We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the transformative impact of Generative AI (GenAI) on marketing and sales, with a strong emphasis on the emerging field of Generative Engine Optimization (GEO). Numerous experts assert that AI is not a replacement for human creativity but rather a powerful tool that automates repetitive tasks, enabling marketers to focus on strategy, originality, and problem-first thinking, often adopting a Product Manager mindset. A major theme is the shift in digital visibility from traditional SEO to GEO, where the goal is to be cited and recommended by AI assistants like ChatGPT and Gemini, necessitating new content strategies and cross-functional teams. Furthermore, the texts discuss the practical challenges of GenAI implementation, noting a gap between ambitious visions and the reality of achieving measurable return on investment (ROI), alongside the growing importance of using Agentic AI to orchestrate personalized and data-driven customer experiences at scale.

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