-centric strategies, and "unreasonable hospitality" to build authentic customer relationships. Several posts introduce and discuss the emerging role of the GTM Engineer, who is responsible for architecting and automating these new revenue systems to achieve scalable, efficient growth, often utilising tools like Clay for data acquisition and workflow automation. The overall sentiment is that success in 2026 will depend on adapting to market volatility, prioritising clean data, and fostering a community-driven, resilient approach to GTM challenges.

This podcast was created via Google Notebook LM.